MGM Resorts International’s M life and Pinnacle Entertainment Create Strategic Marketing Relationship to Expand Member Benefits
MGM Resorts International (NYSE: MGM) and Pinnacle Entertainment (NYSE:PNK) today announced a strategic marketing partnership for the companies’ rewards programs – MGM Resorts’ M life and Pinnacle’s mychoice®. Beginning April 1, select mychoice members will be offered hotel stays, show tickets and other exclusive benefits at MGM Resorts’ properties in Las Vegas. MGM Resorts’ M life members will receive offers for hotel stays, dining and other memorable experiences at Pinnacle’s properties in prominent gaming markets throughout the U.S.
“The size and breadth of MGM Resorts’ Las Vegas portfolio allows us to generously reward our best guests and inspire loyalty through the mychoice Program,” commented Anthony Sanfilippo, Chief Executive Officer of Pinnacle Entertainment. “Our guests can visit luxurious resorts in Las Vegas and receive the extraordinary service they have grown accustomed to while visiting Pinnacle’s portfolio of exceptional gaming and entertainment venues. This is just one of many new mychoice benefits we are offering through the enriched rewards program we are rolling out to all 15 of our properties.”
The relationship complements MGM Resorts’ world-renowned destinations in Las Vegas and Pinnacle’s premier properties in Colorado, Indiana, Iowa, Louisiana Mississippi, Missouri and Northern Nevada. This marketing relationship allows both companies to strengthen customer loyalty by enhancing rewards and providing access to gaming and entertainment in areas where each company does not have properties today.
Bill Hornbuckle, President and Chief Marketing Officer of MGM Resorts International, said, “M life provides members with special offers, access and unique benefits to MGM Resorts’ unparalleled destinations on the iconic Las Vegas Strip and beyond. With Pinnacle’s commitment to exceptional guest service and its network of properties throughout the U.S., our new alliance is a terrific fit and offers M life members high-quality gaming and entertainment experiences in new markets. We welcome Pinnacle’s mychoice members and look forward to introducing them to the best Las Vegas has to offer.”
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company’s website at mgmresorts.com.
M life is MGM Resorts International’s premier rewards program. Members earn benefits for virtually every dollar spent at 15 MGM Resorts world-renowned destinations including Bellagio, ARIA , Vdara, MGM Grand, The Signature at MGM Grand Las Vegas, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York , Luxor, and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi and MGM Grand Detroit . With just one card, M life members have access to experiential rewards, personalized offers and exclusive benefits such as special room rates, pre-sale entertainment and fight tickets, priority reservations, and invitations to members-only events. Preferred relationships, including Pinnacle Entertainment, Hyatt, Southwest Airlines, Royal Caribbean International, Avis Budget Group and Ultimate Fighting Championship (UFC), provide members additional value, access and offers throughout the world on land, air and sea. For more information, visit mlife.com or connect on Facebook or Twitter.
About Pinnacle Entertainment
Pinnacle Entertainment, Inc. owns and operates 14 casinos, located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and Nevada. In addition, Belterra Park Gaming & Entertainment Center, in Cincinnati, Ohio, will open in May 2014. Pinnacle holds a majority interest in the racing license owner, as well as a management contract, for Retama Park Racetrack outside of San Antonio, Texas.
Ameristar, Belterra, Boomtown, Casino Magic, Heartland Poker Tour, L’Auberge Lake Charles, L’Auberge Baton Rouge, Lumiere Place, River City and Belterra Park are registered trademarks of Pinnacle Entertainment, Inc. All rights reserved.