LEXICON Social Media & Digital Marketing Conference, May 17 & 18

LEXICON Social Media & Digital Marketing Conference, May 17 & 18
Top Keynote Speakers Announced
 
 LEXICON is a two-day Social Media and Digital Marketing conference featuring top keynote speakers from various areas of marketing to educate, inform and inspire the public on how to properly market their business on a digital scale.  The inaugural conference, aimed to provide businesses the tools for successful marketing in the digital marketing industry, will be held May 17 & 18, 2019 in the 13,000 square foot, Sake Rok venue, located in The Park, at T-Mobile Arena.
 
The overall focus of the conference is to provide information and insight on all facets of digital marketing: social media optimization, website management, website development, SEO management, scheduling tools, influencer marketing and brand management. 
 
Lexicon will present more than 25 influential speakers throughout the 2 day conference, including professionals in business industrial leaders sharing key topics including social media platforms, advertising, media buying, communications, and best practices.  Initial speakers include (with more to be announced):
 
Terrance Bynum – Allegiant Air – The Importance of Social Care
Bryan Bass – MGM Resorts International – The Tools For Marketing Vegas Nightlife
Jason Soto and Jacob Gallegos – MobileSoft – Mobile Apps, The Secret Sauce
Kurt Ochida – BrainTrust Marketing – The Digital Customer Journey 
Jenna Nye – Off The Strip – Expanding Your Business Online Digital Footprint
Chelsea Shirley – Reach Local – How to Effectively Manage and Build a Proper PPC Campaign
Shahab Zargari – American Marketing Association – Leveraging Video for Social Media 
Megan Fazio – Neon PR – The Good, The Bad, The Ugly
Alex Medick – The New Standard – Winning the Long Game with Social Media Marketing
JC Coats – Stripside Management Group (Cannabis Marketing) – Dreams and Marketing 
Joseph Amato – Small Business Association – How to Navigate the SBS
Mark Dunaisky – D3 Risk Management Group – So You Think You’re Too Small To Be Hacked?
Mike Tamzil – TAMZ – The Importance of “Authentic” Story Telling
Dan Livengood – 2020 Brand Solutions – Why Promotional Products Work
Josh Kelly – RevuKangaroo – The Power of Social Proof
Katie Horton – Greenspun Media Group – Creating Successful Publishing Partnerships
 
2019 Lexicon sponsors include: Greenspun Media Group, Gaetano Brand, MG Studios, 2020 Brand Solutions, RevuKangaroo, Sake Rok, Robert Half Technology, Sofa King Creative Group and MobileSoft.  Community partners featured are Better Business Bureau, Las Vegas ACES, American Marketing Association, and Las Vegas Metro Chamber of Commerce.
 
Registration tickets are $199 for a Conference Pass and $349 for a VIP Pass. The two-day conference pass includes entry and access to all exhibitors, speakers, networking opportunities for the entire conference.  The two day VIP Conference Pass includes conference access, as well as lunch each days, two drink tickets and access to the LEXICON Vegas VIP Mixer on Friday, May 17, 8-10pm.  Tickets are available at: www.lexiconvegas.com.
 
LEXICON will also provide Las Vegas local companies the opportunity to get their product or service in front of hundreds of business owners throughout the two day conference. Exhibitor and sponsorship opportunities are also available. 
 
About Lexicon Vegas:
For more information on the event, exhibitors and sponsorship packages, visit the website at LexiconVegas.com or contact INFO@LEXICONVEGAS.COM.  Follow on Social Media at www.facebook.com/LexiconVegas and Twitter at @LexiconVegas.  Tickets are available at: www.lexiconvegas.com.

MGM Grand Marries “Foolish” Couples

mgm grand

MGM Grand Marries Hundreds of ‘Foolish’ Couples

Surprising Friends, Family and Followers Across Social Media

 

Hundreds of couples pulled a fast one on friends and family members as they said “I do” during a series of April Fools’ Day weddings orchestrated by MGM Grand Hotel & Casino.

