VICTOR DRAI RECEIVES KEY TO THE LAS VEGAS STRIP IN HONOR OF 20TH ANNIVERSARY OF DRAI’S
Last night (June 25, 2017), in honor of the 20th anniversary of the legendary Drai’s After Hours, friends, family and invited guests gathered at Drai’s Beachclub-Nightclub atop The Cromwell to congratulate celebrated nightlife entrepreneur Victor Drai as he received the Key to the Las Vegas Strip and was presented with a county proclamation declaring June 25 “Drai’s Day” in Las Vegas. Commissioner Chris Giunchigliani took the stage to remark on Drai’s contributions to the ever-evolving nightlife industry and live entertainment scene in Las Vegas, the success and sustainability Drai’s After Hours has seen on The Strip – making it the longest-running nightlife brand in Las Vegas– and more. In addition to the Commissioner, other presenters included Drai’s After Hours general manager Marc Snanoudj, Drai’s Las Vegas managing partner Brian Affronti and president of Drai’s Management Group, Michael Gruber. Following the presentation, Drai himself took the stage to thank his wife Yolanda, son Dustin, and several friends and nightlife industry leaders in attendance for joining him in celebration of the milestone occasion. Throughout the party, guests sipped on champagne and enjoyed light bites while watching a special video montage highlighting the launch of the late-night venue in Las Vegas 20 years ago, sharing memories and laughs from late nights spent at After Hours.
Following the reception, festivities continued late into the night at After Hours as Drai was presented with a key-shaped cake, accented with books inscribed with “Weekend at Bernie’s,” and special LED signs delivered by his son Dustin and a bevy of beautiful After Hours cocktail waitresses. Renowned DJs Kygo and Alesso were spotted attending the late-night party along with hundreds of guests who danced the night away to sounds provided by DJ Direct, DJ Shift, DJ Sev-One and others.
For more information on Drai’s After Hours, visit DraisLV.com.
About Drai’s Beachclub • Nightclub • After Hours
Strategically located at the corner of Las Vegas Blvd. and Flamingo Blvd. on the rooftop of Caesars Entertainment’s new 188-room boutique hotel The Cromwell, Drai’s Beachclub • Nightclub takes entertainment and nightlife to new heights. The Strip’s only rooftop Beachclub includes multiple pools shaded by 10 towering palm trees, a variety of cabanas and bungalows, two full-service bars and a gourmet kitchen. Drai’s Nightclub is a dazzling, multi-level club with an expansive dance floor, massive LED lighting systems, and modern technology featuring more than 7,000 square feet of the most state of the art high definition LEDs in production, including a towering 80-sided LED disco ball – the only one of its kind, and the opportunity to detonate custom rooftop firework shows. Additionally, the legendary Drai’s After Hours is back in its original location for its 20th year. For more information, visit Draislv.com and follow Drai’s on Facebook, Twitter and Instagram – @draislv.
LAVERNE COX AND IGGY AZALEA TAKE OVER THE LAS VEGAS STRIP
First Transgender Emmy-Nominated Actress Laverne Cox Opens First Gay Club in a Casino – Liaison Nightclub at Bally’s Las Vegas – Before Partying at Drai’s Nightclub at The Cromwell for Iggy Azalea’s Surprise Performance
Last night (Saturday, Sept. 20), Drai’s nightlife group commanded all attention on Las Vegas Boulevard with two at-capacity events featuring history-making actress Laverne Cox and rap chanteuse Iggy Azalea.
Liaison Nightclub, the first gay nightclub in a casino, celebrated its official Grand Opening with Cox as the host. After walking the red carpet in a stunning kelly green Stephen Mikhail dress accentuated with lavish silver accessories and an Edie Parker clutch, the “Orange Is The New Black” actress joined nightlife impresario and club owner Victor Drai for a special ribbon cutting ceremony. Once guests were ushered into the 7,000 square foot nightclub, Cox took time to dance, take photos with fans and relish in the evening at her VIP table on stage next to the DJ booth. From open to close, the night at Liaison included uninterrupted partying.
