EVENT RECAP/Photos: Life is Beautiful Festival in Downtown Las Vegas: Day 1

Event Recap: Kick-Off of Life is Beautiful Festival in
Downtown Las Vegas – Day 1

 

On Friday, October 25, Life is Beautiful Festival hosted its official kick-off party, Grills & Guitars.  The party featured a culinary feast prepared by 16 celebrity chefs, including Bruce Bromberg, Aarón Sánchez, Scott Conant, Cat Cora, Rick Moonen, Kim Canteenwalla, Susan Feniger, Mary Sue Milliken, David Myers, Jet Tila, Clayton Arakawa with musical performances by Dawes and Todd Rundgren.

The first day of the festival, Saturday, October 26, 2013, attracted tens of thousands of people to Downtown Las Vegas to explore the 15-block music, food, art and learning event consisting of five music stages, a culinary village, an alchemy garden, an eclectic street art program curated by Charlotte Dutoit, a learning program with a range of notable speakers, and much more.

Highlights of the festival so far include:

  • Kanye West toured the footprint of the festival with co-founder Rehan Choudhry & Zappos CEO Tony Hsieh on the eve of the openin
  • At Grills & Guitars, Nancy Silverton presented Jonathan Waxman with the Lifetime Achievement Award surrounded by Aarón Sánchez, Bruce Bromberg, Michael Symon and the festival’s co-founder, Rehan Choudhry
  • Hometown favorites Imagine Dragons played their biggest show in Vegas to date, and spoke about their excitement of being part of the transformation of Downtown Las Vegas. The show ended with a surprise appearance from the cast of Mystère by Cirque du Soleil
  • Childish Gambino performed his own rendition of Adele’s “Rolling in the Deep”
  • Capital Cities covered a Bee Gee’s song and two different versions of their hit “Safe and Sound”
  • Beck performed Michael Jackson’s hit song “Billie Jean”
  • Aarón Sánchez packed the room with energetic fans during his “Chefs on Stage” cooking demonstration
  • Ben McKee of Imagine Dragons joined Jet Tila during his cooking demonstration and Youngblood Hawke cooked with Cat Cora
  • Speakers including Tony Horton and the creators and cast of MTV’s “The Buried Life” inspired attendees when sharing their stories about following their passions
  • The Beatles LOVE by Cirque du Soleil surprised guests with a pop-up performance on Fremont Street
  • Headliner Kings of Leon closed out the festival’s first night with an inspiring performance featuring a three-song encore (details and photos to follow)

Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Pre-Party Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1 Life Is Beautiful Festival - Day 1

Photo credit: FilmMagic

Life is Beautiful Festival Sponsors
Wirtz Beverage Nevada, Caesars Entertainment, Cirque du Soleil, Esquire Magazine, Heineken USA, Las Vegas Events, Las Vegas Review Journal, Red Bull, Sub-Zero Wolf & Westar Kitchen & Bath, Travel + Leisure, Zappos.com, Ketel One Vodka, Murphy-Goode, Pandora, Planet Hollywood Resort & Casino and Flamingo Las Vegas, Samsung, Silicon Valley Bank, Toyota, Dolce Vita + J.D. Fisk,  El Cortez Hotel & Casino, US Foods, Whole Foods Market, Airstream 2 Go, Bacardi, Chef Works, Downtown Grand Las Vegas Hotel and Casino, the D Las Vegas, Le Creuset, MGM Grand, Original Penguin, Ploom, & Silver State Productions.

 

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

 

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ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events.  Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City.  He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

 

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco  Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

 

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas.  Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

 

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world.  The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups.  With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com

 

Life is Beautiful Festival Releases Single-Day Lineup

Life is Beautiful Festival

Life is Beautiful Festival Releases Single-Day Lineup

Single Day GA and Single Day VIP go on sale September 27 at Ticketmaster.com

Life is Beautiful Festival to release a limited quantity of single day general admission and single day VIP tickets for sale beginning on Friday, September 27 at 10 a.m. PT on Ticketmaster.com.

Priced at $95 and $209.50 (plus taxes and fees) for GA and VIP respectively, single day tickets are available for both Saturday and Sunday, October 26 and 27, 2013.  A limited number of VIP tables and cabanas will also go on sale this Friday; for more information, visit the festival’s website.

