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Redken’s Dry Texture Styling Range… Now Available This October!

Looking for soft, effortless style with a boost of volume in freshly washed or second-day hair? Redken is proud to present the NEW! Redken Dry Texture range, featuring three formulas for all hair types: the NEW! Redken Triple Dry 15 Dry Texture Finishing Spray: a tri-mist dry texture finishing spray, the NEW! Redken Dry Shampoo Paste 05: our first dry shampoo and styling paste hybrid, and the NEW! Redken Dry Shampoo Powder 02: a dry shampoo in a lifting powder.

NEW! REDKEN DRY TEXTURE RANGE
PRODUCT NAME DETAILS HOW TO USE

NEW! REDKEN TRIPLE DRY 15 DRY TEXTURE FINISHING SPRAY,

-$22.00, 8.5 oz

-$11.00, 4.0 oz

 
BENEFITS:

– Ultra-fine texturizing spray

– Tri-actuator for all-over, barely-there dry finish

– Provides airy texture, touchable hold and lift

– Style refresher

– No powdery finish or residue

 
TO USE: Shake well/shake vigorously before use. Hold 6-8 inches away and spray on dry or previously-styled hair. If clogging occurs, rinse nozzle under warm water.

 

CONTROL LEVEL: Medium.

NEW! REDKEN DRY SHAMPOO PASTE 05

-$20.00, 2.0 oz

-$10.00, 1.0 oz

 BENEFITS:

– Reworkable control with the freshness of a dry shampoo

– Dry shampoo in paste format

– Absorbs oils and impurities

– Provides undone texture and root lift

 

 TO USE: Work a small amount onto fingertips and apply at the roots and through the mid-lengths. Can be used on damp or dry hair.

 

CONTROL LEVEL: Mild.

 

NEW! REDKEN DRY SHAMPOO POWDER 02

-$20.00, 2.1 oz

 BENEFITS:

– Loose powder dry shampoo with charcoal

– Absorbs oils and impurities while adding light volume to roots

– Extends and refreshes styles

– Non-dulling / non-staining formula suitable for all hair colors

 TO USE: Shake gently at the roots and massage into hair and scalp. Brush through to remove any excess and to refresh your lengths.

 

CONTROL LEVEL: Mild.

 

Available: The NEW! Redken Dry Texture range is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting October 2018.

 

About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.

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This Festival Season, Redken-Ready Braids with Redken Educator Spencer Henry!

This festival season, get Redken-ready braids with top tips and tricks from Redken Educator Spencer Henry!

 

Step 1:

 

Step 2:

  • Isolate the front left and front right quadrants of the hair to create a traditional 3-strand braid, incorporating a ribbon of your choice onto the middle section securing with a clip.
  • Braid the hair as normal utilizing Redken Forceful 23 Super Strength Hairspray to keep things tidy, and finish by taking an elastic to secure the ends, and replacing your clip with a hair pin to hold ribbon in place.
  • Repeat on the opposite side of your head. Using your fingers or a wide-tooth comb to mess up those curls a bit.

 

Step 3: 

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Time Saving Tips with Pureology!

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With jam packed summer schedules, we are all looking for simple ways to maximize time spent getting ready in the morning. Sandra Joseph, Pureology Artistic Ambassador, shares her expert tricks to minimize hair routine and maintenance so you can get out the door faster and spend more time enjoying the sun.

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Start the morning off right! “Pureology Cleaning Conditioners will give a light cleanse plus a conditioning boost that will moisturize, repair and fight frizz all in one step! Apply a few pumps into your palms then massage onto the scalp. Gently massage down the length of the hair and allow it to rest for a few minutes (when the conditioning happens!) before rinsing. Cleaning Condition is also perfect after a morning workout – it’s the only product you need in your gym bag!”

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Extend your style! “Pureology Fresh Approach Dry Shampoo is the perfect product to keep your style looking brand-new. Lightly mist Fresh Approach all over your root area, allow to set for a minute then brush or run fingers through hair for an instant boost. Or, mist all over hair to add texture, support and color protection to a second day messy bun or braid.”

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Effortless Style in 1-2-3 “Brush hair thoroughly then lightly mist Pureology Colour Stylist Strengthening Control zero dulling hairspray throughout for hold, heat protection, and shine. Create a few simple braids, then press over braids with a flat iron to lock in the texture. Allow the braid to cool then shake out for a “beachy or messy wave look”. Finish with a few bursts of Strengthening Control hairspray for extra hold and shine.”

