Pureology Previews Oscar Worthy Hairstyles


Pureology Previews Oscar-Worthy Hairstyles
at Global Green USA’s 10th Annual Pre-Oscar® Party
As an ongoing supporter of Global Green USA, Pureology Serious Colour Care enlisted Natasha Sunshine, Pureology Artistic Ambassador and owner of Byuti Salons in Santa Monica and Brentwood, to showcase anticipated Oscar hairstyles and provide complimentary hair touch-ups at Global Green USA’s 10th Annual Pre-Oscar® Party. Hollywood’s elite activists and green-minded celebrities enjoyed a night of eco-friendly cocktails, dining and entertainment, including a performance by seven-time Grammy Award winner Willie Nelson. Proceeds from the evening will benefit Global Green USA’s work to build greener, more resilient homes, schools, and communities in areas devastated by Hurricane Sandy.

A-list celebrity attendees included, Orlando Bloom, Miranda Kerr, Helen Hunt,Emmy Rossum (Shameless), Ed O’Neill (Modern Family), Dylan McDermott (American Horror Story: Asylum), Sophia Bush (One Tree Hill), Ed Begley Jr. (Easy To Assemble), Navid Negahban (Homeland), Michelle Branch (Recording Artist), Josh Radnor (How I Met Your Mother), Catt Sadler (E! News Host), D.W. Moffett (Switched at Birth), Luke Perry (Beverly Hills, 90210), among others. VIP guests also received NEW Pureology Precious Oil Versatile Caring Oil, which contains 100% biodegradable ingredients and is a paraben-and silicone-free formula, earning it the prestigious Green Seal™ certification.

For your Oscar night out, achieve these two stunning, yet easy-to-achieve hair looks, with step-by-steps from Pureology Artistic Ambassador, Natasha Sunshine:


Boho Downstyle:
This undone style will turn heads and is quick and easy to achieve.
  1. Start with day old hair for a lived-in texture. Scrunch in Anti-Breakage Twist throughout.
  2. Using a 1 ½-2″ curling iron, wrap hair around the iron changing direction on each section until entire head is set.
  3. Once again, scrunch entire head to blend waves. Add additional Anti-Breakage Twist for silkier texture to give additional body and Cuticle Polisher for thicker hair textures to add shine.
  4. Braid the center braid down the back keeping the hair very loose at the roots. Add each side braid in to meet at the back-center of the head. Create a messy bun. Secure grips with an X shape under bun for added security and hold.
  5. Give a final spray with Strengthening Control hairspray.


Hot Tip: This style can skip the braid if need be. It looks fantastic both ways.



Undone Braided Chignon:

Get that princess sophistication with a messy spin on the chignon.

  1. Starting with wet hair, apply a dollop-size of Nourishing Nectar throughout.
  2. Rough dry hair until 100% dry.
  3. Choose a side or middle part and French-braid front portion to the ear then continue a regular braid to tips.
  4. Lace or tease hair from the middle back to ends and spray with Strengthening Control hairspray.
  5. Scrunch the back hair into a messy bun and secure using your grips in an X fashion. Continue placing hair until all hair is secured up and feels like it will last the evening.
  6. Finish with a final dousing of Strengthening Control Hairspray.

Hot Tip: If hair is extra silky, you may set hair using steps 1-3 from the Boho Downstyle.


Pureology Artistic Ambassador, Natasha Sunshine with Sophia Bush (r) and Sharon Lawrence (l) at the Global Green USA’s 10th Annual Pre-Oscar® Party 2/2013
About Pureology Serious Colour Care®

Pureology Serious Colour Care is a professional haircare line committed to the well-being of the environment, and since its inception in 2001, Pureology took measures to decrease its impact on the environment by using natural, organic botanicals and 100% Vegan ingredients.  All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

About Global Green USA

Global Green USA is the American affiliate of Green Cross International, founded by President Gorbachev, to foster a global value shift toward a sustainable and secure future.  For 15 years, Global Green USA has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities that save money, improve health and create green jobs.  Global Green USA has influenced more than $20 billion dollars for green building projects and educates millions of people about climate friendly solutions through its annual Red Carpet/Green Cars Oscars campaign.  Global Green is also leading efforts to help rebuild a green New Orleans through its sustainable green village and green schools initiatives.

[1] The inaugural Global Green USA Green School Makeover Competition presented by Pureology announced one winning school (Texas School for the Deaf) to receive a Green Makeover and four runner-up schools to receive $2,500 towards sustainable upgrades.  Find out more here: http://globalgreen.org/blogs/global/?p=4345

Hard Rock Hotel & Casino And AEG Live Raise More Than $17,000 Through American Red Cross Text-To-Donate Campaign For Hurricane Sandy Victims

Funds raised during Guns N’ Roses residency shows at The Joint, Nov. 7 – Nov. 24

Hard Rock Hotel & Casino and AEG Live raised $17,850 through a Red Cross text-to-donate campaign for Hurricane Sandy victims at Guns N’ Roses Appetite for Democracy shows at The Joint. Hotel guests and concert goers contributed $12,850 to the fundraiser. The property and AEG Live donated an additional $5,000, making $17,850 the final donation total.

