Celebrating its Sixth Anniversary, The Mob Museum Hosts Commemorative Events, February 14-16

CELEBRATING ITS SIXTH ANNIVERSARY, THE MOB MUSEUM HOSTS
COMMEMORATIVE EVENTS, FEBRUARY 14 – 16

 

To celebrate six years of educating the community as well as visitors from around the world, The Mob Museum, The National Museum of Organized Crime and Law Enforcement, announces a week of special events and debut of three new, permanent exhibit additions.

Wednesday, Feb. 14, 9 a.m. to 10 p.m. – Anniversary, Free Admission for Locals and New Permanent Exhibits Open to the Public
Nevada residents will receive free admission and non-Nevada residents will receive buy-one, get-one admission all day. In addition, the Museum opens a brand-new exhibition and two new experiential spaces that day:

Organized Crime Today Exhibition
Featuring artifacts, graphics and a large, interactive, 17-foot-wide Global Networks touchscreen wall, this exhibition space brings the story of organized crime into the present day, as well as modernizes the way the Museum tells that story. In addition to covering present-day rackets, Organized Crime Today explores active crime groups—such as outlaw motorcycle gangs, Yakuza, Mexican cartels, Eastern European mafias and MS-13—and the international array of law enforcement agencies that seek to eradicate them. Exhibits and corresponding digital content on the Museum’s website (www.themobmuseum.org) will be regularly updated to reflect the latest global organized crime developments.

Use of Force Training Experience
One of two new experiential spaces that explore law enforcement methods of identifying, apprehending, and prosecuting criminals, the Use of Force Training Experience places guests in the shoes of law enforcement officers. Guests will engage in an intensive training session using both digital and live role-playing scenarios that demonstrate the speed and complexity of use of force decisions. Related exhibits examine an array of factors that influence law enforcement responses to real or perceived threats, with a particular focus on the use of deadly force.

The Crime Lab Experience
The Crime Lab offers guests a hands-on, interactive exploration of five different forensic science topics. Guests explore the Crime Lab during the 25-minute facilitated experience, which is guided by a Museum educator and features original multimedia with insights from forensic science experts. While spending time at each station, guests will acquire a foundational understanding of scientific techniques used to conduct death investigation, DNA analysis, fingerprint analysis, crime scene investigation and firearms examination. 

Wednesday, Feb. 14, 8:15 a.m. – Facebook Live Podcast; 11 a.m. to 2 p.m. – Book Signing with Steve Schofield, Author of “Scof on Scof: A Colorful Arrangement of True Crime Stories”
From mobsters to squad cars to Made Men, Schofield’s book charts his rise from a teen-aged flower-shop runner to a local beat cop on the mean streets of Chicago—and, finally, to Hollywood.

Wednesday, Feb. 14, 2 p.m. to 5 p.m. – Book Signing with John Binder, Author of “Al Capone’s Beer Wars: A Complete History of Organized Crime in Chicago during Prohibition”
Guests are invited to a meet-and-greet with expert documentary consultant, organized crime expert and author John Binder during a signing of his well-researched and eye-opening book about Chicago during the Prohibition years.

Thursday, Feb. 15, 7 p.m. to 9 p.m. – Wiseguy Speaker Series featuring John Binder
Author John Binder discusses details about the influence of prohibition in Chicago and the life and death of Al Capone.

Friday, Feb. 16, 10 a.m. to 2 p.m. – Annual Blood Drive
Located behind the Museum, guests can take advantage of the Blood-Mobile and donate blood to United Blood Services. Click here to register in advance. 

WHERE:
The Mob Museum
300 Stewart Avenue
Las Vegas, NV 89101

ONLINE LINKS:
facebook.com/themobmuseum
twitter.com/themobmuseum
instagram.com/themobmuseum
snapchat.com/add/themobmuseum
themobmuseum.org

Westgate Las Vegas Resort & Casino Rolls Out “Vote to Win a Westgate Las Vegas Vacation” Facebook Contest

westgate

Westgate Las Vegas Resort & Casino Rolls Out
“Vote to Win a Westgate Las Vegas Vacation” Facebook Contest

Grand prize winner will receive a three-day, two-night stay in signature room, dinner for two at Benihana and more


Westgate Las Vegas Resort & Casino launched a social media contest asking Facebookers to vote for their favorite new experience at the property. Voting choices include the newly remodeled signature rooms, Purple Reign: THE Prince Tribute show, the topless review show Sexxy, and the International Bar.

New Experiences:
Located centrally within the resort, the 1,200 newly remodeled signature rooms at the Westgate Las Vegas Resort & Casino start at 400 square feet and feature glamorous Hollywood-inspired décor and spectacular views of the world-famous Strip or the Las Vegas Country Club. Each room features imported marble floors, new carpet, elegant crown molding as well as 60” LED Flat-Screen TVs with 3D-equipped technology. Other amenities include high-speed Internet access, Keurig Coffee Makers and new mini-refrigerators.

Purple Reign: THE Prince Tribute Show is an authentic, high-energy, must-see performance for Prince and live music fans alike. Star Jason Tenner has been depicting “The Artist” for nearly 20 years and has been recognized as “Best Tribute Act” and most recently was named “Best Impersonator” by the Las Vegas Review-Journal 2014 Best of Las Vegas Readers’ Poll. Purple Reign: THE Prince Tribute Show can be seen Thursday through Sunday at 8:15 p.m.

Sexxy, Westgate’s new topless review starring Jennifer Romas, takes audience members through a journey of sensual, sexual, fun and enticing vignettes that incorporate the top ten most popular erotic fantasies. The show boasts a shock element not seen in other topless review shows, as well as a few other surprises that keeps customers both entertained and captivated. Sexxy is performed Wednesday through Sunday at 10:30 p.m.