Guests descended on the hotel’s Forever Grand Wedding Chapel to exchange spontaneous mock wedding vows throughout the day. Blushing brides and handsome grooms were armed with traditional wedding essentials, including bouquets, rings and champagne to use as props in the playful digital snapshot. They then gleefully shared their happy moments on Facebook and Twitter causing a stir with their social media followers.

“Las Vegas is known as the place to get married and we wanted to take advantage of the mischievous date and have some fun with our guests,” said Lindsay Aguilar, MGM’s director of marketing. “It was a fun day for our guests, though not all of their loved ones may agree!”

The Forever Grand Wedding Chapel features two elegantly appointed wedding chapels and offers full-service, non-denominational ceremonies up to 75 guests. Professional wedding planners are available to assist with minister services, photography, videography, live piano accompaniment, floral arrangements as well as accommodations, reception plans and menu selection. For more information, visit the MGM Grand Weddings website.

MGM Grand - April Fools Wedding prank 3 MGM Grand - April Fools Wedding prank 2

 

SOCIAL at Palms Casino Resort

social

 

SOCIAL is the new, sophisticated bar located at the heart of the casino floor at Palms Casino Resort. SOCIAL offers a broad selection of beverages with an emphasis on whiskey featuring a collection of over 30 unique labels, single malts and limited edition bourbons.

 

MONDAYS

 

1.       MIXOLOGY MONDAY

 

Monday, March 11, 6 p.m. and 7 p.m.

At Mixology Mondays, mixologists present monthly seminars on proper cocktail preparation and mixing techniques.

 

This month, Francesco Lafranconi, Executive Director of Mixology & Spirits Education Southern Wine and Spirits of Nevada, will host a fun and informative class on how to make the perfect cocktail.  The featured spirit will be American Harvest Vodka.

 

*Exclusive event for Whiskey SOCIAL club members

 

2.       SOCIAL MEDIA MONDAY

 

Monday, March 18, all day

SOCIAL Media Monday offers special deals and discounts for connecting with SOCIAL through your favorite social networks. Winners announced on Tuesday morning.

 

  • Foursquare

Check in at SOCIAL and get 50% off your first drink at SOCIAL ($14 limit)

  • Twitter

Share a picture of your favorite drink using #SOCIALlv & @Palms for a

Chance to win a $50 beverage credit for your next visit

  • Instagram

Share a picture of your favorite drink using #SOCIALlv & @PalmsCasinoResort for a chance to win a $50 beverage credit for your next visit

 

TUESDAYS

 

1.       INDUSTRY NIGHT

 

Every Tuesday, 5 – 10 p.m.

Mix and mingle at SOCIAL’S Industry Night. Local industry professionals receive 50% off select drinks with industry IDs, while local DJs spin throughout the evening.

 

WENDESDAYS

 

1.       WINE & WHISKEY WEDNESDAY

 

Every Wednesday, all day

Guests can enjoy half off bottles of wine and 2-for-1 glasses throughout the day.

 

2.       GLENLIVIT SCOTCH TASTING

 

Wednesday, March 20, 6 p.m. and 7 p.m.

Enjoy a complimentary scotch tasting with Rick Edwards, Global Brand Ambassador for Glenlivit Scotch.

 

*Exclusive event for Whiskey SOCIAL club members

 

THURSDAYS

 

1.       ANGEL’S SHARE AND DEVIL’S CUT THURSDAY

 

Every Thursday, all day

Each Thursday, choose to make a deal with the devil or be touched by an angel with free samples and tastings of Angel’s Share, the whiskey that evaporates during aging in oak barrel or Devil’s Cut, the portion of whiskey that soaks into the oak. SOCIAL will feature alternating selections each week.

 

FRIDAYS

 

1.       INDUSTRY NIGHT

 

Every Friday, 5 – 10 p.m.

Mix and mingle at SOCIAL’S Industry Night. Local industry professionals receive 50% off select drinks with industry IDs, while local DJs spin throughout the evening.