A basic schedule featuring musical acts, chefs, artists and speakers includes:

Saturday, October 26: Doors 12pm – 12am

Music

Kings of Leon Joey Bada$$ Dreamers
Beck Capital Cities RNR
Imagine Dragons Youngblood Hawke Ekoh
Pretty Lights ZZ Ward Rusty Maples
Alabama Shakes Poolside Same Sex Mary
Childish Gambino Family of the Year Sabriel
Purity Ring Cayucas Crazy Chief
Big Gigantic Nico Vega A Crowd of Small Adventures
Dawes Wallpaper. GoldBoot
Cults Alpine Turner
Earl Sweatshirt Chancellor Warhol Shalvoy Music
Andrew McMahon Children of the Night DJ Zo
Tink Albi Loves Chicken Tenders

 

Food

Bruce Bromberg Susan Feniger Rebecca Wilcomb
Eric Bromberg Akira Back Ben Hammond
Scott Conant Sven Mede Natalie Young
Michael Mina Francois Payard Nina Manchev
Michael Symon David Myers Steve Martorano
Tom Colicchio Kerry Simon Carlos Buscaglia
Jonathan Waxman Carla Pellegrino Vinod Ahuja
Aarón Sánchez Richard Camarota Dan Coughlin
Cat Cora Gerald Chin Sean Kinoshita
Hubert Keller Jason Tuley Frank Gorriceta
Rick Moonen Megan Romano Massimiliano Campanari
Donald Link Marcel Vigneron Dustin Lewandowski
Jet Tila Grant MacPherson Peter Bastien
Kim Canteenwalla Madison Cowan Steve Piamchuntar
Mary Sue Milliken Tony Luke Brett Ottolenghi

 

Art

“13 Most Beautiful…Songs for Andy Warhol’s Screen Tests” Vhils Trifecta Gallery
“Human Nature “ The Stencil Network Jonah Jakin
“Mystère “ Aware Fletcher Benton
“Recycled Percussion “ Catherine Borg Mary Hull Webster
“The Beatles LOVE” Yasmina Chavez CJ
“Zarkana” Matthew Couper Western Project
Bicicleta Sem Freio Wendy Kveck Alastair MacKinven
Interesni Kazki Miguel Rodriquez All Done Well
Zio Ziegler Jo Russ Eric Tillinghast
D*Face Javier Sanchez Chuck Close & Kiki Smith
Ana Maria Lance Smith Rick Siggins
Alexis Diaz (La Pandilla) Jesse Smigel Molly White
VAST Art Project
CCSD

 

Learning

The Cast of “The Buried Life” Paull Young Courtnee LeClaire Westendorf
Tony Horton Will Travis David Uslan
Cirque du Soleil Brad Sugars Michael Karnjanaprakorn
Aarón Sánchez David Daniel Hudson Chris Culos
Jason Pollock Marcia Wieder
Dr. Sean Stephenson Miki Agrawal

 

Sunday, October 27: Doors 12pm – 11pm

Music

The Killers Living Colour Moondog Matinee
Vampire Weekend Allen Stone American Cream
Empire of the Sun HAIM The Dirty Hooks
Passion Pit Smith Westerns Most Thieves
Jurassic 5 twenty one pilots Kid Meets Cougar
Zedd Robert DeLong Beau Hodges Band
Janelle Monáe Five Knives HaleAmanO
STS9 Wildcat! Wildcat! Jordan Kate Mitchell
Portugal. The Man The Kingston Springs Joey Pero and His Band
Danny Brown Cosmic Suckerpunch Dusty Sunshine
The Joy Formidable Knocked Up Kids DJ88
Charli XCX The Dig DJ Supra

 

Food

Nancy Silverton Jonathan Waxman Gerald Chin
Todd English Cat Cora Megan Romano
Mike Minor Hubert Keller Tony Luke
Jason Tuley Rick Moonen Rebecca Wilcomb
Elias Cairo Donald Link Ben Hammond
Josh Graves Jet Tila Natalie Young
Bruce Bromberg Kim Canteenwalla Nina Manchev
Eric Bromberg Francois Payard Steve Martorano
Scott Conant Kerry Simon Carlos Buscaglia
Michael Mina Carla Pellegrino Vinod Ahuja
Dan Coughlin Massimiliano Campanari Steve Piamchuntar
Sean Kinoshita Dustin Lewandowski Brett Ottolenghi
Frank Gorriceta Peter Bastien Tony Abou-Ganim

 