As the evening progressed, Drai’s Nightclub – located just across the street from Liaison and perched on the rooftop of The Cromwell – was revving up for a surprise performance from Iggy Azalea. Donning a black two-piece ensemble with sexy cutouts, metallic silver heels and her signature slicked back ponytail, Azalea walked onto the DJ booth stage for a two song set including her chart-topping hits “Bounce” and “Fancy.” The rapper strutted around the stage, keeping up with her dance crew and the vivacious audience despite having performed twice at the iHeart Radio Festival earlier that day.
After Azalea’s performance, Cox joined in on the action at Drai’s following her Liaison Nightclub revelry. Cox and Azalea immediately hit it off and started chatting in the VIP booth, dancing and enjoying drinks together. After posing for some photos, the two powerhouse stars partied through the night at Drai’s with a sea of Las Vegas’ most dedicated nightlife fans.
Liaison Nightclub, the game-changing LGBT nightlife venue created by Victor Drai and set on the Las Vegas Strip at Bally’s, is a 7,000 square foot nightclub featuring sexy dark finishes of gold and black. The opulent design showcases an abundance of mirrors and Venetian-style chandeliers and is intimate, yet large enough to provide the social experience that is a signature of Drai’s venues, Liaison offers two club rooms, two DJ’s, multiple bars, stage and plenty of space for surprise performances. Open Thursday-Sunday from 10 p.m. to 4 a.m., reservations can be made by calling the nightclub’s official reservations line at (702) 737-5225, or by email at firstname.lastname@example.org. For more information, visit www.LiaisonLasVegas.com, or visit the official Facebook page at www.facebook.com/LiaisonLV. You can also follow Liaison on Twitter at @LiaisonLV.
DRAI’S ENTERTAINMENT, TURN FIRST ARTISTS & CAPITOL RECORDS ANNOUNCE THE FIRST RECORDING LABEL BASED ON THE LAS VEGAS STRIP
360 Degree Service for After Hours EDM Artists:
Recording Contract, Venue Residency and Artist Development
After Hours, the new record label from Drai’s Entertainment, Turn First Artists and Capitol Records will be the first recording label of-its-kind to be based on the iconic Las Vegas Strip, while drawing upon the three highly successful business models of its partners: Turn First’s hands-on management; A&R and elevation expertise; Capitol’s A&R, product marketing and industry skills and Drai’s world renowned venue prestige.
“With all of our clubs and venues open literally at the center of the Las Vegas Strip – Drai’s Beach Club • Nightclub, After Hours and Liaison – we are immersed in EDM culture,” states Victor Drai. “We have created the most spectacular venues to feature artists nightly in front of thousands of guests from around the globe. Having a record label is the next logical step for Drai’s Enterprises. We are looking forward to discovering and showcasing the next generation of music.” The brand founders boast industry success stories as far back as the 1970s. Victor Drai is one of Las Vegas’ most enterprising individuals whose venues and ventures have consistently won critical acclaim along with their commercial success. Sarah Stennett, CEO of Turn First Artists, has the acute ability to identify talent at the earliest stages having developed the careers of Ellie Goulding, Iggy Azalea, Rita Ora, Jessie J and many more. Capitol Chairman & CEO Steve Barnett has revolutionized the repertoires, reputation and revenue of every label he has worked with, whilst Duncan King has an unrivalled record as a label manager having developed Deadmau5’s Mau5trap imprint before going on to work for AEI Media, the brand and content curator powerhouse behind UKF amongst others. “We all share a unique vision to launch the first dance label on the strip in Vegas,” explains Sarah Stennett. “We have a unique platform to break and develop talented DJ producers. The artists who work with us will be developed with a unique opportunity to DJ as a resident at one of the most exciting clubs in the world. These artists will be able to release through a label that has the clout of a major and the bespoke services of a fast moving independent dance label. The core team is hugely ambitious and experienced and the infrastructure we have set up around the label will yield very significant early successes.”
With offices in Las Vegas, London, New York and Los Angeles, After Hours will enjoy a global viewpoint of the EDM sphere. The label offers the scale of a major but with the flexibility to react to fast-paced market requirements. Complete with full management team and a live network of award-winning venues across the US, After Hours will amplify the artists’ music and brand beyond conventional streams, strategically building DJs’ live careers on a global platform.
