LEXICON – Social Media & Digital Marketing Conference, May 17 & 18

LEXICON Social Media & Digital Marketing Conference, May 17 & 18
Keynote Speakers And Community Partners Announced

LEXICON is a two-day Social Media and Digital Marketing conference featuring top keynote speakers from various areas of marketing to educate, inform and inspire the public on how to properly market their business on a digital scale. The inaugural conference, aimed to provide businesses the tools for successful marketing in the digital marketing industry, will be held May 17 & 18, 2019 in the 13,000 square foot, Sake Rok venue, located in The Park, at T-Mobile Arena.

The overall focus of the conference is to provide information and insight on all facets of digital marketing: social media optimization, website management, website development, SEO management, scheduling tools, influencer marketing and brand management.

Lexicon will present more than 25 influential speakers throughout the 2 day conference, including professionals in business industrial leaders sharing key topics including social media platforms, advertising, media buying, communications, and best practices. Initial speakers include (with more to be announced):

  • • Terrance Bynum – Allegiant Air – The Importance of Social Care
    • Bryan Bass – MGM Resorts International – The Tools For Marketing Vegas Nightlife
    • Jason Soto and Jacob Gallegos – MobileSoft – Mobile Apps, The Secret Sauce
    • Dustin Klein – BrainTrust Marketing – The Digital Customer Journey
    • Jenna Nye – Off The Strip – Expanding Your Business Online Digital Footprint
    • Chelsea Shirley – Reach Local – How to Effectively Manage and Build a Proper PPC Campaign
    • Shahab Zargari – American Marketing Association – Leveraging Video for Social Media
    • Megan Fazio – Neon PR – The Good, The Bad, The Ugly
    • Alex Medick – The New Standard – Winning the Long Game with Social Media Marketing
    • JC Coats – Stripside Management Group (Cannabis Marketing) – Dreams and Marketing
    • Joseph Amato – Small Business Association – How to Navigate the SBS
    • Mark Dunaisky – D3 Risk Management Group – So You Think You’re Too Small To Be Hacked?
    • Mike Tamzil – TAMZ – The Importance of “Authentic” Story Telling
    • Dan Livengood – 2020 Brand Solutions – Why Promotional Products Work
    • Breynan Hammons – RevuKangaroo – The Power of Social Proof
    • Katie Horton – Greenspun Media Group – Creating Successful Publishing Partnerships
    • Paul Ryu – Instagram Food Bogger (@ryusauce) – IMPforce

2019 Lexicon sponsors include: Greenspun Media Group, Gaetano Brand, MG Studios, 2020 Brand Solutions, RevuKangaroo, Sake Rok, Robert Half Technology, Sofa King Creative Group and MobileSoft. Community partners featured are Better Business Bureau, Las Vegas ACES, American Marketing Association, and Las Vegas Metro Chamber of Commerce.

Registration tickets are $199 for a Conference Pass and $349 for a VIP Pass. The two-day conference pass includes entry and access to all exhibitors, speakers, networking opportunities for the entire conference. The two day VIP Conference Pass includes conference access, as well as lunch each days, two drink tickets and access to the LEXICON Vegas VIP Mixer on Friday, May 17, 8-10pm. Tickets are available at: www.lexiconvegas.com.

LEXICON will also provide Las Vegas local companies the opportunity to get their product or service in front of hundreds of business owners throughout the two day conference. Exhibitor and sponsorship opportunities are also available.

About Lexicon Vegas:
For more information on the event, exhibitors and sponsorship packages, visit the website at LexiconVegas.com or contact INFO@LEXICONVEGAS.COM. Follow on Social Media at www.facebook.com/LexiconVegas and Twitter at @LexiconVegas. Tickets are available at: www.lexiconvegas.com.

LEXICON Social Media & Digital Marketing Conference, May 17 & 18

LEXICON Social Media & Digital Marketing Conference, May 17 & 18
Top Keynote Speakers Announced
 
 LEXICON is a two-day Social Media and Digital Marketing conference featuring top keynote speakers from various areas of marketing to educate, inform and inspire the public on how to properly market their business on a digital scale.  The inaugural conference, aimed to provide businesses the tools for successful marketing in the digital marketing industry, will be held May 17 & 18, 2019 in the 13,000 square foot, Sake Rok venue, located in The Park, at T-Mobile Arena.
 
The overall focus of the conference is to provide information and insight on all facets of digital marketing: social media optimization, website management, website development, SEO management, scheduling tools, influencer marketing and brand management. 
 