Art

“Absinthe” Vhils CCSD
“Jabbawockeez” Zio Ziegler Trifecta Gallery
“Michael Jackson ONE” Bicicleta Sem Freio Jonah Jakin
“Million Dollar Quartet” Catherine Borg Fletcher Benton
“O” Yasmina Chavez Mary Hull Webster
“Rock of Ages” Matthew Couper CJ
“Zumanity” Wendy Kveck Western Project
Interesni Kazki Miguel Rodriquez Alastair MacKinven
Ana Maria Jo Russ All Done Well
The Stencil Network Javier Sanchez Eric Tillinghast
Aware Lance Smith Chuck Close & Kiki Smith
D*Face Jesse Smigel Rick Siggins
Alexis Diaz (La Pandilla) VAST Art Project Molly White

 

Learning

UFC Fighters Forrest Griffin, Miesha Tate & Pat Barry Jim Kwik Rajil Kapoor
Tony Hsieh Daniel Kraft, M.D. Lars Schmidt
Harry Shum Jr. Steve Brown Prerna Gupta
Matt Mullenweg Scott Flansburg Dr. Cristina de Jesus
Rehan Choudhry Maneesh K. Goyal & David Munczinski Rudy Lopez-Negrete
Jason Lester Jamie Wheal Jia Jiang
Quddus Tim Chang

 

*Lineup Subject to Change. Detailed schedule to be released at a later date

A full lineup of bands, chef demonstrations, art presentations and learning speeches is available at www.lifeisbeautifulfestival.com.

Life is Beautiful Festival expects to attract tens of thousands of people to Downtown Las Vegas Sponsors of the inaugural Festival include Wirtz Beverage Nevada, Heineken USA, Esquire MagazineLas Vegas Review Journal, Travel + Leisure, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du SoleilZappos.com, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, Silicon Valley Bank, Whole Foods Market, Downtown Grand Las Vegas, Le Creuset, Airstream 2 Go, Chef Works, Ploom, Planet Hollywood Resort & Casino and Flamingo Las Vegas.*Sponsors listed are current as of release date.

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

Dawes, Todd Rundgren and Celebrity Chefs Scott Conant, Cat Cora, Aaron Sanchez and more to Kick-Off Inaugural Life is Beautiful Festival

life

Dawes, Todd Rundgren and Celebrity Chefs Scott Conant, Cat Cora, Aaron Sanchez and more to Kick-Off Inaugural Life is Beautiful Festival 

“Grills & Guitars” will commence the festival weekend with live music, 16 well-known chefs and flamed-kissed fare that will satisfy all the senses on Friday, October 25, 2013

 

Life is Beautiful Festival releases more details about its kick-off party featuring musical performances by Dawes and Todd Rundgren. On Friday, October 25, 2013, from 8pm – Midnight, 16 celebrity chefs will come together to participate in “Grills & Guitars,” a celebration of the beloved backyard barbecue combining creative open flame cookery with craft brews, artisanal wines and original cocktails created by some of the country’s finest mixologists.

Participating chefs, including Clayton Arakawa, Bruce & Eric Bromberg, Kim Canteenwalla, Scott Conant, Cat Cora, Susan Feniger, Mary Sue Milliken, Rick Moonen, David Myers, Aarón Sánchez and Jet Tila, will serve dishes like Whole Roast Goat Enchiladas, Shrimp and Sugar Cane Skewers and Whole Hawaiian Pigs smothers with Big Island Hearts of Palm. Special appearances will be made by chefs Tom Colicchio, Nancy Silverton and Michael Symon.

Celebrated Chef Jonathan Waxman will be honored with the first-ever commemorative award at the event for his dedication to educating and mentoring many of today’s top toques including all of the chefs in attendance.

“Waxy’s approach to life is mirrored by the way he cooks,” says Bruce Bromberg, Blue Ribbon Restaurants and Head of Life is Beautiful Festival’s Culinary Advisory Board. “Respect, compassion, confidence and humility are at his core and his unwavering love of life and food evoke huge smiles from even his casual acquaintances so you can imagine what it’s like to be called his friend.”

Tickets are available for purchase here; Price: $175, VIP $225 *Does not require purchase of a festival ticket, must be 21 or over.