“All of us at Capitol are very excited about After Hours and our partnerships with Turn First Artists and Drai’s Entertainment,” Barnett elaborates. “With Drai’s providing our joint venture with an extraordinary, one-of-a-kind nightclub venue in Las Vegas, we have an exciting platform from which to accelerate the careers of artists in the EDM realm and share their talents with audiences around the world.”
Pictured: The-Dream and Tricky Stewart
(Photo Credit: Scott Harrison)
DRAI’S BEACH CLUB • NIGHTCLUB LAS VEGAS PAIRS WITH MULTI GRAMMY-AWARD-WINNING DUO THE-DREAM AND TRICKY STEWART AT CONTRA PARIS SUNDAYS
Multi Grammy-winning duo The-Dream and Tricky Stewart were on hand to debut their multi-sensory, urban music experience Contra Paris Sundays on June 8 at Drai’s Beach Club • Nightclub on the rooftop of The Cromwell – the first stand-alone boutique hotel on the famed Las Vegas Strip.
Pictured: Tricky Stewart, Stevie Wonder, Guest, and Victor Drai
(Photo Credit: Scott Harrison )
Joining the global hit makers for the inaugural event was legendary musician, singer-songwriter, record producer, and multi-instrumentalist Stevie Wonder. The music moguls were greeted by nightlife impresario Victor Drai at his dazzling new venue 11 stories above the Strip. Contra Paris Sundays will return to Drai’s Nightclub on Sunday, June 29 and will continue the last Sunday of each month.
DRAI’S BEACH CLUB • NIGHTCLUB TO DEBUT IN LAS VEGAS
MEMORIAL WEEKEND AT THE CROMWELL
Stunning new 65,000 square foot, day and night experience perched high atop the Strip’s first stand-alone boutique hotel and casino in the heart of Las Vegas
In a city where evolution is part of the revolution, nightlife impresario and hospitality visionary Victor Drai has built a reputation in Las Vegas by staying one-step ahead of the ordinary: creating new multi-sensory experiences that take entertainment, nightlife and dining to new heights. Having made a name for himself by reimagining Las Vegas nightlife, Drai is set to transform the day life and nightlife scene with his new rooftop pool venue. Set to open Memorial Day Weekend 2014, Drai’s Beach Club • Nightclub is perched 11 stories above Las Vegas Blvd. on the rooftop of the new 188 room and suite resort, The Cromwell (the first stand-alone boutique hotel on the Strip). With Drai’s Beach Club • Nightclub, Drai will create a striking new venue that is unique and groundbreaking; a celebration dedicated to design and sophistication that will return the social experience back to the Las Vegas club scene. At more than 65,000 square feet, Drai’s Beach Club • Nightclub will welcome guests all day and all night, featuring the Strip’s only rooftop pool and deck with an indoor/outdoor club, panoramic views of the entire Las Vegas Strip, the most exciting new DJs from around the globe and an unparalleled guest experience.
“I have been in the Las Vegas nightlife business for 15 years and I’m not only building the best nightclub in Las Vegas, I’m going to usher in a new era for nightlife and day life in Las Vegas,” explains Drai. “The mega-clubs have become nothing more than large music venues for million dollar DJs. We are creating a 360-degree experience. Wherever you turn you will be awed by the design, the technology, the music, the service and most importantly, the experience. We have designed the club to be visual, sensual, sexy and social.” While locations such as St. Tropez and Ibiza are known the world over for their unique beach club and nightclub combination atmospheres, Drai’s Beach Club • Nightclub will bring this one-of-a-kind concept to Las Vegas from one of the best vantage points in the city. Operating as two venues in one, Drai’s Beach Club • Nightclub will span two levels. The lower level will feature two large, elevated main pools, each offering central wet decks and perimeter seating. Ten VIP bungalows and luxury cabanas, each containing their own pools, will offer guests privacy while being in the midst of all the action. The mezzanine level will contain 15 VIP cabanas and a third, private pool with five private VIP bungalows overlooking Las Vegas Blvd. Each VIP bungalow will feature its own shower and restroom and more than 40 daybeds will offer prime seating alongside the pool deck. Adding to that list, Drai’s will be the only day club in town with unobstructed sun (and fun) from open until sunset.