Lexicon will present more than 25 influential speakers throughout the 2 day conference, including professionals in business industrial leaders sharing key topics including social media platforms, advertising, media buying, communications, and best practices.  Initial speakers include (with more to be announced):
 
Terrance Bynum – Allegiant Air – The Importance of Social Care
Bryan Bass – MGM Resorts International – The Tools For Marketing Vegas Nightlife
Jason Soto and Jacob Gallegos – MobileSoft – Mobile Apps, The Secret Sauce
Kurt Ochida – BrainTrust Marketing – The Digital Customer Journey 
Jenna Nye – Off The Strip – Expanding Your Business Online Digital Footprint
Chelsea Shirley – Reach Local – How to Effectively Manage and Build a Proper PPC Campaign
Shahab Zargari – American Marketing Association – Leveraging Video for Social Media 
Megan Fazio – Neon PR – The Good, The Bad, The Ugly
Alex Medick – The New Standard – Winning the Long Game with Social Media Marketing
JC Coats – Stripside Management Group (Cannabis Marketing) – Dreams and Marketing 
Joseph Amato – Small Business Association – How to Navigate the SBS
Mark Dunaisky – D3 Risk Management Group – So You Think You’re Too Small To Be Hacked?
Mike Tamzil – TAMZ – The Importance of “Authentic” Story Telling
Dan Livengood – 2020 Brand Solutions – Why Promotional Products Work
Josh Kelly – RevuKangaroo – The Power of Social Proof
Katie Horton – Greenspun Media Group – Creating Successful Publishing Partnerships
 
2019 Lexicon sponsors include: Greenspun Media Group, Gaetano Brand, MG Studios, 2020 Brand Solutions, RevuKangaroo, Sake Rok, Robert Half Technology, Sofa King Creative Group and MobileSoft.  Community partners featured are Better Business Bureau, Las Vegas ACES, American Marketing Association, and Las Vegas Metro Chamber of Commerce.
 
Registration tickets are $199 for a Conference Pass and $349 for a VIP Pass. The two-day conference pass includes entry and access to all exhibitors, speakers, networking opportunities for the entire conference.  The two day VIP Conference Pass includes conference access, as well as lunch each days, two drink tickets and access to the LEXICON Vegas VIP Mixer on Friday, May 17, 8-10pm.  Tickets are available at: www.lexiconvegas.com.
 
LEXICON will also provide Las Vegas local companies the opportunity to get their product or service in front of hundreds of business owners throughout the two day conference. Exhibitor and sponsorship opportunities are also available. 
 
About Lexicon Vegas:
For more information on the event, exhibitors and sponsorship packages, visit the website at LexiconVegas.com or contact INFO@LEXICONVEGAS.COM.  Follow on Social Media at www.facebook.com/LexiconVegas and Twitter at @LexiconVegas.  Tickets are available at: www.lexiconvegas.com.

Ice Cream Festival at The Park Offers Fun Way to Cool Down July 14 and 15

Ice Cream Festival at The Park Offers Fun Way to Cool Down
July 14 and 15

 

What:              

Chilly treats and delicious eats for all ages can be found at this year’s Ice Cream Festival at The Park. Participants can visit ice cream tents offering unique takes on milkshakes, sundaes, ice cream cocktails and more. Live music, games and ice cream-inspired photo opportunities will be located throughout The Park.
The restaurants at The Park are participating in the frozen fun by offering signature alcoholic refreshments including the Orange Creamsicle Beerfloat at Beerhaus, Strawberry Raspberry Lemonade Bomb Pop at California Pizza Kitchen and Margarita Froz Fruit at Sake Rok.

 

To learn more about The Park, please visit TheParkVegas.com. Join the conversation on Twitter with @TheParkVegas.

 

Where:            

The Park, located between New York-New York and Park MGM
3780 South Las Vegas Blvd.

Las Vegas, NV 89109

 

When:
Saturday, July 14 and Sunday, July 15
1 p.m. – 5 p.m.

                  

Price:                
$10 per person; kids under 5 are complimentary
Each ticket includes unlimited samples of ice cream and limited free samples of alcohol-infused treats for guests 21 years of age and older with valid identification.

     

ABOUT THE PARK

An eclectic blend of restaurants, bars and entertainment tucked into rich desert landscaping, The Park is a central gathering place on The Strip’s west side. Visitors can enjoy exciting restaurants such as the popular Californian waffle house Bruxie; New York fan-favorite burger joint Shake Shack; much-loved California Pizza Kitchen; or theatrical hotspot Sake Rok while beverage enthusiasts can indulge in spirits, beers and bites at Beerhaus. Designed with sustainability in mind, The Park’s restaurant corridor recently earned LEED® Gold certification from the U.S. Green Building Council. For more information, visit theparkvegas.com.

