REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION
Upgrade To Smart Haircare

 

 

 

 

 

 

 

 

Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

 

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

 

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

 

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

 

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

 

*Note: all products Redken’s exclusive RCT Protein Complex.

 

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo

  • All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine. 
  • All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.
  • NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

  • Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.
  • Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.
  • NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

  • Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.
  • Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.
  • NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

 

Launch: February 2017

 

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.

 

Where to buy link: www.redken.com/salon_finder

 

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Snapchat and Periscope @Redken5thAve.

Help Support the Fight Against Breast Cancer

Help Support the Fight Against

Breast Cancer

Support cancer research at City of Hope. Join the fight against breast cancer and sample the best of Redken Haircare when you purchase one of Redken’s mini kits. In conjunction with this limited edition promotion, Redken will make a one-time donation of $20,000 to City of Hope to support breast cancer research, treatment and education. City of Hope is a leader in the fight against cancer, diabetes, HIV/AIDS and other life-threatening diseases.

Mini Kits Include:

A travel-size shampoo, conditioner, styler, and Diamond Oil Shatterproof Shine in your choice of Redken’s bestselling haircare lines, all featuring Interlock Protein Network™ (IPN) technology:

 


All Soft Kit: Argan oil-enriched formulas dramatically transform the texture of dry, brittle hair for intense softness.  

  • All Soft Shampoo (1.7 oz.)
  • All Soft Conditioner (1.0 oz.)
  • outshine 01 anti-frizz polishing milk (1.0 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)

 

Color Extend Kit: Formulated with Redken’s Fade Resist Complex offers strong protection to extend the life of haircolor, leaving hair vibrant and radiant with mirror-like shine.  

  • Color Extend Shampoo (1.7 oz.)
  • Color Extend Conditioner (1.0 oz.)
  • fashion work 12 versatile working spray    (2.1 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)

 

Extreme Kit: New Fortifying Complex features advanced strengthening and repair to distressed hair for healthy-looking, resilient hair. 

  • Extreme Shampoo (1.7 oz.)
  • Extreme Conditioner (1.0 oz.)
  • control addict 28 high control hairspray    (2.1 oz.)
  • Diamond Oil Shatterproof Shine (1 ml.)  

 

Availability & Pricing:

–       Suggested Retail Price: $11.00

–       Available: October 2013, Redken.com for participating salons

 

About City of Hope: City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

BALENCIAGA and NINA RICCI: Redken’s Runway Report from Paris with hair by Guido

Redken Creative Consultant Guido kicked off Fashion Week in Paris by creating two modern, simple styles that were both all about natural texture at the Balenciaga and Nina Ricci Fall 2012 shows yesterday. He created the clean side-swept style at Balenciaga because designer Nicolas Ghesquière wanted a “very modern feeling girl” to match his structured collection, designed for the way a modern woman dresses at work. Guido matched the playful, charming and feminine Nina Ricci collection with a romantic, vintage style with an emphasis on dry texture.

BALENCIAGA

“The inspiration is the girls themselves. We first cut the girls hair to just above the bust and then cut fringe to have an “outgrown bang” type of look so slightly over one eye.  We actually gave the girls All Soft Shampoo and Conditioner to wash their hair the day of the show so that they would show up with clean hair, naturally textured. We wanted their own natural texture and individuality to shine through so within this feeling of a very stylized world that Nicolas created fashions that are so specific and stylized to the nth degree, there’s this natural beauty in the hair- natural waves, natural curls.  It’s funny when you see them all together how modern that looks.  So you shouldn’t negate your own texture, there may be something great in there.” –Guido, Redken Creative Consultant

Redken Products: –
All Soft Shampoo and Conditioner with IPN

 

 

 

 

 

 

 

 

 

*Photos courtesy of Redken.

NINA RICCI

 

“The texture is very natural with a deep side part.  I then tucked hair behind one ear and then behind the opposite ear and let the hair hang forward.  Adding powder refresh 01 dry shampoo made a dry texture for a matte look- it’s duller and natural, not shiny. The deep side part makes the look very cool- easy and pretty.” –Guido, Redken Creative Consultant

Redken Products:
NEW powder refresh 01 aerosol hair powder/dry shampoo
Nature’s Rescue Radiant Sea Spray

Create the Look:

  1. Spray Nature’s Rescue Radiant Sea Spray on damp hair.
  2. Create a deep left messy side part.
  3. Rough blow-dry hair a bit with fingers until 100% dry.
  4. Apply powder refresh 01 dry shampoo to the hair to enhance the natural texture.
  5. To finish, tuck hair behind ear on the left side. On the right side, tuck hair behind the ear but then pull forward a 1 inch side section over the ear.

Create the Look:

  1. Shampoo and Condition hair with Redken All Soft shampoo and conditioner.
  2. Create a clean side part on damp hair.
  3. Let air dry.

 

 

 

 

 

 

 

 

 

*Photos courtesy of Redken.

Looking for the latest in hair fashion?  For more information visit Redken.com to locate a salon, Become a Redken Facebook Fan or follow us on Twitter @Redken5thAve

 

Redken Introduces All Soft with Interlock Protein Network™ (IPN)

 

Redken Introduces All Soft with Interlock Protein Network™ (IPN)

A New Generation of Ultimate Softness, Conditioning & Shine

Redken 5th Avenue NYC continues to perfect their coveted arsenal of haircare products. Reformulated with Redken’s exclusive new delivery system, the Interlock Protein Network(IPN), and Keratin Enrich Complex, new All Softdramatically transforms the texture of dry, brittle hair. Argan oil-enriched formulas restore hair’s protein, comprised of keratin, for renewed elasticity and intense softness.

Research has shown that dry hair is a very common problem. In fact, 31% of women in the U.S. admit to having dry to very dry hair. With Redken’s new IPN technology and Keratin Enrich Complex, the All Soft regimen specifically targets these hair types and provides intense softness and deep conditioning with incredible suppleness and improved manageability. In fact, after just one application of All Soft Shampoo, Conditioner and Argan-6 Oil, hair is instantly softer with 15x more conditioning.

“Dry hair lacks movement, softness and shine, is prone to breakage and has a straw-like appearance and texture,” notes Laure Lafforgue, Director, U.S. Marketing, Haircare for Redken. “The new IPN technology in the All Soft regimen rebuilds surface protection by creating a protective coating that restores hair’s hydrophobicity to a healthy state while providing progressive conditioning and reinforcing hair’s internal support for resilient flexibility.”

The All Soft renovation includes a range of products that will help to cleanse, condition and treat while restoring the health of the hair’s protective layer.

Cleanse

All Soft Shampoo and Conditioner gently cleanse the hair and provide fast detangling for intense softness, manageability and shine.

Treat

All Soft Heavy Cream softening rinse-out mask is a rich moisturizing cream that intensely softens the driest of hair, and leaves it feeling extremely soft, conditioned, and very touchable, with radiant shine.

All Soft Supple Touch softening cream-spray is a leave-in treatment that delivers the benefits of a cream in a lightweight spray; drastically improving manageability with lasting conditioning and amazing shine.

All Soft Argan-6 Oil is a multitasking oil treatment comprised of 4C fair trade Argan oil that intensely nourishes and protects all types of hair and especially dry, brittle hair. It can be used in a multitude of ways to moisturize, protect, smooth, illuminate, soften or recondition and is enriched with omega-6 to provide concentrated softness, deep conditioning and lasting suppleness.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, Like Redken on Facebook or follow us on Twitter @Redken5thAve