 

SOCIAL WHISKEY CLUB EVENTS

 

Get social with exclusive events for Whiskey SOCIAL Club members. Members will receive valuable discounts when they present their Whiskey SOCIAL Club membership card when purchasing a drink. Non-members can still enjoy SOCIAL’s sophisticated whiskey offerings and DJs spinning throughout the evening.

 

SOCIAL at Palms Casino Resort

4321 West Flamingo Road Las Vegas, NV 89103

SOCIAL is open for 24 hours, seven days a week. For additional information, visit www.palms.com.

 

Silverton Casino Hotel engages the power of social media to support Opportunity Village

Silverton Casino Hotel uses the power of social media to support
Opportunity Village

A longtime supporter of Las Vegas’ Favorite Charity, the resort is thrilled to implement new ways to help out

Silverton Casino Hotel left the power of charity in the hands of the Las Vegas community to raise money for Opportunity Village. By clicking “like” on the resort’s Facebook page, Silverton Casino Hotel committed a donation of one dollar for every click and is proud to donate a check of $1,000 to “Las Vegas’ Favorite Charity.” Las Vegas resident and headliner Penn Jillette, who supported Opportunity Village on NBC’s “The Celebrity Apprentice,” also sent out a “tweet” calling attention to Silverton’s campaign which helped propel the message, a true testament to the power of social media.

Silverton Casino Hotel has long supported the charity and the phenomenal work they do for the Las Vegas valley. Opportunity Village has made custom buttons for employees to wear during their shifts to promote monthly offers for guests. The organization regularly collects documents from the executive offices for the document destruction service, and Silverton Casino Hotel is thrilled to begin selling Opportunity Village’s custom made scarves in the new gift and boutique shop, Guilt, which opens in July. The scarves, which are hand painted as part of the fine arts programs at Opportunity Village are one of a kind.

Craig Cavileer, President of Silverton Casino Hotel, said, “Silverton Casino Hotel is happy to show our support and look forward to exploring more new and creative ways to do so in the future.”

About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse, Mi Casa Grill Cantina, Starbucks and Johnny Rockets. In addition to the flagship 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 1,900 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted “Best Free Attraction” in the Best of Citysearchâ. Silverton is located at I-15 and Blue Diamond in Las Vegas. For more information, please call 702-263-7777 or visit www.silvertoncasino.com

Rao’s at Caesars Palace Launches Youtube Video Series Showcasing Exclusive Family Traditions

RAO’S AT CAESARS PALACE LAUNCHES YOUTUBE VIDEO SERIES SHOWCASING EXCLUSIVE FAMILY TRADITIONS

Perfectly simple family traditions from the Rao’s family to yours

Ready, Steady, Cook! For the first time in more than 115 years, the authentic Rao’s restaurant is allowing guests to catch an up-close and personal take on Rao’s family traditions. Starting today, Rao’s at Caesars Palace will kick off an exclusive monthly series of YouTube videos featuring fun-filled tips on bocce ball, cooking, family and, of course, a spectacular tour of Las Vegas’ premier Italian restaurant.

The “Rao’s Family Traditions: On the Grill”, the first installment of the special video series filled with rarely-accessible glimpses behind the traditions, sets the stage for this series with a conversation with Frank Pellegrino, Jr.  Pellegrino, fourth-generation co-owner of Rao’s Restaurant Group, discusses the restaurant’s warmth, comfort and turn-of-the-century feel, along with his newest cookbook Rao’s on the Grill. Guests will also be able to catch a sneak peak of the restaurant’s delectable signature dishes, such as the Roasted Peppers with Golden Raisins & Pine Nuts and famous Lemon Chicken, and much more (http://ow.ly/bGExB). Interested viewers can take home their own copy of Rao’s on the Grill by purchasing a copy at Macmillan.

Along with the excitement and the recent release of Rao’s on the Grill, Rao’s is hosting an exciting photo social media contest for its fans. Now until June 30, fans and followers can enter by taking a photo of their version of Rao’s specialty dish, Grilled Sausages with Peppers & Onion, and posting it to the restaurant’s Facebook Page, or tweeting it with the hash tag #RaosOnTheGrill on Instagram and Twitter. A few selected winners will receive a signed copy of Rao’s on the Grill to enjoy!