MGM Resorts Unveils Expanded Plans, Programming For “The Park” In Las Vegas

mgm resorts

MGM RESORTS UNVEILS EXPANDED PLANS, PROGRAMMING FOR “THE PARK” IN LAS VEGAS 

 

Expanded Vision For The Strip’s First Park Creates Neighborhood Environment Encompassing New York-New York & Monte Carlo, Complemented By Open-Air Dining & Entertainment District

 

 

 MGM Resorts International (NYSE: MGM) has unveiled expanded plans and the first look at programming for its dynamic park, dining and entertainment district taking shape on the west side of The Strip. Creating an interactive neighborhood environment, The Park will connect New York-New YorkandMonte Carloresorts and the new 20,000-seat world-class Las Vegas arena currently in development by MGM and AEG. New York-New York and Monte Carlo both are undergoing significant transformations of their Strip-facing experiences into robust plaza environments featuring casual eateries, bars, restaurants and retail destinations that will ultimately lead to The Park.

the park4 the park3 the park2 the park

When it opens in 2016 in conjunction with the arena, The Park will create an immersive outdoor destination spanning more than eight acres. Both New York-New York and Monte Carlo will transform their park-facing facades with a series of unique indoor/outdoor dining and entertainment venues, cultivating a vibrant patio culture that encompasses The Park’s landscaped spaces.

 

To create a harmonious dialogue between resorts, Rue de Monte Carlo, the adjacent street providing access from Las Vegas Boulevard, will be realigned as a gently curving, tree-lined parkway: a grand approach to the new arena. New cobblestone walkways in front of New York-New York and Monte Carlo will lead guests into The Park from both directions and blend seamlessly with the mosaic tile patterns that canvas the space.

 

Jim Murren, Chairman and CEO of MGM Resorts International, said, “Beautiful public places are highlights of many of the world’s finest cities, and Las Vegas shouldn’t be the exception. The Park will be the first of its kind on the Las Vegas Strip and is an embodiment of MGM Resorts’ commitment to engaging guests through arts and innovation. To create this picturesque outdoor destination, we are literally taking down the walls and opening the doors at our resorts to develop a unique dining and entertainment district that complements its lush new surroundings.”

 

A Glimpse into The Park:

 

Experience: The Park re-envisions the traditional pedestrian experience in Las Vegas. It will draw passersby from the hustle and bustle of The Strip into an oasis offering unique opportunities to experience Las Vegas outdoors and at one’s leisure, only steps from one of the largest urban boulevards in the world. Inspired by the iconic plazas, promenades and squares that have served as important public gathering destinations within the world’s great cities throughout history, The Park will offer an array of common spaces for socializing, relaxing, exploring and sampling the surrounding tastes, sights and sounds.

 

By day, visitors will be able to bask in pockets of sun or enjoy shade beneath mature trees or one of the stunning, tulip-like shade structures towering more than 50 feet above. Patio-style seating will encourage an interactive social environment, while seating alcoves tucked into large planters will provide areas for respite.

 

Unique water features, including water walls stretching more than 100 feet in length along the entrance will add unexpected visuals, as will dramatic plantings incorporating a variety of beautiful desert blooms. Exploring The Park, guests will encounter spontaneous live entertainers, such as acoustic guitarists and street performers.

 

As the sun sets, illuminated elements of The Park’s landscaping will create a dramatic setting. The shade structures, a work of art in and of themselves, will emit marvelous LED sequences from high above, captivating guests below. Sounds of live music, clinking glasses and laughter from bordering open-air venues will saturate The Park with energy, giving guests an entirely new way to experience Las Vegas beneath the stars.

 

Dining Under the Sun and Stars: Not unlike the small cafes and bistros that spill onto iconic promenades, clusters of casual restaurants and bars with outdoor seating will open each resort to The Park creating a colorful patio ambiance. Ranging from fast-casual to mid-level, each offering will be a unique-to-market, up-and-coming brand. Below is a first peek, with additional partners to be announced in the coming months:

 

  • Shake Shack Boasting patios overlooking The Park and New York-New York’s Brooklyn Bridge, the much-beloved Shake Shack will introduce its first West Coast location when it opens in December 2014. Established in 2004 in NYC’s Madison Square Park, Shake Shack® is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal.