As a result of the vast devastation to the East Coast from Hurricane Sandy, Hard Rock Hotel, AEG Live and Guns N’ Roses were equally moved to partner with the Red Cross and support recovery efforts. Donations were accepted during Guns N’ Roses concerts, Wednesday, Nov. 7 – Saturday, Nov. 24.

About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutes and less than three miles from McCarran International Airport.  The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC.  Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana and Motley Crue have all performed.  Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space which features Peacock High-Limit gaming and Asian gaming amenities; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub; Body English; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.5 acres of tropical pool paradise which houses the trendsetting pool parties including the famous REHAB Sunday party and RELAX Monday party; The Joint concert venue; the new Vinyl live entertainment venue; Hart & Huntington Tattoo Co.; restaurants including the new amped up gastropub Culinary Dropout, The Ainsworth, traditional steakhouse with an edge 35 Steaks + Martinis, Mexican cantina Pink Taco, ‘round the clock diner Mr. Lucky’s Café, Fu Asian restaurant and a Fitness Center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.


About The Joint
The Joint is a 4,000-person capacity venue that serves as a sophisticated, intimate and unparalleled destination.  The Joint features seven Luxury Suites, a VIP Studio Level, state-of-the-art sound system, superior video system and a production package tailor-made for artist comfort.  It has received numerous accolades including “Best Concert Venue” in Las Vegas Review-Journal’s “Best of Las Vegas” awards in 2010 and 2011, “No. 1 Hottest Club in America” award by Billboard Magazine in 2011, “Best New Major Concert Venue” at the 2010 Pollstar Awards, and “Best Live Music Venue” in AOL City’s Best 2010 awards.  The Joint delivers unforgettable live music experiences with performances by both legendary and ground-breaking artists including Paul McCartney, The Killers, Bon Jovi, Kenny Chesney, Arcade Fire, Avenged Sevenfold, Guns N’ Roses, Rise Against, Paramore, Muse, Drake and No Doubt. The venue hosted successful runs of Vegas’s first rock n’ roll residency, Supernatural Santana: A Trip Through the Hits, and Vegas’s first hard rock residency, MötleyCrüe in Sin City. In 2011, the venue welcomed Tiësto In Concert, a groundbreaking live show created exclusively for The Joint featuring the world’s No. 1 electronic DJ and producer Tiësto.

For additional information, call 702.693.5583 or 702.693.5000.

Abut AEG Live

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance.  AEG Live is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues.  The current and recent concert tour roster includes artists such as Taylor Swift, The Black Eyed Peas, Bon Jovi, Usher, Carrie Underwood, Daughtry, Justin Bieber, Leonard Cohen, Wisin & Yandel, Kenny Chesney, P!nk, Enrique Iglesias and Paul McCartney.  The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain opening in December and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG’s exhibition portfolio boasts the most successful exhibition of all time, Tutankhamun and the Golden Age of the Pharaohs, which has attracted more than 8 million visitors since 2005. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com

Celebrity Chefs Inspire Food & Wine Event: “Start Spreadin’ the News” to Benefit Hurricane Sandy Victims


Southern Wine & Spirits of Nevada to Host Famed Las Vegas Strip
Event at New York-New York Brooklyn Bridge

Celebrity chefs with roots in both New York City and Las Vegas have inspired a unique food and wine extravaganza to benefit victims devastated by superstorm Hurricane Sandy.

“When it comes to the hospitality industry, Las Vegas and New York City are really sister cities,” said Michael Severino of Southern Wine & Spirits of Nevada. “This is just a small way all of us in Las Vegas can help those that have been affected by these monster storms”.

The event will take place on the New York-New York Hotel & Casino Brooklyn Bridge on Sunday, December 9, 2012 from 11 a.m. to 3 p.m.

A partial list of the chefs/restaurants invited to participate in “Start Spreadin’ the News” includes: Mario Batali, Tom Colicchio, Scott Conant, Todd English, Bobby Flay, Charlie Palmer, Nobu, Gordon Ramsay, Thomas Keller, Palm Restaurant, Smith & Wollensky, Rao’s, Stage Deli, Nathan’s, Carnegie Deli, Old Homestead and many others. Great wine, craft beers and specialty cocktails will be provided by Southern Wine & Spirits of Nevada. 100% of the proceeds will go to the American Red Cross Disaster Relief Fund.

Tickets are on sale now for $100 and can be purchased by calling the New York-New York box office at 866-606-7111.

All attendees will receive a commemorative chip reading, “When the ‘chips’ were down, Las Vegas stepped up to help those who were dealt a bad hand by Hurricane Sandy, 12-9-12.”

For More Information: Tania Sanchez, Southern Wine & Spirits of Nevada, 702-253-3215.