A tribute to the original name of the property, The International Bar is situated just off the main lobby on the casino floor. Parched patrons can quench their thirst with a go-to cocktail or beer, or try one of the bar’s signature concoctions. Guests can play a game of video poker while relaxing in the comfortable seating or watch the game on one of several large, flat-screen TVs.

Contest Prizes & Rules:
One randomly drawn winner will receive the grand prize of a three-day, two-night stay in a signature room at the Westgate Las Vegas Resort & Casino along with dinner for two at Benihana and VIP transportation to and from the airport. There will also be a bonus prize awarded based on the top voted new resort feature. Bonus prizes include four tickets to Purple Reign: THE Prince Tribute Show or Sexxy, $100 drink credit redeemable at the International Bar and more. To enter the contest visit https://www.westgatedestinations.com/nevada/las-vegas/westgate-las-vegas-hotel-casino/overview/new-vegas-sweepstakes/?utm_source=press-release&utm_medium=press-release&utm_campaign=WGNewVegas_Contest.
Click here for mobile version http://sweeps.westgatelasvegasresort.com/dp6e3e.

No purchase necessary to enter. Must be 21 years of age or older and a resident of the 50 United States and District of Columbia. Contest ends February 6, 2015. Drawing will be held before February 10, 2015. Winners will be notified via email and/or telephone the day of the drawing.

For more information or to book accommodations at the new Westgate Las Vegas Resort & Casino, call toll free at (800) 732-7117 or log on to www.westgatelasvegasresort.com.

ABOUT WESTGATE LAS VEGAS RESORT & CASINO
The Westgate Las Vegas Resort & Casino, a legendary world-class destination, offers a unique blend of amenities and excitement with all your favorite table games, hottest slots on the market, incredible restaurants, endless entertainment, more than 200,000 square feet of meeting space and the world’s largest race and sports SuperBook®. The Westgate Las Vegas provides a range of culinary adventures including exhibition-style Japanese cuisine at the world-famous Benihana, fine steaks at TJ’s Steakhouse, delicious homestyle cooking in the elegant atmosphere of Sid’s Cafe, Pan-Asian dining at 888 Noodle Bar, authentic Japanese sushi at Teru Sushi, a traditional buffet that features tastes from around the world and more.  The property boasts entertainment in the main theater, as well as a variety of on-going headliners and production shows in Shimmer Cabaret. Its proximity to the Las Vegas Convention Center and its designation as a Monorail station (connecting it to the Las Vegas Strip) makes it the ideal hotel for conventions and visitors alike.  For more information or to book accommodations, call toll free at (800) 732-7117 or log on to www.westgatelasvegasresort.com.

ARIA, MGM Grand and Bellagio Among Top 10 Most Popular U.S. Hotel Brands on Facebook

aria

ARIA, MGM Grand and Bellagio Among Top 10
Most Popular U.S. Hotel Brands on Facebook

ARIA(#4), MGM Grand (#8) and Bellagio (#9) are three of the most “liked” U.S. hotel brands within the “Hotel” category on Facebook. By creating relevant, engaging and timely information, these three Las Vegas resorts achieved high rankings within a list dominated by large hotel groups.

“Facebook has provided us a platform to share the ARIA story and personally connect with hundreds of thousands from around the world,” said Julie Hoffmann, director of Marketing for ARIA. “We attribute our success to understanding that we are here to listen, interact and build relationships with our fans. Life is about memories, and we seek to create rich and immersive experiences both at ARIA and virtually through our Facebook page. We could not be prouder to be the most ‘liked’ individual hotel and the most engaging page of the group.”

Of the top 10 “Hotel” category Facebook pages, ARIA has the largest number of “People Talking About This” (PTAT) score, making it the most engaging on the list with almost 30,000 engagements during the last week. Holiday Inn was the next highest PTAT score of the top 10 hotels, followed by Bellagio.

ARIA and Bellagio also stacked up well on the worldwide “Hotel” list based on “likes.” Both making it in the top 10, ARIA ranked #6 while Bellagio ranked #9.

All information based off of PageData, Facebook’s data tracking service.

# Name Total Likes Daily Growth Weekly Growth
1 Marriott Hotels & Resorts 531,409 +4,820 +13,195
2 Best Western 507,242 +293 +1,624
3 Hilton Hotels & Resorts 416,045 +1,140 +3,241
4 ARIA Resort & Casino 409,109 +230 +2,898
5 Holiday Inn 405,811 +585 +3,514
6 Courtyard by Marriott 378,066 +1,992 +13,496
7 Great Wolf Lodge 373,760 +268 +1,904
8 MGM Grand Las Vegas 372,894 +1,034 +12,061
9 Bellagio Las Vegas 269,640 +208 +1,491

M RESORT SPA CASINO FACEBOOK PROMOTION REWARDS NEW AND CURRENT IMAGINE REWARDS MEMBERS WITH 2,500 FREE POINTS IN DECEMBER

M RESORT SPA CASINO FACEBOOK PROMOTION REWARDS NEW AND CURRENT IMAGINE REWARDS MEMBERS WITH 2,500 FREE POINTS IN DECEMBER

The M Resort Spa Casino will reward Facebook fans with 2,500 free points to their iMagine Rewards account beginning December 3 and running until December 17, 2012. As one of the most rewarding clubs in town, members can use their points for cash back, dining, free play, gas, resort accommodations and more.

To enter, iMagine Rewards members may visit M Resort’s Facebook page, “like” the page and then fill out an entry form. After completing, a congratulatory screen will be displayed and points will be posted to the submitted iMagine Rewards account number within two business days. Members can receive the 2,500 points only one time to their card.

Those without an iMagine Rewards card can sign-up in person at the M Resort to become a member. Afterward, the new member will receive 2,500 points once they “like” M Resort on Facebook and fill out the entry form.

The M Resort’s iMagine Rewards Club offers members unparalleled value and endless point-redemption possibilities. iMagine Rewards members may use their points for dining, cash back, complimentary rooms and suites and free play. The iMagine Rewards Club offers players the freedom to choose the benefits that best suit their individual lifestyle.

