YESCO, Creator of Iconic Signs, Celebrates 100 Years in Business

Top, L: Original Ogden, Utah location; Top, R: University of Utah Rice-Eccles Stadium;
Bottom, L: Reno Arch. Reno, Nevada, Bottom, R: Vegas Vic, Las Vegas.

(Photos Courtesy of YESCO)

YESCO TURNS 100, REPRESENTS WORLD’S LARGEST MAKER OF
ICONIC SIGNS

 YESCO, a renowned company known for creating internationally recognizable signs, celebrates 100 years in business in 2020. Today, YESCO represents one of North America’s largest and most-recognized sign companies thanks to its historic roster of iconic signs.

The family-owned and operated company began in 1920 in Ogden, Utah when founder Thomas Young borrowed $300 from his father to start the business. It began specializing in wall-painted advertisements, gold-leaf window lettering and coffin plates.

Today, headquartered in Salt Lake City and helmed by second-, third- and fourth-generation members of the Young family, YESCO designs and creates the world’s most spectacular signs, incorporating dazzling color, LED displays, motion and digital animation and video. With three state-of-the-art manufacturing plants featuring automated and custom equipment, as well as sales and service offices located around the country the company continues to grow. YESCO also operates a franchise sign-and-lighting service business throughout the United States and Canada.

“This year marks an extraordinary milestone for our family’s business,” says Jeff Young, vice president and chief marketing officer, YESCO. “Thanks to my grandfather’s vision and ingenuity during the pioneering days of sign design, along with the hard work of nearly 1,100 employees today, our company is – literally – looking ahead to a bright future.”

For a full timeline noting historic milestones, click here.

A pivotal moment in the history of YESCO was its entry into the burgeoning Las Vegas market in 1932, with the iconic Boulder Club sign, which depicted a stein of flowing beer. With this sign and others, YESCO became a pioneer in incorporating neon into storefront advertising and acquired national recognition for its creativity. In 1945, the company opened a branch in Las Vegas, which today represents its largest.

Recognizable examples of YESCO’s work illuminate the United States and Canada. Notable projects include:

  • Hacienda Horse and Rider, Silver Slipper, Vegas Vic and Welcome to Fabulous Las Vegas sign, Las Vegas
  • El Capitan Theatre, Hollywood, California
  • The Forum, Inglewood, California
  • Snelgrove Ice Cream, featuring a giant, rotating ice cream cone, Salt Lake City
  • Iconic Olympic rings illuminating the 2002 Olympic Winter Games, Salt Lake City
  • Denver International Airport, Denver
  • Million Dollar Cowboy Bar, Jackson Hole, Wyoming
  • Jackson’s Food Stores, Boise, Idaho
  • Vee Quiva Hotel & Casino Laveen, Arizona
  • Reno Arch, Reno, Nevada
  • Rogers Arena, Edmonton, Alberta
  • Signage for Las Vegas Raiders Allegiant Stadium, Las Vegas, opening in 2020

To celebrate the milestone anniversary, YESCO will host 100-year anniversary events in cities including:

  • Salt Lake City – Feb. 20
  • Denver – Feb. 28
  • Los Angeles – March 6
  • Phoenix – March 14
  • Reno, Nevada – March 16
  • Las Vegas – March 20
  • Boise – March 27

ABOUT YESCO
Celebrating its 100th anniversary, YESCO specializes in the manufacture of custom electric signs, sign maintenance, and out-of-home advertising. Additionally, the company has sign and lighting service franchises throughout North America and operates a sign financing business. Thomas Young founded the company in Ogden, Utah in 1920 after borrowing $300 from his father.  YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates.  Shortly after with the advent of the neon tube YESCO grew rapidly and was soon manufacturing, installing and servicing signs in Utah, Nevada, Idaho and Wyoming.  Headquartered in Salt Lake City, Utah, YESCO has locations throughout the United States and Canada.  Experts at the company have designed, manufactured and installed some of the world’s most creative and iconic displays. From dazzling spectaculars on the Las Vegas Strip, to simple but elegant signage for corporate office buildings, YESCO creates award-winning displays for some of the most prestigious brands. Today, the second, third and fourth generations of the founder’s family continue the work of leading the company forward, maintaining the legacy of light that began 100 years ago. Follow on YouTube, Facebook, Instagram

One-Of-A-Kind Swarovski Crystal Starburst on Las Vegas Strip

SWAROVSKI CRYSTAL

WORLD’S FIRST SWAROVSKI CRYSTAL STARBURST INSTALLED BY YESCO SIX STORIES ABOVE THE LAS VEGAS STRIP

Newest Strip Landmark to Be Crown Jewel of Grand Bazaar Shops Las Vegas

Early Friday morning, a one-of-a-kind Swarovski Crystal Starburst was transported and installed at Grand Bazaar Shops™ Las Vegas. The Young Electric Sign Company (YESCO) oversaw the construction and delivery.  The 14-foot-diameter structure, composed of 924 custom-cut Swarovski crystal spheres and more than 1,800 points of light, was created to be the focal point of the new retail venue.