Jabbawockeez Join Hard Rock International to Support IMAGINE THERE’S NO HUNGER Charity Campaign


Hard Rock Cafes in Las Vegas, NV are teaming up with Vegas entertainers to kick off the official season of giving. Las Vegas entertainers are participating by wearing a charity bracelet for one night in November, in support of the Hard Rock International’s 2012 global IMAGINE THERE’S NO HUNGER campaign to combat childhood hunger and poverty around the world.

To help bring awareness to the campaign, world-famous dance crew, Jabbawockeez, who will be opening a brand new show at Luxor in spring 2013, joined in by wearing the signature limited-edition bracelet which features the powerful message “IMAGINE THERE’S NO HUNGER”.  Donate at your local cafe or online and receive the Imagine Bracelet. Fans are also encouraged to join in the celebrations around the globe by tweeting, posting or even texting the word IMAGINE to 50555 to donate directly to WhyHunger.org and help feed a hungry child.  A portion of the monies raised will be donated to communities on the East Coast affected by Hurricane Sandy.

This initiative is part of Hard Rock International’s 2012 global IMAGINE THERE’S NO HUNGER campaign, which is supported by John Lennon’s wife, artist and musician Yoko Ono Lennon, to combat childhood hunger and poverty around the world.  Dedicated to the brand’s “All is One” core value, proceeds from Hard Rock’s campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, and its grassroots partners around the globe in hopes of finding long-term solutions through sustainable agriculture.

For more information on WhyHunger, visit www.WhyHunger.org

About Jabbawockeez:
Jabbawockeez has developed a one-of-a-kind style that has been incredibly influential in the dance community, effectively changing the way people view dance around the globe. Dressed in expressionless white masks and gloves, they guide the audience’s attention away from individual identities and toward a unified group to create a canvas for the audience to visualize the music by painting artistic imagery through their intricate moves. After being crowned the original champions of MTV’s “Randy Jackson Presents America’s Best Dance Crew,” the group’s unmatched talent and captivating style quickly became a fan favorite throughout the world. They have appeared on numerous television shows including “Dancing With The Stars,” “So You Think You Can Dance,” “The Ellen DeGeneres Show,” “Regis & Kelly,” “The TODAY Show,” “E! News” and “America’s Next Top Model.” For more information, please visit www.jbwkz.com or connect on Twitter @Jabbawockeez and on Facebook.

About WhyHunger:
WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin & current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 1 billion people worldwide. WhyHunger’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government nutrition programs & community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building & access to over 8,000 anti-hunger & poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information, visit www.whyhunger.org.

About Hard Rock International:
With a total of 169 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com

Jabbawockeez wearing the limited-edition “IMAGINE THERE’S NO HUNGER” bracelet.

TAO Group Lends a Hand for Hurricane Sandy Relief

New York City and Las Vegas Restaurants & Nightclubs
Join Together to Raise Money to Help Those Affected by East Coast Hurricane

In an effort to help those affected by the devastation of Hurricane Sandy on the East Coast, TAO CARES, the charitable arm of TAO Group, will hold joint fundraising initiatives in its New York City and Las Vegas venues beginning Friday, November 2 through Monday, November 5. Proceeds raised throughout the weekend will be donated to the American Red Cross Hurricane Sandy Relief. TAO Asian Bistro in New York City, TAO Asian Bistro & Nightclub at the Venetian in Las Vegas, LAVO Italian Restaurant & Nightclub in New York City and at the Palazzo in Las Vegas, and Marquee Nightclub & Dayclub at The Cosmopolitan of Las Vegas will join together to donate a portion of restaurant and nightclub sales to the American Red Cross .

Both TAO Asian Bistro and LAVO Italian Restaurant in New York City will donate a percentage of food and beverage sales from the weekend while TAO Asian Bistro and LAVO Italian Restaurant in Las Vegas will offer a special menu to contribute to recovery and relief efforts. Special menu items at TAO in Las Vegas include Red Curry Chicken ($30) with snow peas, eggplant and jasmine rice and the Kobe Beef Spring Roll ($15) with spicy peanut chili sauce. LAVO Vegas’ menu features Porcini Mushroom Risotto with Parmesan Frico ($28) and Fresh Burrata over an Arugula Salad ($18) with a lemon vinaigrette and pancetta crisp.

Club-goers will also have the opportunity to help raise funds as LAVO Nightclub in New York City and TAO, LAVO and Marquee Nightclubs in Las Vegas will donate a portion of the cover charge for every paid guest that walks through the door. LAVO New York delivered food to 300 people at the West 59th Street Food Shelter on Thursday. TAO Group will also team up with the NYC Hospitality Alliance in an effort to reach out to small restaurants, bars and clubs that have been affected by the hurricane disaster.

To learn more about the American Red Cross Hurricane Sandy Relief, please visit www.redcross.org.

TAO Cares is a community outreach initiative that supports important social issues such as youth education, hunger, the environment, and health and wellness. TAO Group, its owners and team members, supports programs, partners and initiatives that positively affect children and families in the backyards of our restaurants, hotels and nightclubs, as well as worldwide. Through our volunteer efforts, fundraising and charitable donations, as well as the creation of unique events, our goal is to drive awareness and impact change for these causes that are near and dear to us.