The 2,500 Free Points promotion begins December 3, 2012  and is open to anyone with Facebook and iMagine Rewards accounts who is 21 years of age or older and a resident of the U.S., District of Columbia, Canada, Australia and Mexico.

For more information about the promotion visit http://www.themresort.com/enter-to-win/rules.html

ABOUT M RESORT SPA CASINO
M Resort Spa Casino is a Forbes Travel Guide Four Star and an AAA “Approved Lodging” Four Diamond designated property located on over 90 acres at 12300 Las Vegas Blvd. S. on the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort provides optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort offers 390 guest rooms and suites, over 92,000 square feet of gaming, seven restaurants and six destination bars, more than 92,000 square feet of meeting and conference space, a Forbes Travel Guide Four Star rated spa and fitness center and a 100,000 square foot events piazza. For more information, visit www.theMresort.com. Find us on Facebook – M Resort Spa Casino. Follow @MResort Twitter. Read our M Point of View Blog. M Resort is operated by Penn National Gaming, Inc.

 

 

The Cosmopolitan of Las Vegas unveils unique Cyber Monday plans

 

The Cosmopolitan of Las Vegas, the city’s newest luxury resort situated on the heart of the Strip, will unveil a unique way to spend Cyber Monday this year. Every two hours from 8 a.m. to 8 p.m. PST, The Cosmopolitan will update its Cyber Monday website (www.cosmopolitanlasvegas.com/cybermonday) with a new, exclusive offer. The website will go live on Wednesday, Nov. 21 teasing the deals until everything gets underway on Monday, Nov. 26. While The Cosmopolitan’s Facebook and Twitter accounts will also provide hints about the upcoming deals, none of the full offers will be made public prior to the respective two-hour time frames, leaving digital shoppers curious about what’s next. With an award-winning restaurant collection, world class spa services, distinctly modern rooms, boutique retailers and dynamic experiences throughout the resort, the combination of deal possibilities are limitless. Only one thing is for certain: no matter where in the world you log on from, this is one website you’ll want to refresh all day long.

TREVI WILL OFFER $9.99 PIZZAS THROUGH OCTOBER FOR NATIONAL PIZZA MONTH

TREVI WILL OFFER $9.99 PIZZAS THROUGH OCTOBER FOR NATIONAL PIZZA MONTH

TREVI inside The Forum Shops at Caesars will give pizza lovers a reason to celebrate with featured pizzas priced at $9.99 for National Pizza Month. Executive Chef Peter Scaturro will craft a new brick oven pizza for every day throughout the month of October at the popular Italian eatery.

Scaturro will delight guests with his creation of mouthwatering brick oven pizza selections such as barbecue chicken, carbonara and Philly cheesesteak. The pizza specials will be posted daily on TREVI’s Facebook and Twitter. Pizza lovers may also post pictures on the Facebook and Twitter pages to get entered to win a gift card to the restaurant.

TREVI is located at the heart of The Forum Shops at Caesars next to the ‘Fountain of the Gods.’ The laid-back restaurant and bar is open daily for lunch and dinner from 11 a.m. until 11 p.m. Sunday through Thursday and 11 a.m. until midnight on Friday and Saturday. More information and reservations are available on the company’s website at www.trevi-italian.com or by calling 702.735.4663. Follow TREVI is on Twitter @TREVILV and on Facebook at www.facebook.com/TREVILV.

ABOUT TREVI:
Located at one of the busiest indoor corridors on the Las Vegas Strip at The Forum Shops at Caesars, TREVI offers classic and contemporary Italian fare, a gelato bar featuring fresh gelato made daily and a dynamic atmosphere. Through a recent acquisition by Landry’s Inc., TREVI has introduced an entirely new menu by executive chef, Peter Scaturro, new cocktails and more to showcase the stunning restaurant.  TREVI is open daily for lunch and dinner, offering brick-oven pizzas, pastas and much more.

ABOUT LANDRY’S, INC.:
Landry’s is a national, diversified restaurant, hospitality and entertainment company principally engaged in the ownership and operation of high end and casual dining restaurants, primarily under the names of Landry’s Seafood House, Rainforest Cafe, McCormick & Schmick’s Seafood Restaurant, The Chart House, Bubba Gump Shrimp Co., Claim Jumper, Saltgrass Steak House and Oceanaire, as well as a fine dining signature group of restaurants: Morton’s Steakhouse, Vic & Anthony’s, Grotto, Willie G’s and others. The Company is also engaged in the ownership and operation of gaming, hospitality and entertainment businesses, including the Golden Nugget Hotel & Casinos in Las Vegas and Laughlin, Nevada, and Atlantic City, the Kemah Boardwalk, the San Luis Resort Complex, and the Downtown Aquariums in Denver and Houston. Landry’s and Mr. Fertitta’s affiliated companies will generate approximately $2.5 billion in revenues in 2012.

PLAYSTUDIOS Brings Las Vegas to Life on Facebook

PLAYSTUDIOS Brings Las Vegas to Life on Facebook

First Social Gaming Project, myVEGAS, Features MGM Resorts’ Collection of Iconic Properties and Real-World Rewards

 

PLAYSTUDIOS, a new game development company focusing on free-to-play games of chance, today unveiled their first project, myVEGAS. A Facebook destination for the latest breed of social entertainment, myVEGAS delivers a new level of authenticity and play value as gamers play gambling games, unlock and explore a virtual Las Vegas and earn real-world rewards. myVEGAS is now playable in live beta on Facebook.

“myVEGAS is at the intersection of gambling and social gaming. With the emergence of Facebook as a leading gaming platform, we saw an opportunity to offer deeper and more engaging game play that captures the true essence of Las Vegas,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. Pascal previously served as president and chief operating officer of Wynn Las Vegas and Encore, a luxury hotel and destination casino resort. PLAYSTUDIOS marks a return to his entrepreneurial roots, where Pascal founded and led two Silicon Valley-based startups: Silicon Gaming and WagerWorks.