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Got curls? “Put aside the heat styling tools and embrace your natural texture! For perfectly conditioned curls, use Pureology Curl Complete Style + Care Infusion. This do-it-all product will control frizz, give crunch-free curl definition, soften hair, and enhance color and shine on all types of curls. Right out of the shower, scrunch hair with a towel to remove excess moisture, apply a quarter-size amount throughout hair and tousle with your fingers. Allow hair to air dry for that perfect frizz-free finish. Refresh your curls on days 2 and 3 by applying a small amount to sections of dry hair and smooth over with your palms to keep curls frizz-free.”

 

 

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta and Beauty Brands.

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Get the look! Game of Thrones star Emilia Clarke debuts new haircut for Terminator: Genisys World Premiere

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Emilia Clarke Debuts New Haircut for Terminator Genisys World Premiere

 

Alex Polillo Instagram Final Look Detail

 

Photo courtesy of Alex Polillo Instagram @apolillo

 Game of Thrones star Emilia Clarke unveiled a glamorous new haircut courtesy of hairstylist Alex Polillo for Redken 5th Avenue for the world premiere of Terminator Genisys held in Berlin on Sunday. “We wanted to show off Emilia’s new haircut with a chic, soft, and full style. The look was inspired by the Dior girl… very French, very pretty but with an ease,” says Alex. He used Redken’s Pillow Proof Blow Dry Two Day Extender dry shampoo and rough paste 12 working material to enhance body and create an effortlessly glam texture, then he finished the look with quick dry 18 instant finishing spray and Diamond Oil High Shine airy mist for hold and shine with an easy, natural feel.

Create the Look:

  1. Spray Pillow Proof Blow Dry express primer all-over clean, damp hair and comb through.
  2. Apply a small amount of full frame 07 all-over volumizing mousse at the crown and work the rest through the ends.
  3. Taking small even sections, blow-dry hair from the top down, using a round brush to create volume. Lightly tease the crown for a little bump.
  4. Spray Pillow Proof Blow Dry Two Day Extender dry shampoo at the roots to help expand the hair and create more shape. Start with a small amount and add more if needed.
  5. Create one brushed-out wave at the front to complement the shape of the face, then finish with a small amount of rough paste 12 working material and quick dry 18 instant finishing spray.
  6. For extra shine, mist Diamond Oil High Shine Airy Mist all-over hair.

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.

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10 Ways to Freshen Your Style with Pureology Fresh Approach

As much as we all wish we were perfect, everyone has those days – whether that means hitting ‘snooze’ one too many times and having to forfeit your morning shower, getting invited to last-minute drinks after a sweaty gym session, fighting a bad case of frizzy hair, or simply wanting to maintain a fabulous blowout from the day before. Pureology understands that today’s girl is one on-the-go and has provided the solution to her every need with Fresh Approach Dry Shampoo and Condition.

 

Fight colour fade caused by water abrasion and keep your blowout looking perfect one more day with Fresh Approach’s unique formulas for all hair types that feature a combination of Pure Minerals and Pureology’s exclusive AntiFade Complex. For ideas on how to incorporate Fresh Approach Dry Shampoo and Condition into your daily routine, see the below tips below! For the ultimate girl-on-the-go, try the travel-size Pureology Fresh Approach Condition petite, perfect for throwing in your purse, suitcase or gym bag!

 

Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon.

 

 

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About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®

For more information visit www.pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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Eco-Friendly Earth Day Essentials from Pureology

 

Pureology-Logo

 

Eco-Friendly Earth Day Essentials from Pureology

 

Keep the earth as fresh as your hairstyle with Pureology’s sustainable systems and stylers 

 

Did you know that we use between 50 and 70 gallons of water for every 10-minute shower? From dry shampoos that save water to biodegradable bottles, Pureology has a variety of amazing hair products to help you minimize your impact on the environment without sacrificing your haircolor or style.

 

We’ve put together a list of Pureology’s most eco-friendly products to help you celebrate Earth Day on April 22 and to help make your everyday beauty regimen a little more “green.”

 

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1. Skip the morning shampoo and save water by using Pureology Fresh Approach Dry Shampoo to weightlessly cleanse and refresh hair.