The Starburst represents the high-tech collaboration between Swarovski, the 119-year-old, internationally renowned crystal company, and YESCO, whose monumental signs have defined the Las Vegas skyline for nearly 70 years. Destined to become one of the most recognizable landmarks on the world-famous Las Vegas Strip, the Swarovski Starburst will be the focal point of the nightly LED-light spectacle that will make its dazzling debut when Grand Bazaar Shops Las Vegas opens early next year.

WHERE: Grand Bazaar Shops Las Vegas
Located in front of Bally’s Las Vegas Hotel & Casino
3645 Las Vegas Blvd. South
Las Vegas, Nev. 89109

 

ABOUT SWAROVSKI:

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

ABOUT GRAND BAZAAR SHOPS LAS VEGAS:

Located at the entrance to Bally’s Las Vegas at one of the busiest intersections in the world, Flamingo Road and Las Vegas Boulevard, Grand Bazaar Shops introduces a new paradigm to Las Vegas retail.  A “21st century bazaar,” the immersive retail experience features approximately 120 shops including exclusive first-to-market brands and unique international retailers. Vibrantly colored rooftops highlight a distinctive open-air setting that emulates the world’s greatest markets. Grand Bazaar Shops offers an urban shopping scene ripe with culture, fashion, food and entertainment in a modern attraction. The mix of tenants, many offering engaging experiences within or outside their stores, will create a place of excitement where visitors will be able to interact with retail. For more information, please visit www.GrandBazaarShops.com.

WEBSITE:  www.Swarovski.com

NEON MUSEUM TO HOST “SIGN DESIGN: PAST, PRESENT AND FUTURE,” TUESDAY, APRIL 22

neon museum

NEON MUSEUM TO HOST “SIGN DESIGN: PAST, PRESENT AND FUTURE,” TUESDAY, APRIL 22

Panel Discussion Part of PRISM Times of the Signs Series Sponsored By CenturyLink

On Tuesday, April 22, the Neon Museum will host its next PRISM Times of the Signs event sponsored by CenturyLink, “Sign Designers: Past, Present and Future.”  Open to the public (reservations are required in advance), Times of the Signs programs take place in the famous Neon Boneyard and bring illuminating lectures, panel discussions, presentations or performances to the community.

Participants in the event, which will follow a panel discussion format, will be:

  • Rick Juleen, vice president, special projects, Young Electric Sign Company (YESCO)
  • Jim Gietzen, design director, YESCO
  • Brian Henry, owner, Brian Henry Design
  • Rudy Crisostomo, former sign designer, YESCO

Helga Watkins, associate professor of art, University of Nevada, Las Vegas, will serve as the evening’s moderator.

The event will begin with a meet-and-greet with the panelists for Neon Museum members only from 5 to 6 p.m. Doors open to the general public at 5:30 p.m. and the discussion, followed by a question-and-answer session, begins promptly at 6 p.m. A cash bar serving wine, beer, soda and water will be available.

Space is limited and attendees are encouraged to RSVP in advance via email to education@neonmuseum.org. Admission is free and museum members receive reserved section seating. For more information about Times of the Signs events, go to www.neonmuseum.org or call (702) 387-6366.

star dust

ABOUT THE NEON MUSEUM

Founded in 1996, the Neon Museum is a non-profit 501(c)3 organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic and cultural enrichment. In addition to an approximately two-acre Neon Museum campus, which includes the outdoor exhibition space known as the Neon Boneyard, the museum also encompasses a visitors’ center housed inside the former La Concha Motel lobby as well as nine restored signs installed as public art throughout downtown Las Vegas. Public education, outreach, research, archival preservation and a grant-funded neon sign survey represent a selection of the museum’s ongoing projects. Both the Neon Boneyard and the La Concha Visitors’ Center are located at 770 Las Vegas Blvd. North in Las Vegas. For more information, visit www.NeonMuseum.org.