Through a partnership with MGM Resorts International (NYSE: MGM), PLAYSTUDIOS has secured the exclusive social gaming and mobile rights for Las Vegas’ premier properties: ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.

Bill Hornbuckle, MGM Resorts International’s Chief Marketing Officer, said, “We have actively watched the explosion of the social gaming landscape and evaluated the options for extending our brands through these increasingly important channels. In partnership with PLAYSTUDIOS, we have created a platform that will engage and entertain existing MGM Resorts customers, attract new ones and allow us to strengthen our brands in a new and relevant fashion.”

myVEGAS provides access to a diverse array of chance-based games, combining established gambling formats with immersive and entertaining social game mechanics and storylines. The initial suite of experiences featured in myVEGAS includes slot and table games. The myVEGAS entertainment destination will continually evolve as new games and game categories are introduced.

myVEGAS players will earn Loyalty Points as they spend time playing the portfolio of games. These Points may be redeemed for real-world rewards. The myVEGAS Loyalty Program will feature offerings from all of the participating MGM Resorts International properties. Rewards will range from choosing the song for the Fountains of Bellagio or diving with the sharks at Mandalay Bay’s Shark Reef Aquarium to gourmet dinners, luxurious hotel stays, Cirque du Soleil show tickets and access to Las Vegas’ hottest pools and nightclubs. Hundreds of thousands of discrete prizes will be awarded to myVEGAS loyalists, amounting to millions of dollars in value.

The myVEGAS beta is now live at: http://apps.facebook.com/playmyvegas

For further information and game assets, please visit: http://www.myvegas.com/

About PLAYSTUDIOS
PLAYSTUDIOS is a developer of engaging casual games for the world’s largest social platforms. The company has been operating as incuBET while in stealth mode. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIO’s first free-to-play application, myVEGAS, combines the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards. In creating myVEGAS, PLAYSTUDIOS has partnered with MGM Resorts International and its portfolio of the most recognized resorts in the industry, including ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.

 

TAO’S 100,000TH FACEBOOK FAN CONTEST

TAO’S 100,000TH FACEBOOK FAN CONTEST
WIN A CHANCE TO HOST WORSHIP THURSDAY JUST LIKE A CELEBRITY

TAO Las Vegas is on the verge of reaching a major social media milestone as the famed party spot nears 100,000 Facebook fans, outpacing any other Las Vegas nightclub.  To celebrate, TAO is holding an online Facebook sweepstakes, and the grand prize includes an all-expense paid trip to Las Vegas to be the host of TAO’s biggest industry night of the week – Worship Thursday – just like a celebrity.

Fans of TAO can sign up for the sweepstakes at www.facebook.com/tao for a chance to host TAO’s Worship Thursday party.  The grand prize winner will be in the limelight, with a red carpet photo shoot, a digital billboard and advertisement announcing their event, along with dinner at TAO Asian Bistro and a VIP table with an exclusive bottle service experience complete with a DJ shout out in the nightclub for Worship Thursday.  In addition, the prize includes cost of travel (up to $1,500) and hotel stay for Thursday-Sunday.  The winner will be able to share this experience with members of their entourage, as the grand prize covers the winner and three friends.

Rules: Entrants may enter by visiting the TAO Facebook page and submitting their contact information.  The sweepstakes ends August 31, 2012 at 11:59 PST.   The winner will be notified by September 5, 2012, and must redeem the prize by December 31, 2012, with dates subject to prior approval by TAO.  Must be 21+ and live within the continental United States and Canada.

 

ABOUT TAO
Opening in September 2005, this design-driven dining and entertainment complex in The Venetian has proven to be a hot spot like its sister venue in New York City.  The multi-faceted and multi-story “Asian City” houses a restaurant, banquet facilities, lounge, nightclub and beach in 60,000 square-feet.

For those craving a high energy, DJ driven atmosphere, the 10,000 square-foot Tao Nightclub is the place to see and be seen, with three full-service bars, two main rooms playing a variety of hip hop, house and rock ‘n’ roll music, and state-of-the-art audio and lighting systems.  For guests seeking ultra-VIP treatment, the nightclub offers eight private skyboxes, each featuring European bottle service, a mini-bar and banquettes with secured purse drawers. A voyeuristic design throughout the nightclub allows people to see the entire venue from almost every point in the room, while sexy performance vignettes, including nearly nude bombshells taking rose petal baths, can be seen throughout the club. The nightclub also boasts a 40-foot outside terrace with awe-inspiring views of the famed Las Vegas Strip.

Silverton Casino Hotel engages the power of social media to support Opportunity Village

Silverton Casino Hotel uses the power of social media to support
Opportunity Village

A longtime supporter of Las Vegas’ Favorite Charity, the resort is thrilled to implement new ways to help out

Silverton Casino Hotel left the power of charity in the hands of the Las Vegas community to raise money for Opportunity Village. By clicking “like” on the resort’s Facebook page, Silverton Casino Hotel committed a donation of one dollar for every click and is proud to donate a check of $1,000 to “Las Vegas’ Favorite Charity.” Las Vegas resident and headliner Penn Jillette, who supported Opportunity Village on NBC’s “The Celebrity Apprentice,” also sent out a “tweet” calling attention to Silverton’s campaign which helped propel the message, a true testament to the power of social media.

Silverton Casino Hotel has long supported the charity and the phenomenal work they do for the Las Vegas valley. Opportunity Village has made custom buttons for employees to wear during their shifts to promote monthly offers for guests. The organization regularly collects documents from the executive offices for the document destruction service, and Silverton Casino Hotel is thrilled to begin selling Opportunity Village’s custom made scarves in the new gift and boutique shop, Guilt, which opens in July. The scarves, which are hand painted as part of the fine arts programs at Opportunity Village are one of a kind.