Rao’s at Caesars Palace is open Wednesday thru Sunday 11 a.m. – 3 p.m. for lunch and nightly from 5 to 11 p.m.. For reservations, please call (702) 731-7110 or visit www.RaosVegas.com for more information.

 

 

About Rao’s Caesars Palace

Rao’s first opened its doors as a local saloon and 10-table restaurant in East Harlem, New York, in 1896.  After receiving three stars in 1977 by former New York Times dining critic, Mimi Sheridan, the restaurant exploded in national popularity and was recently named as the toughest reservation to land in the United States by Bon Appetit magazine.  In 2006 Rao’s opened its second outpost at Caesars Palace and made an immediate impact on the Las Vegas culinary scene and is now recognized as one of the city’s top dining experiences. For social media updates connect at www.Facebook.com/RaosRestaurant or follow the fun on Twitter @RaosRestaurants.

The Palazzo Gives Social Media Fans Unique Access to Star-Studded “Summer Soiree” Red Carpet

 

The Palazzo® Las Vegas Gives Social Media Fans Unique Access to Star-Studded “Summer Soiree” Red Carpet 
To kick off Carnevale Nights and Simon G. Jewelry’s “Summer Soiree,” fans are given unique access to celebrity red carpet event

For the first time, The Palazzo Las Vegas is giving social media fans a unique red carpet experience as part of the fourth annual Simon G. Jewelry’s “Summer Soiree” from 6 to 7:30 p.m. on Saturday, June 2.

The star-studded red carpet, held in the resort’s Waterfall & Atrium Gardens, will be live streamed on The Palazzo’s Facebook page; giving fans a front-row look at the glamour of celebrity red carpet arrivals through social media. Even more exciting, fans will have the chance to interact with the celebrity attendees by Tweeting questions to @PalazzoLasVegas with the hash tag #SummerSoiree during the red carpet.

“The excitement of the red carpet is half the fun of any event,” said Dawn Britt, director of communications for Las Vegas Sands Corp. “We’re giving our fans a unique chance to be a part of the action through social media by sending in questions and catching all the arrivals as they happen.”

The red carpet correspondent will ask select questions as celebrity guests arrive during the 90-minute red carpet. Expected celebrity attendees include “E! News” personality Giuliana Rancic; “Dancing with the Stars” professional, Cheryl Burke; E! “Fashion Police” host, Kelly Osbourne; actor Gilles Marini; television personality and former star of “The Hills,” Audrina Patridge; actress Pamela Anderson; fashion guru and E! “Fashion Police” co-host, George Kotsiopoulos; CMT reality stars, Melissa Rycroft and Tye Strickland; “Peepshow Las Vegas” star, Holly Madison and television personalities Lisa Rinna and Harry Hamlin with more celebrities expected to be announced.

The “Summer Soiree” will be held at Azure Pool at The Palazzo and will feature a special performance by the legendary KC and the Sunshine Band.