 

  • Bruxie– The fast-casual, gourmet waffle restaurant born out of Orange County will serve up its signature takes on The Sandwich. Bruxie’s next-generation sandwiches use a light, airy authentic Brussels Waffle as the “Bold Fold”. The Waffle is crisp, lightly yeasty and not sweet – reminiscent of freshly baked bread. Bruxie Waffles are paired with quality seasonal ingredients, offering both savory choices like Buttermilk Fried Chicken with Chili Honey and Cider Slaw as well as a variety of sweet options such as Strawberry Crème Brûlée.

 

  • Sake Rok – This theatrical hotspot  open for lunch, dinner and a late-night bar/lounge, will thrill guests with more than just its array of delicious sushi, Japanese cuisine and private sake label. By night, Sake Rok will transform into a high-profile social dining extravaganza, immersing guests in an experience part culinary, part performance and completely unexpected. Inspired by Japan’s vibrant pop culture and fashion movements, interactive servers will invite guests to partake in restaurant-wide sakebombs while doubling as entertainers, spontaneously breaking into dance and lip-sync serenades. The emcee – a six-foot man dressed in traditional Geisha attire – will keep the energy and the sake flowing late into the night as Sake Rok transitions into a chic bar and lounge.

 

  • Beer Garden– This fun and approachable beer garden will be highlighted by its outdoor spaces and vantage points of all The Park’s activity. Guests will be able to indulge in sustainably raised farm-to-table meats, an impressive craft beer list, live music and, of course, games to get any social gathering started – bocce ball, darts and outdoor ping pong. Central to the design will be the restaurant’s signature open roasting area.

 

  • A Robert Mondavi Jr. Wine ExperienceRobert Mondavi Jr.’s restaurant, lounge and wine bar concept will transport guests to Napa Valley, infusing each element of the experience with the signature warmth and inviting essence of the famous sun-soaked rolling vineyards where Mondavi Family wine production originated. Anchored by an extensive wine program, the venue will boast 100+ wines by the glass and a variety of formats including flights, quartinos, carafes, large formats and more, accompanied by gourmet wine country cuisine. Inside, guests will savor the sights and sounds from the partially open-format kitchen, while an open-air patio will evoke the feeling of a festive outdoor dinner party.

 

  • Dierks Bentley’s Whiskey Row – Country star Dierks Bentley will introduce his contemporary country bar and restaurant concept offering American gastropub fare, plenty of brews on tap, a specialty menu of “Boilermakers” – a shot of whiskey (from a menu featuring more than 40 options) dropped into a glass of beer – and live music by night. The cuisine will feature organic meats, locally farmed produce and a dessert menu to satisfy any sweet tooth.

 

  • Cuba Libre Restaurant & Rum Bar –Two-time James Beard Award-winning Chef Guillermo Pernot will heat up Las Vegas with his East Coast sensation Cuba Libre and its Havana-style restaurant, bar and high-energy Latin night spot. The restaurant’s atmosphere will offer a unique combination of Latin flavor, warmth and splendor. Specializing in rum, Cuba Libre will offer more than 100 premium and flavored varieties and specialty cocktails crafted from the freshest ingredients.

 

Design:The design for The Park is a collaborative effort led by MGM Resorts International with master planner Cooper, Robertson & Partners, leading landscape architecture and urban design firm !melk, and Marnell Architecture. Envisioned as the connective tissue between New York-New York and Monte Carlo, The Park’s unique design elements include:

 

  • Green initiatives: Aspiring to achieve LEED (Leadership in Energy and Environmental Design) Gold certification from the U.S. Green Building Council, The Park will implement an integrated environmental sustainability program throughout construction and operational stages, addressing energy and water conservation, green building and waste management through cutting-edge technology and innovative design. The Park also will salvage roughly 75 mature trees from the current area to enhance the lush environment. Asphalt existing on-site also will be salvaged, ground and recycled to create new paved surfaces within the development.

 

  • Natural landscaping: Landscape design will utilize native and desert-adaptive species of plants, which are able to thrive in hot and dry environments with minimal water. Large planters with inset seating will feature dramatic plant life displays created by the juxtaposition of cloud-like plants (santolina, apache plum, mormon fir, etc.) alongside vibrant shoots (red yucca, torch lily, desert bear grass, etc.), lush grasses (Mexican feather grass, fountain grass, orange sedge, etc.) and spikes (blue agave, golf tooth aloe, horsetail, etc.)

 

  • Microclimates: Mature trees, vegetation, water features and artful shade structures will create microclimates, affording comfortable environments for guests to enjoy The Park year-round. Ground and surfaces will be constructed using marble – a naturally cooling material. Hand-laid in mosaic tile patterns, the marble features color palettes of the American Southwest.

 

About MGM Resorts International MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino.  For more information about MGM Resorts International, visit the Company’s website at mgmresorts.com.