Tickets for the Life is Beautiful Festival Culinary Programs are available for purchase at www.lifeisbeautifulfestival.com

Watch the Culinary Experiences video

Regular Two-Day General Admission & VIP Tickets for the 2013 Life is Beautiful Festival are available for purchase at www.lifeisbeautifulfestival.com

 

General Admission Tickets:

·      Regular Two-Day GA: $159.50

VIP Tickets:

·      Two-Day VIP Ticket: $349.50

o   VIP tickets include: Exclusive VIP lounge with shade, lounge seating, activities and more; Viewing Areas at Main Stages; VIP restroom facilities; Access to special VIP food concessions; Access to special VIP beer, wine and spirits concessions; Commemorative Poster and more.

Life is Beautiful Festival Sponsors

Sponsors of the inaugural Festival include Wirtz Beverage Nevada, Heineken USA, Esquire MagazineLas Vegas Review Journal, Travel + Leisure, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du Soleil, Zappos.com, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, Whole Foods Market, Le Creuset, Airstream 2 Go, Chef Works, Planet Hollywood Resort & Casino and Flamingo Las Vegas.*Sponsors listed are current as of release date.

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

Life is Beautiful Festival Announces Additional Music Acts

life is beautiful

Life is Beautiful Festival Announces Additional Music Acts 

Music, Food, Art & Learning Festival in Downtown Las Vegas adds Vampire Weekend, Alabama Shakes, Janelle Monae, Cults, Joey Bada$$ and others to music lineup

 

Life is Beautiful (L.I.B.) Festival announces the addition of fourteen music acts to their lineup for the inaugural festival taking place Saturday, October 26th and Sunday, October 27th, 2013. These acts include Vampire Weekend, Alabama Shakes, Janelle Monae, Cults, Joey Bada$$, Smith Westerns, Nico Vega, The Dig and Dreamers. In addition, L.I.B. and Red Bull Sound Select collaborated to curate a group of emerging artists on the Sound Select platform, including Wildcat! Wildcat!, Chancellor Warhol, The Kingston Springs, Children of the Night and Tink, to perform at the inaugural Festival. Over the course of the two days, the festival will feature an eclectic lineup of over 50 internationally established and emerging bands on four stages and several indoor venues. The current lineup features:

The Killers, Kings of Leon, Beck, Imagine Dragons, Pretty Lights, Empire of the Sun, Passion Pit, Jurassic 5, Childish Gambino, Zedd, STS9, Purity Ring, Big Gigantic, Portugal. The Man, Earl Sweatshirt, Danny Brown, Dawes, Andrew McMahon, The Joy Formidable, Charli XCX, Living Colour, Allen Stone, HAIM, Youngblood Hawke, twenty one pilots, ZZ Ward, Poolside, Family of the Year, Robert DeLong, Wallpaper., Five Knives, Capital Cities, Cayucas, Cosmic Suckerpunch, Knocked Up Kids, and many more.  The full current music lineup can be seen at www.lifeisbeautifulfestival.com

“It is with great pleasure we announce the addition of these twelve bands to our already stellar music line-up,” states Rehan Choudhry, CEO of Aurelian Marketing Group, the promoter of the festival.  “We are looking forward to producing an amazing festival for Las Vegas and plan to announce more festival programming in the coming weeks.”

With more than 50 musical acts, 60 chefs and restaurants, special performances by Cirque du Soleil and other theatrical productions, world renowned artists and over 25 noted speakers, L.I.B expects to attract tens of thousands of people to Downtown Las Vegas.

Sponsors of the inaugural Life is Beautiful Festival include Wirtz Beverage Nevada, Heineken USA, Esquire Magazine, Las Vegas Review Journal, Sub-Zero Wolf, Westar Kitchen & Bath, Las Vegas Events, Cirque du Soleil, Zappos.com, Red Bull, El Cortez Hotel & Casino, the D Las Vegas, Toyota, Whole Foods Market, Airstream 2 Go, Planet Hollywood Resort & Casino and Flamingo Las Vegas.*Sponsors listed are current as of release date.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

Life is Beautiful Festival Early Bird & Advance Tickets Sell Out Within Minutes

LIFE IS BEAUTIFUL FESTIVAL EARLY BIRD & ADVANCE TICKETS SELL OUT WITHIN MINUTES TICKETS STILL REMAIN AVAILABLE FOR PURCHASE

life is beautiful

 

WHAT: Life is Beautiful Festival tickets went on sale today, Friday, June 7th @ 10AM PST / 1PM EST and the Early Bird Two-Day GA tickets, Advance Two-Day GA tickets & Special Two-Day GA tickets sold out within 90 seconds, 30 minutes & 45 minutes respectively. Regular two-day GA tickets and VIP tickets still remain available for purchase.