About The Palazzo Las Vegas
With more than 3,000 spacious suites, luxury shopping ,world-class dining and entertainment, the $1.9 billion, Silver LEED® (Leadership in Energy and Environmental Design)-certified Palazzo Las Vegas literally takes luxury to new heights.  Ranked as one of the top 25 hotels in the U.S. and Canada in Travel + Leisure “World’s Best Awards” for two consecutive years, the AAA Five Diamond and Forbes Travel Guide Four Star-Award winning resort is highlighted by a flagship 85,000-square-foot Barneys New York.  The Shoppes at The Palazzo® feature more than 60 luxury boutiques, including 20 remarkable stores and couture brands making their Las Vegas debuts at The Palazzo including Chloé, Tory Burch, Christian Louboutin, Diane von Furstenberg, Van Cleef & Arpels and Catherine Malandrino. The all-suite resort offers plush and opulent suite accommodations ranging from a Luxury Suite at an unprecedented 720 square feet to the 8,000-square-foot Chairman suite with private terraces and plunge pools.  The Palazzo also offers a variety of cuisines from a collection of award-winning chefs such as Carnevino by Mario Batali, CUT by Wolfgang Puck and Table 10 by Emeril Lagasse. Other unique offerings include the chic dining and nightlife hotspot, LAVO; the world’s largest Canyon Ranch SpaClub®; the ultimate sports bar, sportsbook and restaurant on the Strip, Lagasse’s Stadium; and Prestige at The Palazzo – an exclusive space designed to offer the sophisticated traveler an elevated level of services and amenities including private champagne check in, packing and unpacking services, exclusive bath and pillow menus, complimentary cocktail reception and more. Guests can earn points while they eat, sleep, shop and play with Grazie, the premiere loyalty program, which rewards guests with the ease and usability of just one card and one program. The Palazzo and its famed sister resort, The Venetian Las Vegas, are the first ever Alliance Resorts in the InterContinental Hotel Group global portfolio. For additional information, visit The Palazzo website at palazzolasvegas.com, follow on Twitter @palazzolasvegas and interact on Facebook at facebook.com/palazzolasvegas.

 

About Simon G. Jewelry
In Simon G’s modern workshops, some of the most innovative designs are born, and then developed into superbly crafted pieces of jewelry.  Simon G Jewelry is a family owned and operated manufacturing jewelry designer, in its 30th year of business. Noted for staying ahead of the curve in terms of design, Simon G Jewelry designs have won numerous awards and are recognized by the incorporation of various precious metals combined with natural fancy colored diamonds. In a survey conducted by renowned industry publication “JCK,” Simon G was named the fourth bestselling bridal brand and number six most requested bridal brand.  Simon G has created a reputation for producing an extremely well-crafted product that appeals to the eye and budget of most jewelry consumers. It is this pride of artisanship that sells the first piece.  It is the pride of ownership that keeps the customer wanting to collect more.   For additional information and to view Simon G Jewelry works of art, visit www.simongjewelry.com.

The Forum Shops at Caesars Honors the Past By Embracing the Future

THE FORUM SHOPS AT CAESARS IN LAS VEGAS
CELEBRATES THE PAST BY EMBRACING THE FUTURE


World-Renown Shopping Center Launches Interactive Social Media Campaign
via Facebook, Rdio, Instagram and Pinterest


The Forum Shops at Caesars in Las Vegas is celebrating its 20th Anniversary, and just as it did in 1992, the distinctive retail shopping center is embracing innovation and setting new trends in the industry. Having always been the home to many firsts, including bringing couture, high-fashion, luxury and celebrity chefs to Las Vegas, The Forum Shops is now celebrating its milestone achievement with its fans and shoppers from across the globe via a unique campaign which takes advantage of the best of what social media has to offer today.  This includes creating pioneering programs on Facebook, Rdio, Instagram and Pinterest.


With over 25 million visitors a year walking through The Forum Shops over 700,000 square feet of retail paradise (which features over 145 specialty stores and 15 restaurants), the Roman streetscapes of The Forum Shops have been the home to countless memories and incredible shopping extravaganzas. To truly commemorate and reach the millions of enthusiasts which span the world, The Forum Shops have moved beyond the traditional Facebook and Twitter campaigns and forged new ground with social media’s fastest growing and most innovative companies. From utilizing the new Timeline format on Facebook to create a digital scavenger hunt and showcase historical pictures and fashion trends to creating 20 playlists on Rdio featuring the top 10 songs from each year to developing a board for each of its 20 years on Pinterest, The Forum Shops is engaging a worldwide audience like no other shopping center in the industry.


To learn more about the programs, please find below a short question/answer session with Maureen Crampton, marketing director for The Forum Shops at Caesars:


1. How do you think having all of these new social assets is helping the Forum Shops to celebrate their 20thAnniversary?


Having a number of social media platforms gives users a historical view in the rich history of one of the most iconic retail shopping centers in the world.  Unlike most shopping destinations, we have a worldwide audience so this really was the best way to reach out to everyone in real time without having to rely on other content providers to share our news and history.


