DRYBAR TO OPEN LAS VEGAS FLAGSHIP THIS SUMMER
After much anticipation, Drybar will open in Las Vegas in July 2016. Drybar’s refreshingly simple concept: “No cuts. No color. Just blowouts” has captivated a legion of loyal clients nationwide. Now Drybar is opening a flagship shop on Las Vegas Boulevard in the Miracle Mile Shops. This 2,797 square foot location, the brand’s largest footprint to date, will consist of 20 styling chairs and will feature all of the signature elements that define the unique Drybar experience. However, exclusive for Las Vegas, Drybar Miracle Mile will have its own built in DJ booth, a full bar and photo booth, as well as an Event Manager to host and plan parties for all occasions. The Las Vegas shop aspires to be the ultimate “pre-party” destination for ladies visiting Sin City.
With additional openings on the horizon in NYC, Seattle, Miami, Toronto and Los Angeles, the brand is on track to have over 75 locations by the end of 2016.
“We are beyond thrilled to finally be opening in Las Vegas,” said Alli Webb, founder of Drybar. “Our clients have been anxiously awaiting a location on the strip for years and we’re so excited to finally make it a reality.” Drybar will be conveniently located just inside the North Entrance of Miracle Mile Shops just off Las Vegas Boulevard, across from Sephora and Planet Hollywood’s casino.
Drybar provides professional blowouts at a flat price, regardless of hair length or thickness (wash included!). The list of styles reads like a cocktail menu: the Cosmo (lots of loose curls), the Straight Up (straight with a little body), the Southern Comfort (big hair, lots of volume), the Mai Tai (messy and beachy), the Manhattan (sleek and smooth) the Dirty Martini (tousled and textured) and for the little ladies, the Shirley Temple.
At the core of the experience is Drybar’s over-the-top customer service and obsessive attention to every last detail. The Las Vegas shop will feature Drybar’s signature design, including custom Italian chairs, tufted fabric walls, marble bars with built-in phone docking stations, and flat screens featuring your favorite chick flicks. Drybar also offers a full line of professional hair styling products & tools, created for the perfect blowout. The brand launched exclusively with Sephora in March of 2013, and is now in all 319 U.S. Sephora doors. This past fall, Drybar launched their product line in all 117 U.S. Nordstrom doors, 53 Canadian Sephora doors, and opened their first store-within-a-store concept in Nordstrom’s Pacific Centre flagship store in Vancouver, B.C.
Founded by longtime stylist Alli Webb, Drybar has become a regular stop for celebs such as Julia Roberts, Cindy Crawford, Jennifer Garner, Chrissy Teigen, Zooey Deschanel, Emma Roberts, Lana Del Rey, Renee Zellweger, Jennifer Love Hewitt, Rita Ora, Rose McGowan, Molly Sims, Sarah Michelle Gellar, Hilary Duff, Miley Cyrus, Nina Garcia, Katherine Schwarzenegger and Maria Shriver—just to name a few!
Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur magazine and New York Magazine’s Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it. The idea was a natural one for founder Alli Webb and came from a lifetime of frustration overpaying for blowouts at traditional salons. Alli was named 100 Most Creative People in Business in 2013 by Fast Company, and was featured on the Cosmo 2013 Power List by Cosmopolitan magazine, as well as the Fortune 40 under 40 List.
Drybar Miracle Mile will be open Monday – Thursday 8AM-11PM, Friday – Saturday 8AM-12AM and Sunday 10AM-11PM.*
Appointments can be booked online at www.thedrybar.com, through the Drybar iPhone app or by calling (877) 379-2279.
Drybar Miracle Mile – 3666 Las Vegas Blvd South, Suite #180 Las Vegas, Nevada 89109
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*Store hours are tentative and subject to change.