“We’re thrilled with the demand for our first-ever Life is Beautiful Festival,” says Rehan Choudry, CEO of Aurelian Marketing Group the promoter of the festival. “Tickets still remain available for purchase, and we thank everyone for their support.”

TICKETS: Tickets are selling fast & still available for purchase at the Regular Two-Day GA & VIP levels: www.lifeisbeautifulfestival.com

General Admission:

  • · Early Bird Two-Day GA – $99.50 – SOLD OUT
  • · Advance Two-Day GA – $119.50 – SOLD OUT
  • · Special Two-Day GA – $139.50 – SOLD OUT
  • · Regular Two-Day GA – $159.50

VIP: 2- DAY VIP Ticket: $349.50

VIP tickets include the following: Exclusive VIP lounge with shade, lounge seating, activities and more / Viewing Areas at Main Stages / VIP restroom facilities / Access to special VIP food concessions / Access to special VIP beer, wine and spirits concessions / Commemorative Poster and more!

WHO: The festival, taking place in Downtown Las Vegas on October 26th and October 27th, will have more than 50 musical acts, 60 chefs and restaurants, special performances, world renowned artists and over 25 noted speakers.

Music headliners include: The Killers, Kings of Leon, Beck, Imagine Dragons, Pretty Lights, Empire of the Sun, Passion Pit, Jurassic 5, Childish Gambino, Zedd, STS9, Purity Ring, Big Gigantic, Portugal. The Man, Danny Brown, Dawes, Andrew McMahon, Earl Sweatshirt, The Joy Formidable, Charli XCX, Living Colour, Allen Stone, Capital Cities, Haim, Youngblood Hawke, Twenty One Pilots, ZZ Ward, Poolside, Family of the Year, Robert DeLong, Wallpaper.,Five Knives, Cayucas, Cosmic Suckerpunch, Knocked Up Kids.

 

Chef headliners include: Bruce Bromberg and Eric Bromberg, Scott Conant, Jonathan Waxman, Hubert Keller, Cat Cora, Michael Mina, Chris Cosentino, Rick Moonen, Kim Canteenwalla, Jet Tila, Donald Link, Tom Colicchio, Michael Symon, Aaron Sanchez, David Burke, Charlie Palmer, Mary Sue Milliken, Susan Feniger, Paul Bartolotta, David Myers, Todd English, Kerry Simon, Carla Pellegrino, André Rochat, Sven Mede, Marcel Vigneron, Mike Minor, Megan Romano, Elias Cairo, Josh Graves, Jason Tuley, Rebecca Wilcomb, Ben Hammond, Grant MacPherson, Michael Kornick, Natalie Young, Dan Coughlin, Sean Kinoshita, Massimiliano Campanari, Carlos Buscaglia, Vinod Ahuja, Manuel Hinojosa and others to be announced.

Life is Beautiful Festival Announces Official Lineup

life is beautiful

 

Life is Beautiful Festival Announces Official Lineup

Headliners for the Two Day Festival of World Class Music, Food, Art & Learning in
Downtown Las Vegas include: The Killers, Kings of Leon and
Michael Jackson ONE by Cirque du Soleil
Saturday, October 26th and Sunday, October 27th, 2013

 

Life is Beautiful (L.I.B.) Festival announces the lineup for the inaugural festival taking place Saturday, October 26th and Sunday, October 27th, 2013. With more than 50 musical acts, 60 chefs and restaurants, special performances by Cirque du Soleil and other theatrical productions, world renowned artists and over 25 noted speakers, L.I.B expects to attract tens of thousands of people to Downtown Las Vegas.

“Inspired by our community and a collective desire to positively impact our city, Life is Beautiful Festival is designed to showcase the very best in music, food, art and learning,” stated Rehan Choudhry, CEO of Aurelian Marketing Group the promoter of the festival. “It is an honor to able to bring this unprecedented talent lineup into 15 city blocks of historic Downtown Las Vegas, creating a truly one-of-a-kind festival experience.”