Craig Cavileer, President of Silverton Casino Hotel, said, “Silverton Casino Hotel is happy to show our support and look forward to exploring more new and creative ways to do so in the future.”

About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse, Mi Casa Grill Cantina, Starbucks and Johnny Rockets. In addition to the flagship 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 1,900 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted “Best Free Attraction” in the Best of Citysearchâ. Silverton is located at I-15 and Blue Diamond in Las Vegas. For more information, please call 702-263-7777 or visit www.silvertoncasino.com

The Forum Shops at Caesars Honors the Past By Embracing the Future

THE FORUM SHOPS AT CAESARS IN LAS VEGAS
CELEBRATES THE PAST BY EMBRACING THE FUTURE


World-Renown Shopping Center Launches Interactive Social Media Campaign
via Facebook, Rdio, Instagram and Pinterest


The Forum Shops at Caesars in Las Vegas is celebrating its 20th Anniversary, and just as it did in 1992, the distinctive retail shopping center is embracing innovation and setting new trends in the industry. Having always been the home to many firsts, including bringing couture, high-fashion, luxury and celebrity chefs to Las Vegas, The Forum Shops is now celebrating its milestone achievement with its fans and shoppers from across the globe via a unique campaign which takes advantage of the best of what social media has to offer today.  This includes creating pioneering programs on Facebook, Rdio, Instagram and Pinterest.


With over 25 million visitors a year walking through The Forum Shops over 700,000 square feet of retail paradise (which features over 145 specialty stores and 15 restaurants), the Roman streetscapes of The Forum Shops have been the home to countless memories and incredible shopping extravaganzas. To truly commemorate and reach the millions of enthusiasts which span the world, The Forum Shops have moved beyond the traditional Facebook and Twitter campaigns and forged new ground with social media’s fastest growing and most innovative companies. From utilizing the new Timeline format on Facebook to create a digital scavenger hunt and showcase historical pictures and fashion trends to creating 20 playlists on Rdio featuring the top 10 songs from each year to developing a board for each of its 20 years on Pinterest, The Forum Shops is engaging a worldwide audience like no other shopping center in the industry.


To learn more about the programs, please find below a short question/answer session with Maureen Crampton, marketing director for The Forum Shops at Caesars:


1. How do you think having all of these new social assets is helping the Forum Shops to celebrate their 20thAnniversary?


Having a number of social media platforms gives users a historical view in the rich history of one of the most iconic retail shopping centers in the world.  Unlike most shopping destinations, we have a worldwide audience so this really was the best way to reach out to everyone in real time without having to rely on other content providers to share our news and history.


2. Using Rdio is an interesting concept – how did you select the playlists?  Why did you choose to use Rdio over other services?


We compiled a list of the top 10 songs for each year in which The Forum Shops has been open. Using the Billboard charts we were able to create 20 playlists on Rdio. We decided to go with Rdio because it is free and user friendly; it does not require a Facebook or Twitter account to use. This way our fans on our other social media platforms, or just Rdio users who don’t have Facebook or Twitter, do not have to worry about being unable to enjoy our playlists.  We thought this was a really fun way of looking back at the last 20 years.  Everyone associates music with special moments and periods in time – when people listen to our playlists, we hope they remember not only their time with us, but other special memories in their lives.


3. Pinterest is a hot commodity right now – how are you using it to showcase the history of the Forum Shops? 


Pinterest is one of the fastest growing social media platforms on the web and we wanted to take advantage of the interest and excitement surrounding the service. We have created a board for each year in which The Forum Shops has been open, as well as eight additional boards filled with pins from other users, articles, videos and more. We have pictures ranging from the opening of The Forum Shops in 1992 to special events that have taken place over the years, as well as fashion trends from years past.  We are really excited about the launch of this program – we see it has having great value beyond just our anniversary celebration.


4. What is the digital scavenger hunt?  How does it work? What are the prizes?


The digital scavenger hunt is based around the Facebook Timeline. We will ask our fans questions via an installed application specifically for this contest and they will have to search The Forum Shops Facebook page to find the answers. The user will then input their answers and submit them for review. Each winner will receive a $100 gift card. There are 20 gift cards valued at $100 each.  This is a great way to really engage our fans and followers and entice them with a great reward.  We hope that everyone who enters has a fun time exploring – we believe this is a much more interesting way to do a giveaway than to just fill out a form and hope you get picked.


5. How were you able to use the new Facebook Timeline to create a better historical perspective of the 20 year history of the Forum Shops?


Facebook’s Timeline came at the perfect moment. We were looking into other social media platforms but the Timeline is so user friendly and presents a cleaner and user-friendly approach.  For us, it presented a great archival way of displaying the events and images of the past, as well as to showcase our major milestones along the way.


6.  Has The Forum Shops been an early embracer of social technology and offerings?  What else have you done recently?


The Forum Shops is most definitely an early embracer of social media. The main assets, Facebook and Twitter, were launched in 2009 before social media for businesses really took off. Since its creation, there have been many different contests and programs for our fans to enjoy. In 2011 we added our Pinterest and Instagram accounts. We also created a Vimeo and YouTube account to house our videos.


THE FORUM SHOPS VIDEO REEL
As part of the anniversary, many of The Forum Shops retail tenants (some dating back to the opening) took part in a special video to share some of their personal memories and stories, this included: Donny Borsack/first family of retail in Las Vegas; Tom Kaplan/Wolfgang Puck-Spago; Haresch Melwani/original Versace/Jeans Couture; Larry Close/The Palm and more.  In addition, Caesars Palace Regional President Gary Selesner spoke about how important the partnership with The Forum Shops is in making Caesars Palace the worldwide destination that it is.