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2. After your dry shampoo, use Pureology Fresh Approach Dry Condition to lightly restore softness, shine and condition.

 

3. Cut back on the plastic packaging from using multiple hair products and use Pureology Colour Fanatic, a multi-tasking hair treatment spray that provides 21 essential benefits all in one bottle!

 

4. Minimize your environmental impact by using Pureology Precious Oil Versatile Caring Oil, the first beauty product ever to be Green Seal certified and contains 100% biodegradable ingredients.

 

5. Create natural, fresh-from-the-beach waves with Pureology Highlight Stylist Sea-Kissed Texturizer Salt-Free Tousle Mist. Naturally derived, food grade red algae provides lightweight texture without dulling, mattifying or weighing hair down.

 

6. Go vegan! The Pureology Colour Stylist collection features styling products that are suitable for every hair type. 100% Vegan formulas with Lipid Extracts of coriander, camelina and olive oil boost shine and softness, for radiant colour and stunning style.

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6. Go vegan! The Pureology Colour Stylist collection features styling products that are suitable for every hair type. 100% Vegan formulas with Lipid Extracts of coriander, camelina and olive oil boost shine and softness, for radiant colour and stunning style.

 

About Pureology Serious Colour Care

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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Jenny Balding’s Fall Must-Have Styles so hot they’re cool

jenny balding

 

Jenny Balding, Cutler/Redken Styling and Grooming Expert, shares her favorite ‘do’s to compliment your readers’ Fall wardrobe!

  • Tuck your hair into the collar of your coat or scarf for that nonchalant, “I-didn’t-even-try-to-look-chic-but-I-do” look.
  • Try a loose side braid to wear with hats and caps, leaving some soft pieces popping out of either side, framing your face. This look is cool—literally.
  • Give your hair some extra oomph by lightly dusting Redken powder grip 03 onto the roots, then sweep hair into a twisted, disheveled up-do, and let those flyaway strands fly!

And Jenny’s tip for haircare this Fall:

  • “Leaves are changing colors, the air is getting cooler, and your hair is not cooperating. How can you beat unruly hair during the wintry months?
  • Make sure to always use conditioner to help with frizzy, static hair. If your hair is thicker, use conditioner all over to nourish deep down to the roots.
  • Dull hair? No problem: A gloss spray like Redken shine flash 02 amps up dry, lifeless locks in an instant.
  • Hair is limp after wearing a hat on a blistering day, so carry a travel size dry shampoo to boost roots midday or before a night out. Throw your hair upside down and mist the dry shampoo at the roots, shake, and there you have it—instant, all over lift!

Jenny Balding
New York City Salon, Fashion Week & Editorial Stylist

As one of New York City’s most sought after hairstylists, Scottish born Jenny Balding brings over two decades of experience in both the UK and NYC. Her salon, Fashion Week & editorial experience have shaped her into the expert stylist she is today.

Jenny is a Senior Stylist at New York City’s Cutler Salon and specializes in cutting and styling women and men of all hair lengths, textures, colors, and special occasions. Her personal mission is to help each client find the cut and style that works best for them and their lifestyle, not just the hottest trend, and she achieves this by working with the hair’s natural texture to create maximum versatility and fluidity. Jenny also lives the salon’s motto “bringing runway to reality” as she consistently leads shows each season during New York Fashion Week including Paola Hernández & 5:31 Jérôme. Her work backstage has also been seen on the runways of Marc Jacobs, Cynthia Rowley, Betsey Johnson, Proenza Schouler, Badgley Mischka and Carmen Marc Valvo. With inspiration from Fashion Week around the world, Jenny translates the season’s hottest trends into wearable, achievable, must-have styles for her clients.

In addition to her salon and Fashion Week work, Jenny’s hands have also styled the locks of Heidi Klum, Miranda Kerr, Karolina Kurkova, Chanel Iman, Alyssa Milano, Jillian Michaels, Rachael Ray, Gabby Douglas, Dannica Keller, and Kendall & Kylie Jenner, to name a few. Jenny also serves as Redken’s Grooming & Styling Expert and consults with the brand onnew launches and styling techniques.

