Redken’s New York Fashion Week Spring – Summer 2014 Reed Krakoff Recap

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Reed Krakoff

Spring – Summer 2014

 

guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guid

Redken Creative Consultant Guido expanded upon the basic low pony by adding congruent, deep side parts to each model’s hairline. Such clean lines, separated and smoothed with a fine-toothed comb, juxtapose the natural hair left to air dry below.

“It was important for the look to encompass visually interesting and modern elements; however, the overall direction needed to remain relatable.Yes, the look is simple, but what I really want you to take from this season is the wearability of the hair that is so prevalent in New York fashion.” –Guido, Redken Creative Consultant

Redken Products Used:

guts 10 root targeted volume spray foam

diamond oil shatterproof shine

 DiamondOilShatterproofShineFullFrame07  Reed Krakoff Guido

 

Create the Look:
    1. On damp hair, create a clean deep side part
    2. Spray Guts 10 root targeted volume spray foam along part to create a smooth finish
    3. Pull the hair into a low ponytail and fasten with an elastic
    4. Dampen ends with a spray bottle and add diamond oil shatterproof shine
    5. Allow ends to dry naturally

Reed Krakoff 1 Reed Krakoff group Reed Krakoff 2

Photos by Charles Skyes for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Jérôme New York Fashion Week Spring/Summer Hair by Jenny Balding Recap

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Stylist Jenny Balding styled the hair at 5:31 Jérôme SS14 debut collection during New York Fashion Week.
To create the look:
Collaborating with the designer to take the concept of mixing luxury with street, Jenny Blading created a slightly disheveled look with a 90’s feel.  “This is an excellent way to create perfectly disheveled texture…think Cindy Crawford in her supermodel heyday.” – Jenny Balding
 
  • Prep hair with Redken rootful 06 root lifting spray from roots to midlength and blow dry to create lots of volume.
  • Create movement and slight wave by using a 3/4″ curling iron. Take large sections to create slight wave texture.  Shake out.
  • Apply Redken powder grip 03 to the roots and this really applifies the hair.
  • Sweep over to one side in a loose manner and this will create a deep side part.
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Redken’s New York Fashion Week Spring – Summer 2014 Marc by Marc Jacobs Recap

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Marc by Marc Jacobs

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido

Redken Creative Consultant Guido took the models from day to night, creating an evening look that one might expect to see backstage at a rock concert. While the Redken styling products produced a heavier look and feel, Guido made sure to add some subtle movement back into the look by bending the hair over a curling iron.

“The look encompasses a grungy, cool girl style; however, she has a certain European sensibility to her. I felt the hair needed to be rock-and-roll chic, but in a nighttime way. Working with oil-based products and texturizers really helped to achieve that heavier, night time feel.” –Guido, Redken Creative Consultant

 

Redken Products Used:
satinwear 02 prepping blow-dry lotion

diamond oil shatterproof shine

powder refresh 01 aerosol hair powder/dry shampoo

 mj product pic 

 

Create the Look:
    1. Apply satinwear 02 prepping blow-dry lotion to damp hair
    2. Blow dry straight, section by section
    3. Apply diamond oil shatterproof shine from root to ends to eliminate frizz
    4. Using a large barrel iron, bend the hair around the iron to create movement in the mid-lengths
    5. Apply powder refresh 01 aerosol hair powder/dry shampoo from mid-lengths to ends to add texture and weight the hair down
     

Photos by Matt Lever for Redken.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s New York Fashion Week Spring – Summer 2014 Diesel Black Gold Recap

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Diesel Black Gold

Spring – Summer 2014

 

guido headshot

 

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido

Redken Creative Consultant Guido kept the hair soft and feminine this season with a simple, yet classic French braid at Diesel Black Gold. To soften the style, Guido loosened the hair around each model’s face, making the look feel more romantic. The dampness of the braid introduces a beach-like element to the overall style, making the look more casual and accessible for the everyday woman.