ABOUT THE FORUM SHOPS AT CAESARS
The Forum Shops at Caesars opened 283,000 square feet in May 1992 to immediate success.  An August 1997 expansion to 500,000 square feet continued the momentum.  The third phase of The Forum Shops’ growth was a three-level expansion extending from the existing retail, dining and entertainment icon to the famed Las Vegas Strip adding 175,000 square feet, with completion October 2004.  A grand pedestrian plaza entrance on Las Vegas Boulevard further validates The Forum Shops as one of the finest luxury shopping streets in the world.  The Forum Shops is recognized for its unique combination of top retail, dining, entertainment, excellent location and exciting ambiance featuring 160 specialty shops and restaurants.  Additional information may be accessed at www.forumshops.com.
Find The Forum Shops on Facebook at www.facebook.com/ForumShops

LBS BURGER JOINT TO CELEBRATE ‘NATIONAL HAMBURGER MONTH’ WITH WEEKLY DINNER GIVEAWAY

LBS BURGER JOINT TO CELEBRATE ‘NATIONAL HAMBURGER MONTH’ WITH WEEKLY DINNER GIVEAWAY

LBS Burger Joint to Serve Up Dinner-for-Two Prize Every Week in May

 

The all-American meal just got a little more delicious. May is ‘National Hamburger Month’ and LBS Burger Joint at Red Rock Resort will honor their favorite dish with a dinner-for-two giveaway every Friday during the month of May.

Burger enthusiasts can enter for their chance to win a dinner-for-two by explaining why they love LBS Burger Joint on the eatery’s social media pages and posting photos of their mouthwatering dish. The most adoring answers will be chosen to win every Friday. Fans can post on Twitter at @LBSBurger or on Facebook, at www.facebook.com/LBSBurger.

LBS Burger is place where American simplicity meets a stylized gourmet taste that reinvents the classic burger – this isn’t your mama’s barbeque grill. LBS is located at Red Rock Resort & Casino and open daily, from 11:30 a.m. until 9:30 p.m. Follow us on Twitter @LBSBurger or become a fan at www.facebook.com/LBSBurgerJoint. For more information call us at (702)853.9393 or visit www.lbsburger.com .

About Red Rock Resort
Named by Condé Nast magazine as one of the world’s best new hotels in their 2007 Hot List issue, Red Rock Resort is one of Las Vegas’ premier off strip luxury resorts located 10 miles west of the Strip. The resort features more than 800 guest rooms and suites, a 25,000 square foot spa and adventure spa program, ten restaurants, a spectacular pool area, 8,800 seat outdoor concert amphitheatre, movie theatres, bowling at Red Rock Lanes and a full array of gaming. To learn more about Red Rock Resort, please call (702) 797-7777 or visit www.redrocklasvegas.com.

M Resort Facebook Promotion Rewards New and Current Imagine Rewards Members with 2,500 Free Points in April

M RESORT SPA CASINO FACEBOOK PROMOTION REWARDS NEW AND CURRENT IMAGINE REWARDS MEMBERS WITH 2,500 FREE POINTS IN APRIL

 

The M Resort Spa Casino will reward Facebook fans with 2,500 free points to their iMagine Rewards account beginning April 1 and ending April 30. As one of the most rewarding clubs in town, members can use their points for cash back, dining, free play, gas, resort accommodations and more.

To enter, iMagine Rewards members may visit M Resort’s Facebook page, “like” the page and then fill out an entry form. After completing, a congratulatory screen will be displayed and points will be posted to the submitted iMagine Rewards account number within seven business days. Members can receive the 2,500 points only one time to their card.

Those without an iMagine Rewards card can sign-up in person at the M Resort to become a member. Afterward, the new member will receive 2,500 points once they “like” M Resort on Facebook and fill out the entry form.

The M Resort’s iMagine Rewards Club offers members unparalleled value and endless point-redemption possibilities. iMagine Rewards members may use their points for dining, cash back, complimentary rooms and suites and free play. The iMagine Rewards Club offers players the freedom to choose the benefits that best suit their individual lifestyle.

The 2,500 Free Points promotion begins April 1 at 9 am PST and ends April 30 at 11:59 pm PST and is open to anyone with Facebook and iMagine Rewards accounts who is 21 years of age or older and a resident of the U.S., District of Columbia, Canada, Australia and Mexico.

For more information about the promotion visit http://www.themresort.com/enter-to-win/rules.html

 

ABOUT M RESORT SPA CASINO
M Resort Spa Casino is located on over 90 acres at 12300 Las Vegas Blvd. S. on the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort provides optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort offers 390 guest rooms and suites, over 92,000 square feet of gaming, seven restaurants and six destination bars, more than 92,000 square feet of meeting and conference space, a state-of-the-art spa and fitness center and a 100,000 square foot events piazza. For more information, visit www.theMresort.com. Find us on Facebook – M Resort Spa Casino. Follow @MResort Twitter. Read our M Point of View Blog. M Resort is operated by Penn National Gaming, Inc.

Silverton Casino Hotel touches lives with every Facebook “like”

Silverton Casino Hotel touches lives with every Facebook “like”

Property uses social media to give back to the community

Silverton Casino Hotel is joining hands with the Las Vegas community to take the steps needed to help the local non-profit organization, Opportunity Village. Starting April 1, for every person who “likes” the Silverton Facebook Page during the month of April, the property will donate $1 per “like” up to $2,500 to Opportunity Village, which is the non-profit organization that supports the intellectually challenged.

 

Silverton’s inspiration to do this came from Penn Jillette, Las Vegas headliner who recently raised $40,000 for Opportunity Village during his time on the show “Celebrity Apprentice.”  The Facebook page can be found under “Silverton Casino.”

 

“Our team was inspired by Penn’s donation to Opportunity Village,” said Alison Gramenos, creative director of Silverton Casino Hotel. “We have a strong passion for supporting local non-profits and other organizations in the community that strive to make a difference in Southern Nevada.”