2. Using Rdio is an interesting concept – how did you select the playlists?  Why did you choose to use Rdio over other services?


We compiled a list of the top 10 songs for each year in which The Forum Shops has been open. Using the Billboard charts we were able to create 20 playlists on Rdio. We decided to go with Rdio because it is free and user friendly; it does not require a Facebook or Twitter account to use. This way our fans on our other social media platforms, or just Rdio users who don’t have Facebook or Twitter, do not have to worry about being unable to enjoy our playlists.  We thought this was a really fun way of looking back at the last 20 years.  Everyone associates music with special moments and periods in time – when people listen to our playlists, we hope they remember not only their time with us, but other special memories in their lives.


3. Pinterest is a hot commodity right now – how are you using it to showcase the history of the Forum Shops? 


Pinterest is one of the fastest growing social media platforms on the web and we wanted to take advantage of the interest and excitement surrounding the service. We have created a board for each year in which The Forum Shops has been open, as well as eight additional boards filled with pins from other users, articles, videos and more. We have pictures ranging from the opening of The Forum Shops in 1992 to special events that have taken place over the years, as well as fashion trends from years past.  We are really excited about the launch of this program – we see it has having great value beyond just our anniversary celebration.


4. What is the digital scavenger hunt?  How does it work? What are the prizes?


The digital scavenger hunt is based around the Facebook Timeline. We will ask our fans questions via an installed application specifically for this contest and they will have to search The Forum Shops Facebook page to find the answers. The user will then input their answers and submit them for review. Each winner will receive a $100 gift card. There are 20 gift cards valued at $100 each.  This is a great way to really engage our fans and followers and entice them with a great reward.  We hope that everyone who enters has a fun time exploring – we believe this is a much more interesting way to do a giveaway than to just fill out a form and hope you get picked.


5. How were you able to use the new Facebook Timeline to create a better historical perspective of the 20 year history of the Forum Shops?


Facebook’s Timeline came at the perfect moment. We were looking into other social media platforms but the Timeline is so user friendly and presents a cleaner and user-friendly approach.  For us, it presented a great archival way of displaying the events and images of the past, as well as to showcase our major milestones along the way.


6.  Has The Forum Shops been an early embracer of social technology and offerings?  What else have you done recently?


The Forum Shops is most definitely an early embracer of social media. The main assets, Facebook and Twitter, were launched in 2009 before social media for businesses really took off. Since its creation, there have been many different contests and programs for our fans to enjoy. In 2011 we added our Pinterest and Instagram accounts. We also created a Vimeo and YouTube account to house our videos.


THE FORUM SHOPS VIDEO REEL
As part of the anniversary, many of The Forum Shops retail tenants (some dating back to the opening) took part in a special video to share some of their personal memories and stories, this included: Donny Borsack/first family of retail in Las Vegas; Tom Kaplan/Wolfgang Puck-Spago; Haresch Melwani/original Versace/Jeans Couture; Larry Close/The Palm and more.  In addition, Caesars Palace Regional President Gary Selesner spoke about how important the partnership with The Forum Shops is in making Caesars Palace the worldwide destination that it is.


ABOUT THE FORUM SHOPS AT CAESARS
The Forum Shops at Caesars opened 283,000 square feet in May 1992 to immediate success.  An August 1997 expansion to 500,000 square feet continued the momentum.  The third phase of The Forum Shops’ growth was a three-level expansion extending from the existing retail, dining and entertainment icon to the famed Las Vegas Strip adding 175,000 square feet, with completion October 2004.  A grand pedestrian plaza entrance on Las Vegas Boulevard further validates The Forum Shops as one of the finest luxury shopping streets in the world.  The Forum Shops is recognized for its unique combination of top retail, dining, entertainment, excellent location and exciting ambiance featuring 160 specialty shops and restaurants.  Additional information may be accessed at www.forumshops.com.
Find The Forum Shops on Facebook at www.facebook.com/ForumShops