Aerial rendering of AREA15
(Photo Courtesy of Design + Distill)
CHEF TODD ENGLISH TO CURATE AN IMMERSIVE CULINARY EXPERIENCE
AREA15, the world’s first purpose-built, experiential art, retail and entertainment complex opening in Las Vegas in 2020, announces its partnership with Todd English, one of the most decorated and respected chefs in the world. The culinary-concept will offer a customized menu created by English exclusively for AREA15’s food hall (the official name to be announced in early 2020). Offering an immersive, multi-dimensional journey, guests will dine casually among large-scale art installations, music, performance and other activations.
“This partnership with AREA15 enables me to create a new, theatrical dining experience that will embody the esthetic of the entire complex,” said English. “It’s energizing to be part of a project defined by creativity and a sense of the unexpected.”
“Today’s consumer seeks more narrative-driven, over-the-top, imaginative experiences than ever before and it doesn’t stop when it comes to food and beverage,” says Winston Fisher, chief executive officer, AREA15. “We are passionate about building the best-in-class experiences at AREA15, from our tenant experiences to artist partnership. We look forward to Todd English’s ultimate food hall experience, which will undoubtedly be the first truly transformational dining concept of its kind.”
English’s culinary concept joins AREA15’s growing collection of food and beverage experiences including the sweets shop Emack & Bolios; cocktail and coffee bar Oddwood; nostalgic hotspot Rocketfizz and the new corporate culinary partner, Hakkasan Group. AREA15 will be the first West Coast location for the “hippy ice-cream store” Emack & Bolios, serving up ice cream, yogurt, homemade fudge and chocolate, micro-brewed sodas and more. Rocket Fizz Soda Pop & Candy Shop is known for exceptionally unique and out-of-the-ordinary soda and candy flavors—all imbued with a sizeable dose of nostalgia. Oddwood promises to be the visually and artistically stimulating bar in The SPINE, serving a wide variety of premium beers and approachable cocktail beverages along with a full coffee bar by Las Vegas-based Vesta Coffee Roasters. Finally, AREA15 recently announced a corporate hospitality partnership with one of the world’s leading hospitality companies – Hakkasan Group, which will be AREA15’s preferred caterer for meetings, private parties and corporate events taking place in the one-of-kind venue. Additionally, Hakkasan Group will use AREA15 as the exclusive location for any events outside of the company’s Las Vegas venues.
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential retail and entertainment complex offering live events, immersive activations, monumental art installations, extraordinary design elements, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including Nomadic, Emporium, Oddwood, Dueling Axes and its anchor experience, Meow Wolf Las Vegas, AREA15’s ever-changing art, retail and entertainment attractions will draw locals and tourists of all ages when it opens in 2020. AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. For more information visit www.AREA15.com and follow on Instagram and Twitter: @AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15. Hashtag: #SomethingIsComing. Click here for directions and here to download high-res renderings.
ABOUT TODD ENGLISH
Todd English is a renowned chef/restaurateur, a four-time James Beard Award winner and inductee into the James Beard Foundation’s “Who’s Who in Food and Beverage in America.” English has authored six critically acclaimed cookbooks, created the record-breaking housewares line, The Todd English Collection, and hosted the Emmy-nominated and James Beard award-winning series “Food Trip with Todd English.” Todd English Enterprises includes over twenty innovative restaurants spanning the country and abroad; his first restaurant, Olives, opened in 1989. Other concepts include Figs, Todd English Food Hall, Tuscany, Bonfire, Todd English P.U.B, bluezoo, MXDC and Todd’s in Palm Beach. A dedicated philanthropist, English is involved with many charities, including City Harvest, Share Our Strength – No Kid Hungry, Big Brother and Make-A-Wish Foundation, among others, and is an honorary board member at Bakes for Breast Cancer. English also established The Wendy English Breast Cancer Research Foundation in honor of his sister.