“I wanted the hair to be simple and quite feminine for Diesel Black Gold. I love a simple braid, in that the style is both elegant and wearable for most women. For me, a braided look will always be fashionable.”
Guido, Redken Creative Consultant

 

Redken Products Used:

outshine 01 anti-frizz polishing milk

Create the Look:
    1. Apply outshine 01 anti-frizz polishing milk to slightly damp hair
    2. Take very top section of hair and separate into three sections and begin French braiding, slightly twisting hair to give the braid a messy look
    3. Continue to braid downward, keeping the hair pulled tight
    4. Secure end of braid with an elastic and a piece of leather
    5. Mess up hairline a bit to soften the overall look.
   

Photos by Charles Sykes for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Introducing NEW Redken for Men High Up Spiking Cream Wax

reken for men

Redken For Men
High Up spiking cream wax

redken spiking cream waxreken

Men everywhere can now exhale a sigh of relief and so can their hair. That long-lasting, sky-high style they crave is now easier than ever to achieve without that crunchy finish! Introducing NEW Redken For Men high up spiking cream wax, which features suspending agents that provide a gel/wax hybrid consistency. Perfecting that supple, gravity-defying style is not the only reason to breathe easy:  Redken for Men high up features microcystalline structure that allows for hairstyles that last all day and all night. Don’t fall flat this season – keep that sky-high style 24/7. Redken For Men high up spiking cream wax… for styles that reach new heights!

 

Redken For Men high up spiking cream wax provides the ultimate solution for my male clients that want trendier longer cuts. They don’t want their hair to feel rock solid but they do want to create height that is malleable with a strong finish. Now my clients leave the chair with the confidence that their elevated style will last them throughout the day.” says Jenny Balding, Redken Styling & Grooming Expert.

 

 

 Product Usage:

 

Hair Type:

Usage:

On Short Hair:

Massage a small amount of high up at the root area with fingertips. Reload more high up onto fingers and move through the ends to create a separated spiked look.

On Medium Hair:

Take a small amount of high up and rub onto fingertips. Start in the center of the head and apply to the roots first for lasting separation. Knead into lengths for a “messy” look. Add more high up to your fingers as needed and repeat steps through top of head.

On Wavy Medium to Long Hair:

Massage high up into roots for volume. Blend get groomed finishing cream

 

LESS IS MORE! – It’s always better to start with less product and reapply as needed to prevent clumps

Launch:                                    August 2013

 Suggested Retail Price:        $14.50 (100ml jar)

 

Available:                                Visit Redken.com to find nearby salons

 

To locate a Redken salon please log on to redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers.  For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and instagram www.instagram.com/redken5thave

 

Redken’s NYFW SS 2014 Alexander Wang Recap

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Alexander Wang

Spring – Summer 2014

guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. By adding thickening lotions and texturizers to the hair, Guido created volume without altering the model’s natural texture with teasing or heat styling.

“Overall it’s a very sexy look this season. I wanted the hair to reflect the cool, low-key Alexander Wang type girl. I suppose there are equal parts grunge and glamour, in that the hair is voluminous, yet natural.” –Guido, Redken Creative Consultant

Redken Products Used:

powder refresh 01 aerosol hair powder/dry shampoo

quick tease 15 backcombing finishing spray

 

alexander wang   alexander wang product shot

Create the Look:

    1. Towel dry hair
    2. Create a messy center part with finger
    3. Apply thickening lotion 06 body builder from root to ends, concentrating product on the roots
    4. Start drying hair with a diffuser to keep the natural waves
    5. Once the hair is 75% dry, allow the hair to dry naturally
    6. Add powder refresh 01 aerosol hair powder/dry shampoo to mid length and ends to give more texture.
    7. Apply quick tease 15 backcombing finishing spray to mid length and ends to hold in the texture
alexander wang  alexander wang  alexander wang

Photos by Charles Sykes for Redken.