 

It is never too late to start giving back to the community and it can be done with something as easy as one click of a computer mouse.

 

About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse and Mexican-inspired Mi Casa Grill Cantina. In addition to the 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 2,000 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted “Best Free Attraction” in the Best of Citysearchâ 2008 awards. Silverton Casino is located at I-15 and Blue Diamond. For more information, please call 702-263-7777 or visit www.silvertoncasino.com

Jack Terry of Key West, FL Named First-Ever Tommy Bahama Rumologist

 

 

TOMMY BAHAMA ANNOUNCES JACK TERRY FROM KEY WEST, FL.
AS THE WINNER OF THE FIRST-EVER
TOMMY BAHAMA RUMOLOGIST™ SEARCH
 
 
$50,000 Grand Prize, Rumologist Title and Adventure Guaranteed.
 Rumologist Blog set to Launch in November.
  
Final Voting From the Public Determined Winner! 
 
 
After more than three months of competition and thousands of votes cast via Facebook, Tommy Bahama is excited to announce that Jack Terry from Key West, FL is the first-ever Tommy Bahama Rumologist™.  What began as a nationwide search, soon narrowed down to a Top 20 then Top 10, and finally a group of five very worthy finalists from across the country vying for the coveted new title. The finalists in the competition all submitted an additional video making their final plea for the title, and then Tommy Bahamalet the voting public determine the eventual winner.  “This was an incredibly exciting experience for us, as well as very rewarding to see the voting public get involved and excited along the way,” explains Rob Goldberg, Senior Vice President of Marketing and Restaurants for Tommy Bahama. “We embarked on this journey with the hope that we would truly find an individual which embodied everything we wanted in our Rumologist, and with Jack Terry, we found him…and we thank all the contestants for their interest and enthusiasm.  Each of the finalists was amazing, so we knew we would come out a winner no matter who was chosen.”

 
Now that Jack Terry has become the Tommy Bahama Rumologist, he will begin to experience the unique lifestyle and adventure that can only come from the company with the motto: Make Life One Long Weekend. “We plan on having our Rumologist share his love, passion and knowledge about rum with not only our team, but the public at large,” adds Goldberg.  “We will get to work immediately creating new rum-inspired cocktails, culinary pairings and hosting events at our locations across the country with Jack as the host.”  First up on the Rumologist itinerary will be a trip to Las Vegas the end of October where the Rumologist will take part in a Tommy Bahama Las Vegas rum & cigar event. Additionally, with the holidays quickly approaching, the Rumologist will begin working with the Tommy Bahama culinary team to help create distinctive holiday cocktails and rum pairing menus to be featured at its 13 restaurant locations (New York City flagship restaurant set to open in fall 2012).  Also on tap will be the launch of the Tommy Bahama Rumologist Blog – a place where rum-lovers can follow Jack’s adventures and travels, as well as learn about rum, information on Tommy Bahama cocktails and news and information on upcoming events and rum happenings.
 
“Tommy Bahama says that life is one long weekend and that’s how I live my life,” says Jack Terry, the new Tommy Bahama Rumologist. “I’m just trying to promote that type of lifestyle and I’m lucky enough to live it.  This is something I’ve been training for my entire life.  Anyone can study rum, but it’s the joy of living the carefree lifestyle that makes me different; that’s my lifeline – it’s what I’ve been doing, and now I can create a whole new generation of rum drinkers.  It’s amazing to think I can influence others as the new Tommy Bahama Rumologist.”
 
Since launching the Rumologist search, over 13,000 new people are now following Tommy Bahama on Facebook.  “We are so excited to have so many new people following us on Facebook,” notes Goldberg.  “It is critical to keep growing our audience and engaging our guests with exciting news, events and lifestyle options.  This search for the Rumologist has shown us how important it is to engage our fans. We hope to use this experience as a spring-board for many exciting new distinctive and unique social media initiatives.”
 
Tommy Bahama Restaurant & Bars can be found at the following locations:  Laguna Beach, CA, Newport Beach, CA, Palm Desert, CA, Las Vegas, NV, Mauna Lani, HI, Wailea, HI, Myrtle Beach, SC, Sarasota, FL, Sandestin, FL, Orlando, FL, Naples, FL, The Woodlands, TX, and Scottsdale, AZ.
 
ABOUT TOMMY BAHAMA 

Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men’s and women’s sportswear, denim, swimwear, accessories and a complete home furnishings collection.  Tommy Bahama is available at the country’s finest retailers, including Nordstrom, as well as high profile resort locations around the world. There are 94 Tommy Bahama retail locations across the country, 13 of which include a Tommy Bahama restaurant & bar. Additional stores will be opening this year.
 
More information on Tommy Bahama can be found at:  tommybahama.com, facebook.com/tommybahama and on Twitter at: twitter.com/tommybahama
 
Please drink responsibly.
 
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.
Void where prohibited by law. For the complete Official Rules, visit: www.synmedia.net/rumologistrules/rules.html   Sponsor: Tommy Bahama Group, Inc., 428 Westlake Avenue N, Suite 388, Seattle, Washington 98109.
 
This Contest is not sponsored, endorsed or administered by FACEBOOK, nor is FACEBOOK associated with the Contest in any way.  Any questions, comments or complaints regarding the Contest must be directed to the Sponsor or Administrator, and not to FACEBOOK

The Cosmopolitan of Las Vegas Wins “Best Use of Twitter” and “Best In Show” in the 2011 Sherpie Awards

The Cosmopolitan of Las Vegas Wins
“Best Use of Twitter” and “Best in Show”
in the 2011 Sherpie Awards
Awards highlight the best social media marketing in the casino industry

 

 The Cosmopolitan of Las Vegas has won “Best Use of Twitter” and “Best in Show” in the 2011 Sherpie Awards.

