Redken’s NYFW SS 2014 Alexander Wang Recap


Alexander Wang

Spring – Summer 2014

guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model’s natural texture with teasing or heat styling.

“Overall it’s a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural.” –Guido, Redken Creative Consultant

Redken Products Used:

powder refresh 01 aerosol hair powder/dry shampoo

quick tease 15 backcombing finishing spray


alexander wang   alexander wang product shot

Create the Look:

    1. Towel dry hair
    2. Create a messy center part with finger
    3. Apply thickening lotion 06 body builder from root to ends, concentrating product on the roots
    4. Start drying hair with a diffuser to keep the natural waves
    5. Once the hair is 75% dry, allow the hair to dry naturally
    6. Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
    7. Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture
alexander wang  alexander wang  alexander wang

Photos by Charles Sykes for Redken.


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