 
Music is Beautiful

Over the course of the two days, the festival will feature an eclectic lineup of over 50 internationally established and emerging bands on four stages and several indoor venues. The lineup features:

The Killers, Kings of Leon, Beck, Imagine Dragons, Pretty Lights, Empire of the Sun, Passion Pit, Jurassic 5, Childish Gambino, STS9, Purity Ring, Big Gigantic, Portugal. The Man, Earl Sweatshirt, Danny Brown, Dawes, Andrew McMahon, The Joy Formidable, Charli XCX, Living Colour, Allen Stone, HAIM, Youngblood Hawke, twenty one pilots, ZZ Ward, Poolside, Family of the Year, Robert DeLong, Five Knives, Wallpaper., Capital Cities, Cayucas, Cosmic Suckerpunch, Knocked Up Kids, and many more. Homegrown bands include: Moondog Matinee, Shalvoy Music, Most Thieves, Rusty Maples, Kid Meets Cougar, Same Sex Mary, Beau Hodges Band, DJ88, The Dirty Hooks, American Cream, Sabriel, Crazy Chief, Supra, A Crowd Of Small Adventures, HaleAmanO, Jordan Kate Mitchell, DJ Zo and others.

Food is Beautiful

Life is Beautiful Festival’s culinary advisory board of 12 top chefs helped shape the creative direction of the full-scale food festival portion of L.I.B. The food festival will feature demonstrations, culinary affairs, intimate meals, a beer, wine and spirits garden and a large-scale Moroccan-style bazaar with stations manned by more than 60 chefs, mixologists and wine-makers. The design of the food and wine program will allow attendees the opportunity to engage these talented chefs up close and gain insight into their creative process in the kitchen and beyond. The chef lineup features:

Bruce Bromberg and Eric Bromberg, Scott Conant, Jonathan Waxman, Hubert Keller, Cat Cora, Michael Mina, Chris Cosentino, Rick Moonen, Kim Canteenwalla, Jet Tila, Donald Link, Tom Colicchio, Michael Symon, Aaron Sanchez, David Burke, Charlie Palmer, Mary Sue Milliken, Susan Feniger, Paul Bartolotta, David Myers, Todd English, Kerry Simon, Carla Pellegrino, André Rochat, Sven Mede, Marcel Vigneron, Mike Minor, Megan Romano, Elias Cairo, Josh Graves, Jason Tuley, Rebecca Wilcomb, Ben Hammond, Grant MacPherson, Michael Kornick, Natalie Young, Dan Coughlin, Sean Kinoshita, Massimiliano Campanari, Carlos Buscaglia, Vinod Ahuja, Manuel Hinojosa and others to be announced.

Art is Beautiful

Art is Beautiful is an urban-inspired art festival for a whole new generation of entertainment enthusiasts. By eliminating the velvet ropes, Art is Beautiful will allow festival goers to actively engage with critically-acclaimed artists from around the globe and from within Downtown Las Vegas’ progressive art scene. Programming will include street art, installations, murals and performance art. In addition, the festival will feature theatrical performances presented by a wide range of theater groups. At this year’s festival, Cirque du Soleil, will present an act from the highly anticipated and brand new immersive musical experience, Michael Jackson ONE, on the main festival stage, and, in addition there will be six unique performances from other resident Cirque du Soleil productions of Las Vegas.

Learning is Beautiful
Learning is Beautiful, the festival’s speaker series, aims to inspire festival goers to expand their perspective on what is possible when you simply choose to “do what you love.” Critically acclaimed and diverse speakers will share their road to success while highlighting the obstacles and pitfalls they experienced along the way. Over two days, more than 25 speakers will be showcased in keynote and quick-format speeches, panel discussions and workshops.

Tickets for the 2013 Life is Beautiful Festival will be available on June 7th at 10 am PDT for purchase at www.lifeisbeautifulfestival.com. Specially priced tickets are available in limited quantities on a first-come-first-serve basis.

General Admission Tickets:

  • Early Bird Two-Day GA – $99.50
  • Advance Two-Day GA – $119.50
  • Special Two-Day GA – $139.50
  • Regular Two-Day GA – $159.50

VIP Tickets:

  • 2- DAY VIP Ticket: $349.50

VIP tickets include the following:

  • Exclusive VIP lounge with shade, lounge seating, activities and more
  • Viewing Areas at Main Stages
  • VIP restroom facilities
  • Access to special VIP food concessions
  • Access to special VIP beer, wine and spirits concessions
  • Commemorative Poster and more!

Life is Beautiful Sponsors

Sponsors of the inaugural Life is Beautiful Festival include Wirtz Beverage Group, Heineken, Zappos, Cirque du Soleil, Las Vegas Review Journal, Red Bull, Esquire, Whole Foods Market, Caesars Entertainment, and many more. *Sponsors listed are current as of release date.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

 

ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

 

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

 

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

 

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com