The Cosmopolitan of Las Vegas was selected as the winner in the “Best Use of Twitter” category for using Twitter to foster two-way conversations as well as a vehicle for customer service.  The property’s Twitter handle (@Cosmopolitan_LV) was praised for taking the time to respond to patrons and making followers feel appreciated and exclusive by offering “stories worth sharing” rather than a stream of self-promoting messages.  The Cosmopolitan of Las Vegas earned more than 9,000 followers in the six months prior to opening and more than 28,000 followers to date.

The Cosmopolitan of Las Vegas was also selected as “Best in Show” for its overall social media efforts.  The property was celebrated for integrating a strategic plan utilizing Twitter, Facebook, Foursquare, YouTube and Flickr to establish a unique, personable brand, build a positive relationship with the online community, and give the audience “stories worth sharing,” ultimately driving visits, hotel stays and advocacy.  The Cosmopolitan of Las Vegas’ Facebook page gained close to 20,000 “Likes” by January 2011, Foursquare page has received more than 35,000 check-ins, and YouTube channel saw more than 250,000 views during the launch period.

The 2011 Sherpie Awards represent a partnership between Global Gaming Business Magazine and Social Sherpa, a company specializing in social media for the travel, tourism, destination and casino marketing industries.  Together, the 2011 awards team narrowed down the best of the best from more than a hundred casinos across the country.

 
 
For more information visit: www.cosmopolitanlasvegas.com
Follow us on Twitter at: www.twitter.com/cosmopolitan_lv
Find us on Facebook at: www.facebook.com/thecosmopolitan

 About The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas is a unique luxury resort offering a decidedly different perspective, situated in the heart of The Strip.  The resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized, residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan’s luxurious resort amenities include a

100,000-square-foot casino; Sahra Spa & Hammam; three unique pool experiences at The Pool District; Marquee Nightclub & Dayclub at The Cosmopolitan, a multi-level integrated nightclub; and 150,000 square feet of state-of-the-art convention and meeting space. An eclectic lineup of new-to-market retailers include AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, Droog, Molly Brown’s Swimwear, Retrospecs & Co, Skins 6|2 Cosmetics and STITCHED. Signature restaurants include Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.

Tommy Bahama Announces Top 5 Finalists!

 

TOMMY BAHAMA ANNOUNCES THE 5 FINALISTS
IN THE TOMMY BAHAMA RUMOLOGIST™ SEARCH
 $50,000 GRAND PRIZE
 
Final Voting to Begin on October 3, 2011 – Decision Now Rests With the Public!  Applicants
Now Have a 1 in 5 Chance of Capturing the Title and Prize

SEATTLE (Oct.. 2011) – From a nationwide search to a Top 20 then Top 10 – now the Final 5 Tommy Bahama Rumologist™ hopefuls have been announced and their journey continues with final public voting to begin on October 3rd.  After reviewing the Top 10 applicants’ new videos and essays, the judging panel had a difficult choice based on the amazing array of talent, personality and creativity to choose from.  However, a decision has been made, and the Top 5 who hail from Osprey, FL to Orange, CA to Seattle, WA to Key West, FL to Los Angeles, CA., will now vie for the $50,000 and the title of Tommy Bahama Rumologist™. 
 
The Finalists will be posted on the Tab within the Tommy Bahama Facebook Page ( facebook.com/tommybahama) for public voting beginning on 10/3/11 through 10/10/11 (“Final Round Voting Period”). There will be a limit of one vote per person per day. The Finalist who receives the highest number of votes in the Final Round will be determined as the Grand Prize Winner. 
 
The Top 5 Tommy Bahama Rumologist Contestants are as follows (in no particular order).
    
         Carlton Grooms           Osprey, FL
         Matthew Robold
Orange, CA
         Kathy Casey   
Seattle, WA
         Jack Terry  
Key West, FL
         Phil Thompson
Los Angeles, CA

Since launching the Rumologist search, over 12,000 new people are now following Tommy Bahama on Facebook.  “The search has been a great way for Tommy Bahama to connect to our fans and friends and we have been amazed at the response,” notes Rob Goldberg, Senior Vice President of Marketing and Restaurants for Tommy Bahama.  “We believe that any one of these five remaining applicants would make a terrific Tommy Bahama Rumologist winner, and we are excited to see who the public chooses. Once selected, the Rumologist winner will not only receive $50,000, they will become an important part of our team.  We look forward to continuing our quest of being the foremost experts on rum, as well as the purveyors of amazing rum cocktails.”

 
 
Tommy Bahama Restaurant & Bars can be found at the following locations:  Laguna Beach, CA, Newport Beach, CA, Palm Desert, CA, Las Vegas, NV, Mauna Lani, HI, Wailea, HI, Myrtle Beach, SC, Sarasota, FL, Sandestin, FL, Orlando, FL, Naples, FL, The Woodlands, TX, and Scottsdale, AZ.
 
ABOUT TOMMY BAHAMA 

Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men’s and women’s sportswear, denim, swimwear, accessories and a complete home furnishings collection.  Tommy Bahama is available at the country’s finest retailers, including Nordstrom, as well as high profile resort locations around the world. There are 94 Tommy Bahama retail locations across the country, 13 of which include a Tommy Bahama restaurant & bar. Additional stores will be opening this year.
 
More information on Tommy Bahama can be found at:  tommybahama.com, facebook.com/tommybahama and on Twitter at: twitter.com/tommybahama
 
Please drink responsibly.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Void where prohibited by law. For the complete Official Rules, visit: www.synmedia.net/rumologistrules/rules.html   Sponsor: Tommy Bahama Group, Inc., 428 Westlake Avenue N, Suite 388, Seattle, Washington 98109.
 
This Contest is not sponsored, endorsed or administered by FACEBOOK, nor is FACEBOOK associated with the Contest in any way.  Any questions, comments or complaints regarding the Contest must be directed to the Sponsor or Administrator, and not to FACEBOOK.