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Redken’s NEW How-to Hair Tutorials

GET #REDKENREADY WITH OUR NEW HOW-TO HAIR TUTORIALS

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Get new tips, tricks and styling techniques so you can always be #RedkenReady!

 

  • · How To Double Twist Updo
  • · How To Messy Braid
    >
  • · How To Simple Chignon
  • · How To Side Swept Hair
  • · How To Get Perfect Curls
  • · How To Easy Blowout
  • · How To Get the Perfect Blow Out
  • · How To Combat Frizz
  • · How To Braided Bun –

 

 

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and instagram www.instagram.com/redken5thave 

 

Redken Celebrity Colorist Tracey Cunningham’s Spring Summer 2012 Haircolor Trends Featuring NEW Redken Chromatics

Tracey Cunningham Colors the Red Carpet with Brunettes Blondes and, Of Course, Redheads
Discover the most requested celebrity haircolors for the Spring/Summer 2012 season

As the weather warms up this Summer, so will the most popular haircolors with golden brunettes, vibrant redheads and platinum blondes. Moving away from the cooler brunette and red tones of last season, Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color has the latest in Spring/Summer haircolor trends and professional haircolor products to achieve these trends and get the hottest looks for the season.

“The summertime is a great excuse for everyone to brighten up their look. My clients are always looking for a haircolor change with each season, even if it’s small,” explains Cunningham. “With Redken’s NEW Chromatics prismatic permanent haircolor, I have unlimited color possibilities and my clients love how healthy and conditioned their hair is!”

Brunette—Minka Kelly (Natural Level 3, Dark Brown)

Spring/Summer 2012 Trend #1: Brunettes
“My clients are still loving Redken’s Illumination technique – darker roots with lighter ends. Brunettes continue to lighten up into the warmer months whether they go a little lighter on the ends or for their overall color. So many of my clients bring in photos of Minka Kelly for their hair inspiration. She has such a pretty warm golden brown color that looks fantastic with her complexion. As the weather warms up, even brunettes like to brighten up their color for summer!” – Tracey Cunningham

Apply all over: 2 oz.  Chromatics 4Gm (4.35) 2 oz.  10 vol. Oil in Cream Developer Highlight with Blonde Icing Power Lift mixed with 30 vol. Blonde Icing Developer in a 1:1 ratio Glaze with SEQ Cream 09Wn Summer Wheat

 

 

 

Redhead—Bryce Dallas Howard (Natural Level 4, Medium Brown)

Spring/Summer 2012 Trend #2: Redheads
“Bryce Dallas Howard is definitely the most requested color for my redhead clients. She’s become such an “it girl” since her role in “The Help” and rightfully so! Her deep red color is definitely going to be a trend for Spring/Summer ’12. No messing around here – deep, strong and vibrant reds are here to stay!”– Tracey Cunningham

Apply all over: 1 oz. Chromatics 4Rr (4.66) 1 oz. Chromatics 6Rr (6.66) 2 oz. 20 vol. Oil in Cream Developer Glaze with SEQ Cream 06Rr  Polished Ruby

 

 




Blonde—Kate Bosworth (Natural Level 7, Medium Blonde)

Spring/Summer 2012 Trend #3: Blondes
“Blondes are not just for LA anymore! Whether I take clients to platinum blonde like Kate Bosworth or a darker blonde like Molly Sims, they’re destined to be on trend. The blonder the better but still keeping the look natural is key.” – Tracey Cunningham

Decolorize with Blonde Icing Ammonia-free mixed with 30 vol. Blonde Icing Developer in a 1:2 ratio.
Glaze with Shades EQ Cream 09Na Slate Blonde

 

 

 

 

 

To make these Spring/Summer haircolor trends accessible, Redken is launching the new Chromatics prismatic permanent haircolor that will result in 2X fortified hair[4]. This Zero Ammonia, Zero Odor formula provides 100% coverage, multi-dimensional, 4D color results and unlimited color possibilities.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com  , Like Redken on Facebook  or follow us on twitter @Redken5thAve