Notable features of the new Drai’s Beach Club • Nightclub at The Cromwell include:
The Location – Situated 11 stories above the busiest intersection in the city, Drai’s will feature the only rooftop pool and club in Las Vegas.
The Design – the multi-level indoor/outdoor club has been designed to make all guests feel like a VIP again while providing stunning one-of-a-kind views under the sun and stars. The outdoor DJ booth will be a main focal point, situated beneath a dramatic archway, surrounded by billowing curtains. Each element from every vantage point throughout the space will showcase Drai’s unique attention to detail
The Staff – the most experienced, qualified and innovative people are the backbone of the Drai’s venues.
The Experience – Drai’s will present an unparalleled 24-hour party experience with exciting day and nightlife happenings 24/7.
The Philosophy – the nightclub and its patrons are priority. Drai’s emphasis will be on the guest. Drai’s will feature the most exciting names in the music business, from the most talented DJs from around the world to the best undiscovered DJs.
Drai, well known for creating nightclubs like XS and Tryst, pioneered the idea of creating a beautiful venue with an eye for every detail ensuring that the guest experience was paramount. Second only to the venue itself, are the people that help to create and run the nightclub and Drai has assembled the best team in Las Vegas. Working with Drai to create the signature Drai’s experience at the new clubs is partner, Michael Gruber and a team of experienced nightlife professionals led by Ryan M. Craig, Brian Affronti and Joe Lopez, all veterans of the Las Vegas nightlife and hospitality business.
“Victor has an ability to visualize and conceptualize ‘what could be’ in a space. He can see in advance what will work and what will not work,” explains Craig. “He has an amazing vision. He likes to create a space that allows the guest to enjoy the beauty of the venue from both the viewpoint of a general admission patron and that of our high-end table customers. The layout, décor, fabrics, seating, access points, bars, flow, visuals, sounds…it’s all an equation and he knows how to put them all together better than anyone in the world. I couldn’t be more excited to help him bring this concept to reality.”
“The Cromwell will bring a new energy to the heart of the Strip,” explains Karie Hall, vice president of hotel operations and general manager, The Cromwell. “Our guests will not only enjoy the experience of being in the Strip’s newest hotel, they will also be able to get the most out of the nightlife experience with access to the club just about any time of day or night. The intimate size of the hotel, paired with the luxurious amenities and marquee location, allow us to immerse the guest in an exciting 360-degree experience that has never before been done in Las Vegas.”
Drai’s Beach Club • Nightclub is set to open Memorial Weekend 2014. For more information, follow Drai’s at Facebook at www.facebook.com/draislv, Twitter at www.twitter.com/draislv and Instagram @draislv.
About The Cromwell:
Caesars Entertainment Corporation, the world’s largest casino-entertainment company, will open the Strip’s first, stand-alone boutique hotel, The Cromwell, this spring. Following a $185 million renovation of the former Bill’s Gamblin’ Hall & Saloon, the resort is situated on the bustling corner of Las Vegas Boulevard and Flamingo Road. The Cromwell will bring an exclusive, luxury lifestyle hotel experience to the Strip, focusing on hospitality, amenities and personalized service. An intimate collection of 188 rooms and suites, a 40,000 square-foot casino space, and the first-ever restaurant by celebrity chef and television personality Giada De Laurentiis will set the resort apart, while the rooftop pool experience will redefine Las Vegas nightlife culture. Drai’s Beach Club • Nightclub, designed and operated by nightlife impresario, Victor Drai , will span 65,000 square-foot with day and nightlife experiences boasting open-air, panoramic views from 11 stories above the iconic Las Vegas skyline.
RARE BY DRAI’S SET TO SERVE THE SEXIEST STEAKS IN L.A.
