Alexander Wang
Spring – Summer 2014
Redken Creative Consultant Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model’s natural texture with teasing or heat styling.
“Overall it’s a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural.” –Guido, Redken Creative Consultant
Redken Products Used:
–powder refresh 01 aerosol hair powder/dry shampoo
–quick tease 15 backcombing finishing spray
Create the Look:
- Towel dry hair
- Create a messy center part with finger
- Apply thickening lotion 06 body builder from root to ends, concentrating product on the roots
- Start drying hair with a diffuser to keep the natural waves
- Once the hair is 75% dry, allow the hair to dry naturally
- Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
- Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture
Photos by Charles Sykes for Redken.
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