Prior to moving to New York, Jenny was based in the UK where she pursued her love of hairstyling at the early age of 18 and became Art Director & Director of Education at the legendary Rita Rusk International in Glasgow, and then Creative Director of the Alternative Hair Show, the most prestigious hair show in the world. Jenny has been featured in top publications such as Allure and Harper’s Bazaar, and on television programs including The Rachael Ray Show, Extra!, Good Day New York, and the CW 11 Morning News. In her spare time, Jenny

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Pureology’s 2013 CMA Hair Step-by-Step

Last night, the 47th Country Music Awards brought out country music’s brightest stars in Nashville, Tennessee. While everyone was dressed to the nines, we couldn’t keep our eyes off of the gorgeous locks flowing down the red carpet and performing on stage. From Carrie Underwood’s side swept voluminous waves to Kacey Musgraves’ delicate side pony to Taylor Swift’s perfectly placed up-do, these country darlings completely stole the show.
As Seen On:
Carrie Underwood
Get the Look:

 

1. Lightly mist COLOUR FANATIC multi-tasking hair beautifier on damp hair for shine and heat protection.
2. Apply ROOTLIFT spray hair mousse at the base and SILK BODIFIER volumizing mousse to the mid shaft and ends.
3. Blow dry with medium round brush for volume and curl.
4. Secure each section into medium barrel curls with clips and allow to cool for 10 minutes.
5. Drop curls and brush with soft bristle brush. Finish with STRENGTHENING CONTROL zero-dulling hairspray for hold and brilliant shine.

 

 

As Seen On:
 
Kacey Musgraves
Get the Look:
1. Mist HIGHLIGHT STYLIST SEA-KISSED TEXTURIZER salt-free tousle mist on dry hair.
2. Braid hair into 4-6 sections to create texture.
3. Once hair is dry, release braids and use fingers to shake out the texture.
4. Use FRESH APPROACH DRY SHAMPOO on the roots and lightly tease at the crown.
5. Gather hair to a low side pony and secure with an elastic.
6. Wrap a small amount hair around pony to hide elastic and pin underneath.
7. Finish with FRESH APPROACH DRY CONDITIONER for amazing shine and smoothness.
As Seen On: 
Taylor Swift

 

Get the Look:
1. On damp hair apply 2 pumps of HIGHLIGHT STYLIST BODIFYING LUMINATOR texturizing shine foam and a dime size amount of CUTICLE POLISHER shine serum.
2. Blow dry directing the hair back away from face. Leaving out the bangs to fall forward.
3. Mist hair with STRENGTHENING CONTROL zero-dulling hairspray and lightly tease at the crown.
4. Hold lengths of hair at the base of the neck and secure a row of pins
5. Wrap hair into pin curls and secure along the previously placed pins.
6. Finish with SUPREME CONTROL maximum hold zero-dulling hairspray for long lasting hold and shine
Step by steps created by:
Sandra Joseph and Angela Noreck of Pureology Serious Colour care
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About Pureology Serious Colour Care
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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Redken’s New York Fashion Week Spring – Summer 2014 Versace Recap

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Versace

Spring – Summer 2014

 

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Hair by Guido, Redken Creative Consultant

To amplify the natural texture of the hair, Redken Creative Consultant Guido applied powder refresh 01 aerosol hair powder/dry shampoo to create a laid-back, yet clearly articulated rocker-chick look. This California cool hairstyle, reminiscent of the late 80s LA rock scene, works seamlessly with Versace’s Spring Summer 2013 collection.

“The look this season was inspired by the late 80s and early 90s rock and roll scene in Los Angeles. For example, Axl Rose immediately came to mind when I started to conceptualize the hair for Versace. I intentionally styled the models’ hair to be a bit androgynous, which makes the sexy rocker-chic look, which Versace does so well, all the more interesting.”  –Guido, Redken Creative Consultant

 

Redken Products Used:

–diamond oil shampoo

–diamond oil conditioner

–powder refresh 01 aerosol hair powder/dry shampoo

 

Create the Look:
    1. Shampoo and condition hair with diamond oil shampoo and conditioner
    2. Apply thickening lotion 06 body builder leaving hair to dry naturally
    3. Create a center part
    4. Comb through surface only using wide teeth
    5. Apply powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair’s natural texture
    6. If hair is very straight, use a 1″ curling iron to create some natural looking waves

Photos by Matt Lever for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

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Introducing NEW Pureology Fresh Approach Dry Shampoo and Condition

Pureology-Logo

NEW FRESH APPROACH™

Dry Shampoo and Condition for Colour Treated Hair 

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Loss of pigment can occur anytime hair comes in contact with water. In fact, water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the #1 cause of hair colour fade. To combat this, Pureology introduces a cleansing collection of dry shampoo and conditioner to extend the life of your haircolor.