Victor Drai Brings Style, Vision and Sophistication to his new Steakhouse Creation
Located on Sunset Plaza, Rare by Drai’s will Open Dec. 2013
How do you take a classic staple of American dining, the steakhouse, and break down the traditional thinking to create something entirely new, sophisticated and sexy? That was the question that acclaimed restaurateur and nightlife impresario Victor Drai posed when he decided the time was right to reinvent what has long been the trademarks of the steakhouse genre –a typical setting with a masculine vibe, dark rooms and fancy waiters. The answer became Rare by Drai’s, a modern, stylish and welcoming steakhouse with just the right amount of excess to appeal to Drai’s Los Angeles-meets-Las Vegas sensibility (Drai has been a pioneer on the nightlife scene in Los Angeles and Las Vegas for the past 20 years). With the DJ setting the distinctive soundscape upon entry, a creative design aesthetic envisioned by Drai and an alluring bar and lounge, Rare by Drai’s marks the beginning of a new era for Victor Drai on the Los Angeles dining scene, and there is no better spot to launch than on L.A.’s famed Sunset Plaza. The restaurant is set to open in early December, 2013. Walking into Victor Drai’s newest restaurant will be like walking into a great dinner party – and that is by design. For the past two decades, Victor Drai has been known for knocking convention to the side and setting the trends; from his iconic La Cienega restaurant which opened nearly 20 years ago to his latest nightclub creations in Las Vegas, Drai has always had an extraordinary vision and aptitude to raise the bar with a unique experience. With Rare by Drai’s, he will continue the quest by creating a new type of steakhouse with a French-inspired menu serving the classics with a fresh, modern twist. From the staff uniforms (expect something unconventional) to the design of the booths to the color on the walls to the plates on the tables, Drai himself has overseen every detail…right down to the menu.
Like all great steakhouses, meats and seafood will take center stage, but in collaboration with Executive Chef Patrick Florendo, Drai has designed a menu that goes beyond the ordinary and even features his personal favorite: a Whole Roasted Loup de Mer, scented with lemon and thyme and roasted on a bed of fresh aromatic fennel. In addition to Drai’s signature dish, the menu features all prime-grade aged steaks, (butchered in house and ranging from 7 oz. to 36 oz.), fresh seafood options, as well as appetizers and salads which pay homage to the classics. Add up the fresh ingredients and distinctive dishes and Drai’s vision for Rare begins to take shape. “We are going to have the most delicious traditional steaks for the true meat aficionados, but we’re also going to have a selection of amazing signature items such as the Pan Roasted Wagyu Hanger Steak, the New Zealand Rack of Lamb, Steam Bouchet Mussels and a Roasted Whole Range Free Chicken that will be deconstructed and then re-constructed for a shared table experience,” explains Victor Drai. “I know this is a steakhouse, but our chicken is going to have our guests coming in weekly asking for more.”
In addition to the favorites, the menu at Rare will deliver appetizer options such as the Spicy Tuna Tartare with chili, crispy shallot, crunchy taro, and avocado, a Grilled Skuna Bay Salmon, a selection of farm-to-table salads, seasonal soups and more than a dozen hand-crafted side dishes. Desserts will not be an after-thought at Rare, as all of the desserts are made in-house along with ice creams and sorbets. Sure to be a favorite will be the “The Godiva Candy Bar,” featuring three layers consisting of a chewy caramel, a Godiva mousse and crunchy peanut butter.
The bar and lounge at Rare, led by acclaimed spirit manufacturer Chris Hewes, will feature a selection of classics, as well as Hewe’s own creative drinks and cocktails. Unlike most steakhouses, the bar and lounge at Rare is not merely a waiting space before dinner. With 33 seats, a DJ and access to the patio, the bar and lounge is designed to become the social gathering spot on Sunset Blvd.
Rare by Drai’s is set to open in early December. The expansive restaurant features 220 seats split between the restaurant’s main dining room, private dining room, bar and lounge and patio over-looking Sunset Blvd. Rare by Drai’s is a partnership with ESquared Hospitality: an international restaurant and hospitality group owned by Jimmy Haber and Keith Treyball.
Rare by Drai’s is located at: 8720 W. Sunset Blvd., West Hollywood, CA 90069. Rare by Drai’s Hours: Sunday – Thursday: 6:30 p.m. to 11:00 p.m. Friday – Saturday: 6:30 p.m. to 1:00 a.m. Follow Rare by Drai’s on Facebook at: www.facebook.com/rarebydrais and on Twitter at: www.twitter.com/rarebydrais