“Shine isn’t a word that’s normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil,” says Steven Henley, Senior Director of Education Development for Pureology. “In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with colour-treated hair; consequently, shine was a top priority for this launch.” Launch Date: October 2013 Available: In salons nationwide

About Pureology Serious Colour Care All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

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Redken’s New York Fashion Week Spring – Summer 2014 Christopher Kane Recap

Christopher Kane

Spring – Summer 2014

 

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Hair by Guido, Redken Creative Consultant

 

Redken Creative Consultant Guido worked with the model’s natural texture to create a simple, modern look for Christopher Kane. Prior to styling, Guido purified the model’s locks with Redken’s hair cleansing cream to give the hair a refreshed, clean look and feel. To maintain the natural texture of the hair, Guido worked with his hands to create the finished look, rather than brushes, combs or heat styling appliances.

“I kept the hair really simple, working with the natural texture and character of the girl’s hair. We prepped the hair with Redken’s hair cleansing cream shampoo to give it a very clean, pure quality and then let it dry naturally. Once the hair was completely dry, I added just a touch of Redken diamond oil shatterproof shine to tame any frizz and add extra shine.” –Guido, Redken Creative Consultant

 

Redken Products Used:

–hair cleansing cream shampoo

–wax blast 10 high impact finishing spray-wax

–diamond oil shatterproof shine

–powder refresh 01 aerosol hair powder/dry shampoo

   

Create the Look:
    1. Wash hair with hair cleansing cream shampoo and condition with clear moisture conditioner
    2. Create a natural off-center part
    3.  Apply wax blast 10 high impact finishing spray-wax and let hair dry naturally
    4. Once the hair is dry, finish with diamond oil shatterproof shine on mid-length and ends to tame frizz and add shine
    5. Finish with powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair’s natural texture

Photos by Matt Lever for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

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Redken’s New York Fashion Week Spring – Summer 2014 Marc by Marc Jacobs Recap

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Marc by Marc Jacobs

Spring – Summer 2014

 

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Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido

Redken Creative Consultant Guido took the models from day to night, creating an evening look that one might expect to see backstage at a rock concert. While the Redken styling products produced a heavier look and feel, Guido made sure to add some subtle movement back into the look by bending the hair over a curling iron.

“The look encompasses a grungy, cool girl style; however, she has a certain European sensibility to her. I felt the hair needed to be rock-and-roll chic, but in a nighttime way. Working with oil-based products and texturizers really helped to achieve that heavier, night time feel.” –Guido, Redken Creative Consultant

 

Redken Products Used:
–satinwear 02 prepping blow-dry lotion

–diamond oil shatterproof shine

–powder refresh 01 aerosol hair powder/dry shampoo

 mj product pic 

 

Create the Look:
    1. Apply satinwear 02 prepping blow-dry lotion to damp hair
    2. Blow dry straight, section by section
    3. Apply diamond oil shatterproof shine from root to ends to eliminate frizz
    4. Using a large barrel iron, bend the hair around the iron to create movement in the mid-lengths
    5. Apply powder refresh 01 aerosol hair powder/dry shampoo from mid-lengths to ends to add texture and weight the hair down
     

Photos by Matt Lever for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

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Redken’s NYFW SS 2014 Alexander Wang Recap

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Alexander Wang

Spring – Summer 2014

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Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model’s natural texture with teasing or heat styling.

“Overall it’s a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural.” –Guido, Redken Creative Consultant

Redken Products Used:

–powder refresh 01 aerosol hair powder/dry shampoo

–quick tease 15 backcombing finishing spray

 

alexander wang   alexander wang product shot

Create the Look:

    1. Towel dry hair
    2. Create a messy center part with finger
    3. Apply thickening lotion 06 body builder from root to ends, concentrating product on the roots
    4. Start drying hair with a diffuser to keep the natural waves
    5. Once the hair is 75% dry, allow the hair to dry naturally
    6. Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
    7. Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture
alexander wang  alexander wang  alexander wang

Photos by Charles Sykes for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave